Free-to-Start
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Ustwo Games' CCO Danny Gray: "Some fans don’t believe in paying for subscription services and want to own their media."

What monetisation models work best for indie developers in the current mobile games market?
The Indie Mavens share their thoughts on the different monetisation models on offer to small studios
as
News
Jul 3rd, 2018

Super Mario Run leaps past $60 million worldwide revenue
American players account for nearly half of the revenue brought in since launching in 2016
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News
Feb 8th, 2018

Mario Kart Tour's 'free-to-start' model might not mean what you think
Nintendo has been more liberal with the phrase following Super Mario Run's under-performance
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Data & Research
Feb 1st, 2018

Nintendo's most successful mobile game remains its most free-to-play focused title
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News
Oct 31st, 2017

Super Mario Run clocks up 200 million downloads but Fire Emblem Heroes has better profitability

How Creative Mobile made a premium success of Beholder on Android after launch
After an average launch, the team set about changing the game's fortunes
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News
Mar 23rd, 2017

Super Mario Run launches on Android three months after first appearing on iOS
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News
Jan 19th, 2017

Fire Emblem Heroes reveal shows Nintendo is going fully free-to-play
Gacha and key art implies Super Mario Run's model has been ditched
