Super Mario Run clocks up 200 million downloads but Fire Emblem Heroes has better profitability

Mario gets the reach as Fire Emblem get the money

Super Mario Run clocks up 200 million downloads but Fire Emblem Heroes has better profitability

Nintendo’s mobile platformer Super Mario Run has been downloaded more than 200 million times.

Following its financial results in which the company reported a 426% growth in mobile revenues, President Tatsumi Kimishima discussed the performance of its mobile business in further detail.

He said that of its 200 million downloads, 90% (180 million) of those were from outside of Japan.

Kimishima also noted that the mobile release was able to enter countries and regions not previously reached by its dedicated video game platform business.

Profit expectations

Despite the high number of downloads, Super Mario Run has “not yet reached an acceptable profit point” for the company.

Kimishima said however that Nintendo, which developed the game in partnership with DeNA, has learned from the game’s development and deployment, learnings from which it aims to utilise from in future.

Nintendo’s more typical free-to-play fare in Fire Emblem Heroes meanwhile has reaped better rewards. The title is said to be on track to meet the company’s profit goals.

Despite a decrease in monthly users between April and August, recent updates have helped the game pick up its audience in September, rising to its highest levels since June.

Kimishima also noted that while most of the game’s initial success came from Japan, its overseas earnings have been steadily growing and now exceed Japanese sales.

Nintendo plans to support Traditional Chinese text by the end of the year, as well as roll out to Hong Kong, Taiwan, Macao, Thailand and Singapore.

Senior Editor

Craig Chapple is Senior Editor of and He was previously Deputy Editor at Develop and Online Editor at Nintendo of Europe.


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Ben D Director
Super Mario Run from a revenue standpoint was a disaster.

200m downloads, but only made $50m in gross revenue.

While Fire Emblem Heroes had 10m downloads, but made $150m in gross revenue.