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Applovin financials see rise driven by new AI investments but declining revenue for apps
The company’s non-gaming related business is on the up even as apps falter

Mixed ad strategies come out on top, with offerwalls leading the way
Unity’s new report delves into the state of mobile game monetisation

Lawyer claims that game makers don’t comply with loot box label regulations
An academic paper found that 71 of 100 Google Play games downloaded weren’t labelled correctly

Mobile Masterworks: Jetpack Joyride
Taking a closer look at the game that marked the turning point from premium to freemium

India saw a 32% rise in hypercasual installs in 2022
Google’s ban on interstitial ads caused ripples in the market, while India surged ahead

UK attracts $545m in ad spend in 2022 and role-playing games top for growth
A new report suggests that 2023 will see increased scrutiny of marketing strategies

Hypercasual led the download charts in 2022, while RPGs dominated consumer spend

CMYK’s Alex Hague on releasing his first mobile app, Wavelength, balancing IAPs, and translating tabletop experiences
Excitement around mobile-first games, low enthusiasm for disruptive in-game ads

Gaming Spotlight: Why hybrid monetisation is a sustainable business solution
Join us and Facebook Audience Network for a webinar discussing best hybrid monetisation practices