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Applovin financials see rise driven by new AI investments but declining revenue for apps News Aug 10th, 2023

Applovin financials see rise driven by new AI investments but declining revenue for apps

The company’s non-gaming related business is on the up even as apps falter

The magic that makes mobile UI look good and feel great News Jul 17th, 2023

The magic that makes mobile UI look good and feel great

Leanne Bayley of Atomhawk Advance chatted about the UX and UI design that goes into games, and touched on how mobile differs

Mixed ad strategies come out on top, with offerwalls leading the way Data & Research Jun 14th, 2023

Mixed ad strategies come out on top, with offerwalls leading the way

Unity’s new report delves into the state of mobile game monetisation

Lawyer claims that game makers don’t comply with loot box label regulations News Apr 3rd, 2023

Lawyer claims that game makers don’t comply with loot box label regulations

An academic paper found that 71 of 100 Google Play games downloaded weren’t labelled correctly

Mobile Masterworks: Jetpack Joyride Feature Mar 21st, 2023

Mobile Masterworks: Jetpack Joyride

Taking a closer look at the game that marked the turning point from premium to freemium

India saw a 32% rise in hypercasual installs in 2022 News Mar 13th, 2023

India saw a 32% rise in hypercasual installs in 2022

Google’s ban on interstitial ads caused ripples in the market, while India surged ahead

UK attracts $545m in ad spend in 2022 and role-playing games top for growth News Mar 8th, 2023

UK attracts $545m in ad spend in 2022 and role-playing games top for growth

A new report suggests that 2023 will see increased scrutiny of marketing strategies

Hypercasual led the download charts in 2022, while RPGs dominated consumer spend News Jan 11th, 2023

Hypercasual led the download charts in 2022, while RPGs dominated consumer spend

Data.ai have broken down the most successful genres of 2022

Diversifying revenue: how Fingersoft strikes the right balance Interview Apr 20th, 2022

Diversifying revenue: how Fingersoft strikes the right balance

Meta Audience Network and Fingersoft explore the reasons for adopting a diverse revenue model within mobile games and the impact it had on the Hill Climb Racing franchise

GDC: The F2P game design challenge, designing for minnows News Mar 21st, 2022

GDC: The F2P game design challenge, designing for minnows

Designers from King, Double Loop, and others meet this year’s GDC F2P challenge: designing for minnow, rather than whales

CMYK’s Alex Hague on releasing his first mobile app, Wavelength, balancing IAPs, and translating tabletop experiences Interview Feb 10th, 2022

CMYK’s Alex Hague on releasing his first mobile app, Wavelength, balancing IAPs, and translating tabletop experiences

Excitement around mobile-first games, low enthusiasm for disruptive in-game ads

Microsoft negotiated to bring Xbox triple-A games to Apple App Store News Dec 10th, 2021

Microsoft negotiated to bring Xbox triple-A games to Apple App Store

2020 emails reveal streaming tech and IAP discussions

Gaming Spotlight: Why hybrid monetisation is a sustainable business solution News Aug 17th, 2020

Gaming Spotlight: Why hybrid monetisation is a sustainable business solution

Join us and Facebook Audience Network for a webinar discussing best hybrid monetisation practices

Covid-19 lockdown prompts in-app purchases to spike by 30% Comment & Opinion May 6th, 2020

Covid-19 lockdown prompts in-app purchases to spike by 30%

Data from GameAnalytics’ Benchmarks+ shows the profound effect that Covid-19 is already having on player behaviour around the world

App Store users could soon gift in-app purchases News Dec 21st, 2018

App Store users could soon gift in-app purchases

But functionality is not yet in place

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