IAP

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Gaming Spotlight: Why hybrid monetisation is a sustainable business solution News Aug 17th, 2020

Gaming Spotlight: Why hybrid monetisation is a sustainable business solution

Join us and Facebook Audience Network for a webinar discussing best hybrid monetisation practices

Covid-19 lockdown prompts in-app purchases to spike by 30% Comment & Opinion May 6th, 2020

Covid-19 lockdown prompts in-app purchases to spike by 30%

Data from GameAnalytics’ Benchmarks+ shows the profound effect that Covid-19 is already having on player behaviour around the world

App Store users could soon gift in-app purchases News Dec 21st, 2018

App Store users could soon gift in-app purchases

But functionality is not yet in place

Avengers Infinity War boosts related mobile game downloads by 120% News May 10th, 2018

Avengers Infinity War boosts related mobile game downloads by 120%

IAP revenue was also boosted by 50% along with a 16% increase in DAU

4 Jam City slashes Harry Potter: Hogwarts Mystery IAPs following player backlash News May 4th, 2018

Jam City slashes Harry Potter: Hogwarts Mystery IAPs following player backlash

Only some players are receiving the discounted prices

1 In-app purchases come to Facebook Instant Games News May 1st, 2018

In-app purchases come to Facebook Instant Games

But monetisation through Google Play will smaller less returns for developers

Nintendo could grow revenues by $2.5 billion from IAPs and subscriptions, says Newzoo News Feb 20th, 2018

Nintendo could grow revenues by $2.5 billion from IAPs and subscriptions, says Newzoo

Market research firm looks into the ways Nintendo can improve its revenues

In-App Purchase Inspector Extra: How does South Park: Phone Destroyer monetise? The IAP Inspector Jan 8th, 2018

In-App Purchase Inspector Extra: How does South Park: Phone Destroyer monetise?

IAPs from the players' perspective

The art of the sale Interview Dec 12th, 2017

The art of the sale

Scientific Revenue CEO William Grosso discusses monetisation and how to best use discounts

UK government responds to calls for tighter controls on in-game loot boxes News Oct 17th, 2017

UK government responds to calls for tighter controls on in-game loot boxes

Department for Digital, Culture, Media and Sport is only concerned with items that can be exchanged or traded outside the game

How does The Walking Dead: March to War monetise? The IAP Inspector Sep 11th, 2017

How does The Walking Dead: March to War monetise?

IAPs from the players' perspective

Settling in and exploring new avenues: Gram Games on moving from a small studio to a mid-size company Interview Sep 7th, 2017

Settling in and exploring new avenues: Gram Games on moving from a small studio to a mid-size company

Culture Developer Erin O'Brien talks IAP and settling down after a year of expansion

2 as A wolf in sheepskin clothing: How Love Nikki-Dress UP Queen is far more than meets the eye Comment & Opinion Aug 30th, 2017

A wolf in sheepskin clothing: How Love Nikki-Dress UP Queen is far more than meets the eye

Exclusive currencies and limited gachas don't stop this game from being fun

Video ads are the top revenue generator behind IAPs News Jul 31st, 2017

Video ads are the top revenue generator behind IAPs

DIsplay and video ads make up half of mobile game publisher revenues

Zynga apologises to CSR Racing 2 players over setting random prices for the same car News Jul 18th, 2017

Zynga apologises to CSR Racing 2 players over setting random prices for the same car

Some players paid up to $34.99, while others scored the car for $4.99

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