2015 in Review
Article Types
- All [47]
- Feature [1]
- The IAP Inspector [1]
- Data & Research [1]
- Chart of the Week [2]
- News [2]
- Mobile Mavens [3]
- Comment & Opinion [3]
- Interview [34]

Increasing competition sees Day 7 retention for mobile F2P mobile games drop 50%

PlayFab’s James Gwertzman on the importance of game ops tech for success in 2016... and beyond

Machine Zone, Supercell, and King spent $200 million on US TV ads in 2015

Integration not silos is the future for mobile advertising and marketing in 2016, says Fyber’s David Diaz

Goodgames' head of casual Daniel Persson on going global or going home in 2016

Pollen VC’s Martin Macmillan on the challenges for mobile ad networks in 2016
