2015 in Review
Article Types
- All [47]
- Feature [1]
- The IAP Inspector [1]
- Data & Research [1]
- Chart of the Week [2]
- News [2]
- Mobile Mavens [3]
- Comment & Opinion [3]
- Interview [34]

Increasing competition sees Day 7 retention for mobile F2P mobile games drop 50%

PlayFab’s James Gwertzman on the importance of game ops tech for success in 2016... and beyond
1
Chart of the Week
Jan 12th, 2016

Machine Zone, Supercell, and King spent $200 million on US TV ads in 2015

Integration not silos is the future for mobile advertising and marketing in 2016, says Fyber’s David Diaz

Goodgames' head of casual Daniel Persson on going global or going home in 2016

Pollen VC’s Martin Macmillan on the challenges for mobile ad networks in 2016

Latest User Comments
Apple tries to bring Valve into its dispute with Epic
Yan Limeng's "virus man-made theory" has been refuted by many medical experts around the world as a…
How to make the right art for your hypercasual game
Good to write down a bit in detail. This is looks like a placeholder text rather than an article
50 top games in soft launch: From Crash Bandicoot: On the Run and Pokémon Unite to Stranger Things: Puzzle Tales and The Witcher: Monster Slayer
Thank you, added
Amazon points to the power of injecting millions of dollars of Amazon Coins into its ecosystem
Amazon gives pretty awesome discounts and purchasing the coins in bulk which you can use primarily…
Voodoo is hosting a hypercasual tournament with a top prize of $150k
Where do you sign up for the competetion? I can't find it.