TV Advertising

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Playdemic launches UK TV ad for casual golfing game Golf Clash News Nov 2nd, 2017

Playdemic launches UK TV ad for casual golfing game Golf Clash

It's rather silly

MZ recruits influencer and model Alexis Ren as the face of Final Fantasy XV: A New Empire ad campaign News Aug 25th, 2017

MZ recruits influencer and model Alexis Ren as the face of Final Fantasy XV: A New Empire ad campaign

Follows in the footsteps of Kate Upton, Mariah Carey and Arnold Schwarzenegger

Top Games Inc trumps Machine Zone for TV advertising spend in February 2017 News Mar 13th, 2017

Top Games Inc trumps Machine Zone for TV advertising spend in February 2017

Relative newcomer to the TV ad scene spends $13.1 million in a month

Mobile Strike, Evony - The King's Return and World of Tanks get big money Super Bowl ads News Feb 6th, 2017

Mobile Strike, Evony - The King's Return and World of Tanks get big money Super Bowl ads

30-second commercials cost nearly $5 million each.

Mobile Strike's Super Bowl ad is the most watched ad on YouTube in 2016 with over 100 million views News Dec 9th, 2016

Mobile Strike's Super Bowl ad is the most watched ad on YouTube in 2016 with over 100 million views

People love Arnie

Google and Verizon spent $27 million in a week advertising the Pixel phone News Nov 24th, 2016

Google and Verizon spent $27 million in a week advertising the Pixel phone

7.5% of all phone activations over the last month were at Verizon

How not to advertise games on TV Comment & Opinion Oct 3rd, 2016

How not to advertise games on TV

Quaid Media CEO Volker Dressel analyses TV commercials to break down the good and the bad

MZ made up 40% of games industry US TV ad spend in July 2016 News Aug 8th, 2016

MZ made up 40% of games industry US TV ad spend in July 2016

King, InnoGames also feature

How The Specialist Works used analytics with TV ads to treble Clash Of Kings' UK downloads Interview Jul 26th, 2016

How The Specialist Works used analytics with TV ads to treble Clash Of Kings' UK downloads

Big data for big TV ads

The Specialist Works launches its new TV for Apps tracking service with Elex's Clash of Kings News Apr 25th, 2016

The Specialist Works launches its new TV for Apps tracking service with Elex's Clash of Kings

Tracking it

Top growth tips to boost your mobile game - 2016 Edition Feature Apr 12th, 2016

Top growth tips to boost your mobile game - 2016 Edition

Pascal Clarysse revisits his marketing tips

#PGCLondon 2016 speaker Quaid Media's Volker Dressel predicts even more TV ad spend in 2016 News Jan 13th, 2016

#PGCLondon 2016 speaker Quaid Media's Volker Dressel predicts even more TV ad spend in 2016

What to expect at PG Connects London

Machine Zone, Supercell, and King spent $200 million on US TV ads in 2015 Chart of the Week Jan 12th, 2016

Machine Zone, Supercell, and King spent $200 million on US TV ads in 2015

Nearly $100m spent by Machine Zone

Machine Zone rolls out the big guns with Schwarzenegger-faced TV campaign for Mobile Strike News Nov 23rd, 2015

Machine Zone rolls out the big guns with Schwarzenegger-faced TV campaign for Mobile Strike

More front than Kate Upton?

Marvel Puzzle Quest launches a Hulking great TV ad News Oct 5th, 2015

Marvel Puzzle Quest launches a Hulking great TV ad

Muscling in

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