KPIs

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The mobile games industry glossary Feature Jun 23rd, 2022

The mobile games industry glossary

A living A-Z of mobile games industry terms you should know

DIY Keyboard: from TikTok marketability to global success Comment & Opinion Mar 17th, 2022

DIY Keyboard: from TikTok marketability to global success

DIY Keyboard reached the top five games charts in 70 countries. But this game never passed CPI according to Facebook KPIs - how did this game break the boundaries and come to life?

What are the key KPIs for a successful hypercasual game? Comment & Opinion Jun 17th, 2021

What are the key KPIs for a successful hypercasual game?

Ducky’s CEO Ivan Fedyanin runs some numbers

Persona.ly exceeds Animoca Brands' Crazy Defense Heroes ROAS KPIs by 70% - Mobile UA case study Feature Sep 18th, 2020

Persona.ly exceeds Animoca Brands' Crazy Defense Heroes ROAS KPIs by 70% - Mobile UA case study

How the two companies joined forces to acquire more users in Japan

PGC Digital: META Games COO believes KPIs are the "best way to align teams and people towards a goal" News Apr 8th, 2020

PGC Digital: META Games COO believes KPIs are the "best way to align teams and people towards a goal"

META Games co-founder Philipp Karstaedt shared tips on metrics

Latest Apple, Google and Samsung mobiles smash game monetisation record News Apr 24th, 2018

Latest Apple, Google and Samsung mobiles smash game monetisation record

DeltaDNA study delves into which devices’ players spend more money

AppsFlyer launches mobile marketing app for advertisers on the go News Jun 13th, 2017

AppsFlyer launches mobile marketing app for advertisers on the go

Check your KPIs while you're on the train or out for a coffee

as As UA extends from launch into lifecycle, you need sharper analytics, says Adjust's Japanese MD Interview Dec 2nd, 2014

As UA extends from launch into lifecycle, you need sharper analytics, says Adjust's Japanese MD

Shawn Bonham on the influence of re-engagement

KPIs are important but don't fall into the Ludic Fallacy Comment & Opinion Oct 24th, 2014

KPIs are important but don't fall into the Ludic Fallacy

Solve the problem not the symptom says Luke Dicken

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