KPIs

Article Types

All [7]
Interview [1]
Feature [1]
Comment & Opinion [2]
News [3]

Comment & Opinion Jun 17th, 2021

What are the key KPIs for a successful hypercasual game?

Ducky’s CEO Ivan Fedyanin runs some numbers

Persona.ly exceeds Animoca Brands' Crazy Defense Heroes ROAS KPIs by 70% - Mobile UA case study

Feature Sep 18th, 2020

Persona.ly exceeds Animoca Brands' Crazy Defense Heroes ROAS KPIs by 70% - Mobile UA case study

How the two companies joined forces to acquire more users in Japan

PGC Digital: META Games COO believes KPIs are the "best way to align teams and people towards a goal"

News Apr 8th, 2020

PGC Digital: META Games COO believes KPIs are the "best way to align teams and people towards a goal"

META Games co-founder Philipp Karstaedt shared tips on metrics

News Apr 24th, 2018

Latest Apple, Google and Samsung mobiles smash game monetisation record

DeltaDNA study delves into which devices’ players spend more money

AppsFlyer launches mobile marketing app for advertisers on the go

News Jun 13th, 2017

AppsFlyer launches mobile marketing app for advertisers on the go

Check your KPIs while you're on the train or out for a coffee

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As UA extends from launch into lifecycle, you need sharper analytics, says Adjust's Japanese MD

Interview Dec 2nd, 2014

As UA extends from launch into lifecycle, you need sharper analytics, says Adjust's Japanese MD

Shawn Bonham on the influence of re-engagement

1

KPIs are important but don't fall into the Ludic Fallacy

Comment & Opinion Oct 24th, 2014

KPIs are important but don't fall into the Ludic Fallacy

Solve the problem not the symptom says Luke Dicken

1