In-app ads

Article Types

Appodeal’s new ad monetisation index highlights USA’s increased ARPU on mobile News Sep 15th, 2022

Appodeal’s new ad monetisation index highlights USA’s increased ARPU on mobile

Analysis comes from 12 months of data up to June 2022

Liftoff releases new feature to improve IAA for advertisers News Aug 17th, 2022

Liftoff releases new feature to improve IAA for advertisers

Advertisers who started using new IAA optimisation saw significant performance gains

Anzu appoints former Yahoo director Chris Vincelli as VP of Business Development Job News Apr 20th, 2022

Anzu appoints former Yahoo director Chris Vincelli as VP of Business Development

Brings over a decade of partnerships experience to secure in-game ads partnerships

Anzu: 70% of US gamers respond well to in-game ads News Apr 13th, 2022

Anzu: 70% of US gamers respond well to in-game ads

Players value ad relevance and dislike being interupted

Anzu and InMobi partnership brings 3D in-game ads to APAC region News Apr 6th, 2022

Anzu and InMobi partnership brings 3D in-game ads to APAC region

Will utilise Anzu’s SDK

Eric Seufert: Apple makes money by giving you privacy News Mar 31st, 2022

Eric Seufert: Apple makes money by giving you privacy

Mobile games analyst talks Apple's ATT and personalised in-game experiences following recent approval of the Digital Markets Act

GDC: moving away from disruptive ads News Mar 23rd, 2022

GDC: moving away from disruptive ads

Relentlo’s Neil Tewari and James Jiao discusses the shifting in-game advertising landscape

Anzu and Oracle Moat unveil first-to-market viewability measurement News Mar 23rd, 2022

Anzu and Oracle Moat unveil first-to-market viewability measurement

Gives access to third-party in-game ad metrics on PC and mobile

Tapjoy: Women play on mobile more times per day than men News Mar 10th, 2022

Tapjoy: Women play on mobile more times per day than men

Over 50% of mobile gamers prefer ads over pay-to-play

Anzu joins Unity’s Verified Solutions Partner programme News Mar 9th, 2022

Anzu joins Unity’s Verified Solutions Partner programme

The first in-game advertising company on the programme

Sensor Tower: Half of top grossing mobile games in 2021 feature season pass News Mar 4th, 2022

Sensor Tower: Half of top grossing mobile games in 2021 feature season pass

Ad removal is the most widely used monetisation mechanic

Speaker Spotlight: Odeeo's Amit Monheit on the importance of user experience and keeping your players happy News Mar 4th, 2022

Speaker Spotlight: Odeeo's Amit Monheit on the importance of user experience and keeping your players happy

Odeeo's Amit Monheit identifies Web3 as the biggest disruptor to mobile games, and the ever-present importance of user experience in successfully delivering in-game ads

SciPlay acquires Alictus in $100 million all-cash transaction News Mar 2nd, 2022

SciPlay acquires Alictus in $100 million all-cash transaction

Initial acquisition of 80 per cent

Guy Ben-dov joins Anzu as EVP to drive blended ads Job News Feb 16th, 2022

Guy Ben-dov joins Anzu as EVP to drive blended ads

Co-founder of Double Fusion and Side-Kick Games

AdInMo and NumberEight partner to create targeted in-game ads News Feb 10th, 2022

AdInMo and NumberEight partner to create targeted in-game ads

Will be done without the use of identifiers or cookies

1 2 3