In-play ads

Playstack: one in four players click on charitable interactive billboard ads
Follows recent charity campaign to raise awareness for charity:water's 'Clean Water Pledge'

Anzu and Oracle Moat unveil first-to-market viewability measurement
Gives access to third-party in-game ad metrics on PC and mobile

Bidstack partners with Stork Limited to bring in-play ads to mobile farming sim Goodville
Will integrate billboard and banner ads to not interrupt player experience

Bidstack partners with Game Tap Studios to bring in-game and in-menu ads
Will be included in 3 Game Tap titles, including Flying Car Real Driving

Anzu to bring in-game ads to Dakar Desert Rally
Will integrate in-game ads onto vehicles, roadside signs, and more

PGC Digital: How to monetise your virtual real estate using in-play ads
Admix's Samuel Huber talks maximising viewability and the importance of virtual real estate
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