In-play ads

Article Types

Dodreams CEO: “In-play ads offer long-term stability and creative opportunity” News Oct 31st, 2022

Dodreams CEO: “In-play ads offer long-term stability and creative opportunity”

Dodreams CEO Erik Pöntiskoski tells us how his gaming studio has embraced in-play ad formats, and why mobile games are the perfect place for advertisers to connect with their audience

Playstack: one in four players click on charitable interactive billboard ads News Apr 12th, 2022

Playstack: one in four players click on charitable interactive billboard ads

Follows recent charity campaign to raise awareness for charity:water's 'Clean Water Pledge'

Anzu and Oracle Moat unveil first-to-market viewability measurement News Mar 23rd, 2022

Anzu and Oracle Moat unveil first-to-market viewability measurement

Gives access to third-party in-game ad metrics on PC and mobile

Bidstack partners with Xaxis to provide ads across portfolio News Mar 9th, 2022

Bidstack partners with Xaxis to provide ads across portfolio

Will provide access to Bidstack's 70+ games portfolio

Bidstack partners with Stork Limited to bring in-play ads to mobile farming sim Goodville News Mar 3rd, 2022

Bidstack partners with Stork Limited to bring in-play ads to mobile farming sim Goodville

Will integrate billboard and banner ads to not interrupt player experience

Bidstack partners with Game Tap Studios to bring in-game and in-menu ads News Feb 22nd, 2022

Bidstack partners with Game Tap Studios to bring in-game and in-menu ads

Will be included in 3 Game Tap titles, including Flying Car Real Driving

Anzu to bring in-game ads to Dakar Desert Rally News Feb 17th, 2022

Anzu to bring in-game ads to Dakar Desert Rally

Will integrate in-game ads onto vehicles, roadside signs, and more

Anzu and Ubisoft extend partnership after 'exceptional results' News Jan 13th, 2022

Anzu and Ubisoft extend partnership after 'exceptional results'

The 2020 partnership continues

PGC Digital: How to monetise your virtual real estate using in-play ads News Nov 15th, 2021

PGC Digital: How to monetise your virtual real estate using in-play ads

Admix's Samuel Huber talks maximising viewability and the importance of virtual real estate

Anzu partners with Roblox creators, bringing in-game ads to platform News Oct 13th, 2021

Anzu partners with Roblox creators, bringing in-game ads to platform

Will provide an additional revenue stream for creators

81% of media buyers plan in-game ad spending increase over next 12 months News Oct 13th, 2021

81% of media buyers plan in-game ad spending increase over next 12 months

Results of Admix survey of 400

PGC Digital: How to design in-game ad placements News Sep 29th, 2021

PGC Digital: How to design in-game ad placements

AdInMo head of game design Nathan Bell gives 8 top tips

PGC Digital: What do players want today that they will want tomorrow? News Sep 27th, 2021

PGC Digital: What do players want today that they will want tomorrow?

Admix CEO Samuel Huber discusses a resilient player-centric business model

Admix partners with Movember for in-play ads News Aug 25th, 2021

Admix partners with Movember for in-play ads

Movember moustache will appear in several games

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