In-game ads firm Anzu has appointed former Yahoo director Chris Vincelli as its vice president of business development.
At Yahoo, Vincelli served as director of global partnerships and was responsible for securing partnerships with global publishers with regards to UA, monetisation, and identity.
Prior to Yahoo, Vincelli worked for Millennial Media and was responsible for partnering with US games publishers, and later served as new business manager for mobile apps at Vungle to manage and onboard game publishers.
At Anzu, Vincelli will be working alongside recently appointed EVP business development Guy Ben-dov and will be tasked with securing strategic partnerships with game publishers to serve in-game ads.
A pivotal point
“I knew Anzu was the right fit after meeting the team," said Vincelli. "Anzu’s strong focus, passion, and thoughtfulness for players, advertisers, and publishers placed them at the forefront of the rapidly growing in-game advertising ecosystem."
Vincelli has joined Anzu at a critical time for the company, which has recently raised a further $20 million to expand its in-game ads offerings.
In addition to recent funding, Anzu has partnered with NBCUniversal to bring the media company into the games and esports sector, as well as the firm’s recent achievement as the first ad platform to join Unity’s Verified Solutions Partner Programme.