Engagement

Article Types

Chartboost looks to 'gamify' mobile ads with Creative Studio launch News Feb 15th, 2018

Chartboost looks to 'gamify' mobile ads with Creative Studio launch

New service aims to increase engagement and drive installs

Six ways AI can drive mobile game monetisation and engagement News Jun 23rd, 2017

Six ways AI can drive mobile game monetisation and engagement

Tapjoy's Changsu Lee breaks down how AI can benefit the mobile games industry

Matomy on why mobile developers can look beyond IAPs to monetise their games Infographic May 10th, 2017

Matomy on why mobile developers can look beyond IAPs to monetise their games

Matomy EVP Gil Klein discusses the results of its survey of 1,000 developers into monetisation, enagement and app promotion

Social casino players spend $39.87 in-game a month and play for 57 minutes per session News May 3rd, 2017

Social casino players spend $39.87 in-game a month and play for 57 minutes per session

SuperData takes a closer look at social casino games

Skillz doubles revenue run-rate to $100 million in eight months as mobile eSports scene gains steam News May 2nd, 2017

Skillz doubles revenue run-rate to $100 million in eight months as mobile eSports scene gains steam

Increased users by 32% in the same period

Re-think mobile ad creatives to motivate your audience Comment & Opinion Apr 10th, 2017

Re-think mobile ad creatives to motivate your audience

Dots Director of User Acquisition Haydon Young offers advice on attracting engaged users

Users play EverWing on Facebook Instant Games for an average of one hour per day Interview Mar 22nd, 2017

Users play EverWing on Facebook Instant Games for an average of one hour per day

Blackstorm Labs CEO Michael Carter on early successes in post-app store gaming

PlayFab partners with IBM Watson supercomputer to help game developers boost player engagement News Mar 20th, 2017

PlayFab partners with IBM Watson supercomputer to help game developers boost player engagement

New tools to provide insights into player behaviour

Why does Flurry say mobile game engagement is down? Comment & Opinion Mar 8th, 2017

Why does Flurry say mobile game engagement is down?

Rovio's Wilhelm Taht dives into the stats

Free to attend Mobile Retention and Engagement Gaming Summit kicks off March 1st in San Francisco News Feb 24th, 2017

Free to attend Mobile Retention and Engagement Gaming Summit kicks off March 1st in San Francisco

Event is free to attend

2 Only 5% of mobile app users remain active after 30 days News Feb 14th, 2017

Only 5% of mobile app users remain active after 30 days

AppsFlyer looks at the state of app engagement

Super Mario Run player engagement may have peaked just three days after launch News Jan 4th, 2017

Super Mario Run player engagement may have peaked just three days after launch

Verto Analytics sizes it up alongside Pokemon GO

Average cost per paying mobile game player falls by 47% in first half of 2016 News Oct 11th, 2016

Average cost per paying mobile game player falls by 47% in first half of 2016

iOS users are more likely to spend though

Sponsored gifts lift 2D shooter Deul’s daily revenues by up to 38% News Sep 16th, 2016

Sponsored gifts lift 2D shooter Deul’s daily revenues by up to 38%

Sponsored gifts earning more than IAPs

IronSource's new User-level Analytics aims to provide clearer definition between ad and IAP performance News Sep 14th, 2016

IronSource's new User-level Analytics aims to provide clearer definition between ad and IAP performance

Also includes Frequency Capping and Delivery Pacing

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