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Long Beach, USA
Riyadh, Saudi Arabia
Total Active App (currently available for download): 4,820,504
Total Inactive Apps (no longer available for download): 213,765
Total Apps Seen in US App Store: 5,034,269
Number of Active Publishers in the US App Store: 1,400,862
Most Popular Categories
Madden 21 announcement delayed in favour of showing support
Terms of the exclusive partnership were not disclosed
Madden franchise has generated sales of $490 million
EA isn’t phased as it sees this year as a preparation for future handheld success
Combined with PC and mobile, the franchise has sold over 200 million copies
Breaking the $600 million barrier
Global top 20 grosser
Big brand, big hit
Anchored to the Super Bowl
But non-GAAP sales up 43%
Madden and FIFA Ultimate Team working their magic