Audience

Article Types

IronSource opens up Facebook Audience Network to its in-app bidding platform LevelPlay News May 27th, 2020

IronSource opens up Facebook Audience Network to its in-app bidding platform LevelPlay

70 per cent of its mediation traffic expected to run through in-app bidding by the end of 2020.

Esports audiences: A UA marketer's dream Comment & Opinion Apr 27th, 2020

Esports audiences: A UA marketer's dream

AdColony senior director of global marketing and communications Jonathan Harrop breaks down the opportunity

Newzoo: Mobile gamers are more receptive to brands than non-gamers News Mar 5th, 2019

Newzoo: Mobile gamers are more receptive to brands than non-gamers

The Activision-Blizzard partnered Betting on Billions paper makes key insights into mobile gaming demographics

as A third of the Chinese population is playing mobile games News Sep 10th, 2018

A third of the Chinese population is playing mobile games

China’s 459 million large mobile audience rivals the total population of Japan and the US combined

Over 1 billion people will be aware of eSports by the end of 2016, predicts Newzoo News May 12th, 2016

Over 1 billion people will be aware of eSports by the end of 2016, predicts Newzoo

Actual viewing audience currently around 292 million people

Tivola on how to change your target audience without changing your niche News Feb 22nd, 2016

Tivola on how to change your target audience without changing your niche

There's a lot of people out there who like cats

MegaZebra's Henning Kosmack on how to put the life-time back into LTV News Feb 18th, 2016

MegaZebra's Henning Kosmack on how to put the life-time back into LTV

Your game gets older, but your players stay the same age

Indie developers on considering diversity in your game's audience News Jan 19th, 2016

Indie developers on considering diversity in your game's audience

Who's playing your game?

EA Mobile says audience for its mobile sports games is up 250% News Oct 29th, 2014

EA Mobile says audience for its mobile sports games is up 250%

Madden and FIFA Ultimate Team working their magic

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