Audience

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News [7]

Newzoo: Mobile gamers are more receptive to brands than non-gamers

News Mar 5th, 2019

Newzoo: Mobile gamers are more receptive to brands than non-gamers

The Activision-Blizzard partnered Betting on Billions paper makes key insights into mobile gaming demographics

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A third of the Chinese population is playing mobile games

News Sep 10th, 2018

A third of the Chinese population is playing mobile games

China’s 459 million large mobile audience rivals the total population of Japan and the US combined

News May 12th, 2016

Over 1 billion people will be aware of eSports by the end of 2016, predicts Newzoo

Actual viewing audience currently around 292 million people

Tivola on how to change your target audience without changing your niche

News Feb 22nd, 2016

Tivola on how to change your target audience without changing your niche

There's a lot of people out there who like cats

MegaZebra's Henning Kosmack on how to put the life-time back into LTV

News Feb 18th, 2016

MegaZebra's Henning Kosmack on how to put the life-time back into LTV

Your game gets older, but your players stay the same age

Indie developers on considering diversity in your game's audience

News Jan 19th, 2016

Indie developers on considering diversity in your game's audience

Who's playing your game?

News Oct 29th, 2014

EA Mobile says audience for its mobile sports games is up 250%

Madden and FIFA Ultimate Team working their magic

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