Audience

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Market analysis: How behavioural data is helping to bust stereotypes in the world of gaming Feature Oct 30th, 2023

Market analysis: How behavioural data is helping to bust stereotypes in the world of gaming

Measure Protocol’s Christie Hartbarger shares an overlook into consumer digital behaviour

Ready to scale your game? Learn from top experts at Pocket Gamer Connects London News Jan 17th, 2023

Ready to scale your game? Learn from top experts at Pocket Gamer Connects London

It’s time to take your game to the next level - get the top strategies to accelerate your growth

Apple Arcade receives prominent mention in letter by Eddy Cue News Jan 11th, 2023

Apple Arcade receives prominent mention in letter by Eddy Cue

Apple’s senior vice-president of Services penned a letter extolling Apple’s achievements

Understanding the Complexity of Today’s Player News Sep 27th, 2022

Understanding the Complexity of Today’s Player

Louise Shorthouse helps us understand how the multi-platform gamer is now the dominant type of player for mobile games, and what can be done with this info.

Big or small - marketing must be part of your plan Comment & Opinion Aug 18th, 2022

Big or small - marketing must be part of your plan

Where does marketing sit within game development? Behaviour Interactive's Luc Duchaine argues that it's at the heart of the core team, from the very beginning of production

As tech giants turn to the mobile gaming industry, clever IP usage gains weight as an efficient way to succeed Comment & Opinion Aug 8th, 2022

As tech giants turn to the mobile gaming industry, clever IP usage gains weight as an efficient way to succeed

Appvertiser outline the changing landscape of gaming IPs and brands in the ever expanding mobile market.

Roblox sees Q2 2021 revenue up 127% to $454 million News Aug 18th, 2021

Roblox sees Q2 2021 revenue up 127% to $454 million

Player growth particularly strong in APAC

MyAppFree launches new services for developers Feature Aug 6th, 2021

MyAppFree launches new services for developers

Service promises to connect apps and games with their large and loyal audience

IronSource opens up Facebook Audience Network to its in-app bidding platform LevelPlay News May 27th, 2020

IronSource opens up Facebook Audience Network to its in-app bidding platform LevelPlay

70 per cent of its mediation traffic expected to run through in-app bidding by the end of 2020.

Esports audiences: A UA marketer's dream Comment & Opinion Apr 27th, 2020

Esports audiences: A UA marketer's dream

AdColony senior director of global marketing and communications Jonathan Harrop breaks down the opportunity

Newzoo: Mobile gamers are more receptive to brands than non-gamers News Mar 5th, 2019

Newzoo: Mobile gamers are more receptive to brands than non-gamers

The Activision-Blizzard partnered Betting on Billions paper makes key insights into mobile gaming demographics

as A third of the Chinese population is playing mobile games News Sep 10th, 2018

A third of the Chinese population is playing mobile games

China’s 459 million large mobile audience rivals the total population of Japan and the US combined

Over 1 billion people will be aware of eSports by the end of 2016, predicts Newzoo News May 12th, 2016

Over 1 billion people will be aware of eSports by the end of 2016, predicts Newzoo

Actual viewing audience currently around 292 million people

Tivola on how to change your target audience without changing your niche News Feb 22nd, 2016

Tivola on how to change your target audience without changing your niche

There's a lot of people out there who like cats

MegaZebra's Henning Kosmack on how to put the life-time back into LTV News Feb 18th, 2016

MegaZebra's Henning Kosmack on how to put the life-time back into LTV

Your game gets older, but your players stay the same age

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