Part of the SM Business Network:

  • TheVirtualReport.biz
  • PCGamesInsider.biz
  • BlockchainGamer.biz

The Best Industry Events    ▼▲

  • PGC London 2022
  • PGC Seattle 2022
Pocket Gamer.biz Logo
Login
  • Email
  • Password

Forgot password?

Login with Facebook Sign in with Twitter

Password Reset

To reset your pass, please enter your email below and submit. Your new password will then be emailed to you.

You can change this pass at any time on the "edit profile" link when logged in.

  • Email

Got your password?

Register
International Asia Middle East Edition
Pocket Gamer.biz Logo
Features Articles & Opinion
Latest Popular
Regulars Features Comment & Opinion Everything else
Mobile Mavens: Reactions to Take-Two's acquisition of Zynga Mobile Mavens Jan 11th, 2022

Mobile Mavens: Reactions to Take-Two's acquisition of Zynga

  • Acquisition
  • Mobile Mavens
1 as Hot Five: Former Zynga execs launch Dice: Heroes of Whitestone, Tencent raises $3 billion, and Roblox’s Chinese app removed from mainland stores Hot Five Jan 10th, 2022

Hot Five: Former Zynga execs launch Dice: Heroes of Whitestone, Tencent raises $3 billion, and Roblox’s Chinese app removed from mainland stores

  • China
  • Hot Five
  • Roblox
  • Most Read
How Rocket League Sideswipe hit the back of the net Interview Dec 21st, 2021

How Rocket League Sideswipe hit the back of the net

  • Making Of
  • Interview
  • Rocket League Sideswipe
3 PGbiz Podcast #6 - Original Games and the rise of merge News Oct 18th, 2021

PGbiz Podcast #6 - Original Games and the rise of merge

  • Podcast
1 How Behind the Frame tells a story from the painter's eye Feature Oct 5th, 2021

How Behind the Frame tells a story from the painter's eye

  • Making Of
  • Los Angeles
  • Taiwan
  • USA
PGbiz Podcast #5 - The future of app monetisation with Facebook Comment & Opinion Sep 23rd, 2021

PGbiz Podcast #5 - The future of app monetisation with Facebook

  • Advertising
  • Monetisation
  • Podcast
10 games industry jobs to apply for this week Job News Aug 13th, 2021

10 games industry jobs to apply for this week

  • Europe
  • India
  • Jobs in Games
  • USA
  • United Kingdom
How does Hot Wheels Unlimited monetise? The IAP Inspector Oct 26th, 2020

How does Hot Wheels Unlimited monetise?

  • Monetisation
  • IAP Inspector
  • Hot Wheels
as Pokemon Day: How are The Pokemon Company's recent mobile releases performing? The Charticle Feb 27th, 2020

Pokemon Day: How are The Pokemon Company's recent mobile releases performing?

  • Charticle
  • Pokémon GO
  • Pokemon
  • Pokemon Masters
  • Pokemon Home
Monster Strike leaps up global top grossing charts Data & Research Dec 4th, 2019

Monster Strike leaps up global top grossing charts

  • Sponsored
  • App Annie Series
  • Sand Balls
as East Meets West: Apple's App Store payment snafu, Pokemon Master's good start, and Huya's ESL deal Regulars Sep 9th, 2019

East Meets West: Apple's App Store payment snafu, Pokemon Master's good start, and Huya's ESL deal

  • East Meets West
2017 - the year not much happened in mobile games, says Verto Chart of the Week Oct 31st, 2017

2017 - the year not much happened in mobile games, says Verto

  • Data
  • Chart of the Week
  • Trends
Hall of Fame: King CEO Riccardo Zacconi on building a mobile gaming powerhouse Hall of Fame Oct 27th, 2016

Hall of Fame: King CEO Riccardo Zacconi on building a mobile gaming powerhouse

  • Candy Crush Saga
  • Hall of Fame
The internet reacts to the Nintendo Switch reveal After Hours Oct 22nd, 2016

The internet reacts to the Nintendo Switch reveal

  • Nintendo Switch
The Promiscuous Gamer enters a Marvel Avengers Alliance (2) and meets his Dream Girlfriend Promiscuous Gamer Apr 8th, 2016

The Promiscuous Gamer enters a Marvel Avengers Alliance (2) and meets his Dream Girlfriend

  • Promiscuous Gamer
Why we need more games without Nolan North's voice in them Stateside Aug 14th, 2015

Why we need more games without Nolan North's voice in them

  • Stateside
  • Going Global
  • Diversity
Fallout Shelter's success, E3's future, and #PCGSanFran speakers in the spotlight Week that was Jun 20th, 2015

Fallout Shelter's success, E3's future, and #PCGSanFran speakers in the spotlight

  • Week That Was
3 Why it's significant Kabam has gifted all The Hunger Games' players $0.14 Monetizer Jan 30th, 2015

Why it's significant Kabam has gifted all The Hunger Games' players $0.14

  • F2P
  • Monetisation
  • Monetizer
  • Reciprocity
  • Retention
Not immune but Finland has given GamerGate the cold shoulder The Finnsider Nov 14th, 2014

Not immune but Finland has given GamerGate the cold shoulder

  • Equality
  • Finland
  • Finnsider
  • GamerGate
PG.biz week that was: Gamevil likes Amazon Appstore, Honeycomb will be open, AGON stops, Zipline starts, HTC profits, Xoom hasn't, 4th & Battery rejected, and Apple gets game PR Week that was Apr 9th, 2011

PG.biz week that was: Gamevil likes Amazon Appstore, Honeycomb will be open, AGON stops, Zipline starts, HTC profits, Xoom hasn't, 4th & Battery rejected, and Apple gets game PR

1 as Hot Five: Former Zynga execs launch Dice: Heroes of Whitestone, Tencent raises $3 billion, and Roblox’s Chinese app removed from mainland stores Hot Five Jan 10th, 2022

Hot Five: Former Zynga execs launch Dice: Heroes of Whitestone, Tencent raises $3 billion, and Roblox’s Chinese app removed from mainland stores

  • China
  • Hot Five
  • Roblox
  • Most Read
Mobile Mavens: Reactions to Take-Two's acquisition of Zynga Mobile Mavens Jan 11th, 2022

Mobile Mavens: Reactions to Take-Two's acquisition of Zynga

  • Acquisition
  • Mobile Mavens
as How localised experiences keeps Free Fire alive four years on Interview Dec 15th, 2021

How localised experiences keeps Free Fire alive four years on

  • Singapore
  • Live and Kicking
  • Free Fire
  • Interview
Why Ludia believes there's still an audience for Jurassic World Alive and location-based games Interview Jun 15th, 2021

Why Ludia believes there's still an audience for Jurassic World Alive and location-based games

  • Location-based
  • Augmented Reality
  • Live and Kicking
  • Jurassic World Alive
1 How Behind the Frame tells a story from the painter's eye Feature Oct 5th, 2021

How Behind the Frame tells a story from the painter's eye

  • Making Of
  • Los Angeles
  • Taiwan
  • USA
3 PGbiz Podcast #6 - Original Games and the rise of merge News Oct 18th, 2021

PGbiz Podcast #6 - Original Games and the rise of merge

  • Podcast
3 Why it's significant Kabam has gifted all The Hunger Games' players $0.14 Monetizer Jan 30th, 2015

Why it's significant Kabam has gifted all The Hunger Games' players $0.14

  • F2P
  • Monetisation
  • Monetizer
  • Reciprocity
  • Retention
13 Mobile Game of the Week: Turmoil WHAT WE'RE PLAYING Jan 14th, 2022

Mobile Game of the Week: Turmoil

Update: All 230 Apple Arcade games available now AN APPLE (GAME) A DAY Jan 14th, 2022

Update: All 230 Apple Arcade games available now

  • iOS
  • iPad
  • Launch
  • Apple TV
  • iPhone
  • Apple Arcade
  • Mac
Update: 10 biggest video game acquisitions of all time MONOPOLY MONEY Jan 12th, 2022

Update: 10 biggest video game acquisitions of all time

  • Minecraft
  • Acquisition
  • Deal
  • Clash of Clans
  • The Elder Scrolls
  • Fallout
  • Candy Crush
266 52 top games in soft launch: From Apex Legends Mobile and Everdale to Mighty Doom and Tomb Raider Reloaded SOFT LAUNCH Jan 10th, 2022

52 top games in soft launch: From Apex Legends Mobile and Everdale to Mighty Doom and Tomb Raider Reloaded

  • Soft Launch
The challenges of designing nonlinear PvP DON'T HIT ME Dec 31st, 2021

The challenges of designing nonlinear PvP

  • PVP
  • Kids vs Zombies
Aaron Astle's 2021 Mobile Game of the Year: Pokémon Unite A NEW DIRECTION Dec 30th, 2021

Aaron Astle's 2021 Mobile Game of the Year: Pokémon Unite

  • Game of the Year
  • Pokémon Unite
What does the future hold for mobile games advertising? META MONEY Dec 28th, 2021

What does the future hold for mobile games advertising?

  • Advertising
  • Monetisation
  • Augmented Reality
  • Hypercasual
  • Metaverse
PocketGamer.biz’s predictions for 2022 mobile gaming GAZE INTO THE CRYSTAL BALL Dec 27th, 2021

PocketGamer.biz’s predictions for 2022 mobile gaming

  • Monetisation
  • Augmented Reality
  • Blockchain
  • IDFA
  • Metaverse
  • Hybrid
  • NFT
  • Play-to-Earn
More
266 52 top games in soft launch: From Apex Legends Mobile and Everdale to Mighty Doom and Tomb Raider Reloaded SOFT LAUNCH Jan 10th, 2022

52 top games in soft launch: From Apex Legends Mobile and Everdale to Mighty Doom and Tomb Raider Reloaded

  • Soft Launch
13 Mobile Game of the Week: Turmoil WHAT WE'RE PLAYING Jan 14th, 2022

Mobile Game of the Week: Turmoil

Update: 10 biggest video game acquisitions of all time MONOPOLY MONEY Jan 12th, 2022

Update: 10 biggest video game acquisitions of all time

  • Minecraft
  • Acquisition
  • Deal
  • Clash of Clans
  • The Elder Scrolls
  • Fallout
  • Candy Crush
Update: All 230 Apple Arcade games available now AN APPLE (GAME) A DAY Jan 14th, 2022

Update: All 230 Apple Arcade games available now

  • iOS
  • iPad
  • Launch
  • Apple TV
  • iPhone
  • Apple Arcade
  • Mac
1 How Behind the Frame tells a story from the painter's eye MAKING OF Oct 5th, 2021

How Behind the Frame tells a story from the painter's eye

  • Making Of
  • Los Angeles
  • Taiwan
  • USA
Updated: Top 10 highest-grossing mobile games of all time REIGNING REVENUE RAISERS Nov 26th, 2021

Updated: Top 10 highest-grossing mobile games of all time

  • Clash of Clans
  • Revenue
  • Pokémon GO
  • Honor of Kings
  • PUBG Mobile
  • Top 10
Pocket Gamer Connects London 2022 advent calendar: Day 24 - Christmas special offer - 20% off HAPPY HOLIDAYS Dec 24th, 2021

Pocket Gamer Connects London 2022 advent calendar: Day 24 - Christmas special offer - 20% off

  • London
  • Pocket Gamer Connects
  • Advent Calendar
PocketGamer.biz’s predictions for 2022 mobile gaming GAZE INTO THE CRYSTAL BALL Dec 27th, 2021

PocketGamer.biz’s predictions for 2022 mobile gaming

  • Monetisation
  • Augmented Reality
  • Blockchain
  • IDFA
  • Metaverse
  • Hybrid
  • NFT
  • Play-to-Earn
More
1 How to balance game monetisation with a player-first mindset PLAYER FIRST ALWAYS Jan 12th, 2022

How to balance game monetisation with a player-first mindset

  • Monetisation
  • Sponsored
  • User Experience
Case Study: How Panteon bucked the hypercasual trend with ironSource LevelPlay NO MYSTERY HERE Jan 11th, 2022

Case Study: How Panteon bucked the hypercasual trend with ironSource LevelPlay

  • Monetisation
  • Sponsored
  • Retention
  • Hypercasual
Take-Two makes bold move to transform its business with Zynga acquisition $12.7 BILLION ACQUISITION Jan 11th, 2022

Take-Two makes bold move to transform its business with Zynga acquisition

  • Acquisition
  • zynga
  • take-two
  • ampere analysis
The PocketGamer.biz View: Take-Two acquires Zynga SHEER SCALE Jan 10th, 2022

The PocketGamer.biz View: Take-Two acquires Zynga

  • Acquisition
  • Opinion
Five trends in 2022 to shape the mobile games industry GUEST COLUMN Jan 10th, 2022

Five trends in 2022 to shape the mobile games industry

  • Brand Building
  • Netflix
  • Metaverse
  • Apple vs Epic
  • Play-to-Earn
Apple’s privacy changes level the playing field for hypercasual games HYPING HYPERCASUAL Jan 6th, 2022

Apple’s privacy changes level the playing field for hypercasual games

  • Monetisation
  • Hypercasual
  • IDFA
  • Apple
Anna Sevryugina discusses solo indie developer and a love of hidden object games INDIE VIEW Jan 4th, 2022

Anna Sevryugina discusses solo indie developer and a love of hidden object games

  • Indies
  • Big Indie Pitch
  • PGC Digital
Live Tech Games' Samuel Worsley and Nathan Moore on Netflix and the metaverse 2021 IN REVIEW Jan 3rd, 2022

Live Tech Games' Samuel Worsley and Nathan Moore on Netflix and the metaverse

  • Netflix
  • Metaverse
More
Why the team behind hit mobile game Subway Surfers is opening a new publishing arm BEYOND A BILLION Sep 30th, 2016

Why the team behind hit mobile game Subway Surfers is opening a new publishing arm

  • Publishing
  • Subway Surfers
  • Denmark
  • Aarhus
Case Study: How Panteon bucked the hypercasual trend with ironSource LevelPlay NO MYSTERY HERE Jan 11th, 2022

Case Study: How Panteon bucked the hypercasual trend with ironSource LevelPlay

  • Monetisation
  • Sponsored
  • Retention
  • Hypercasual
Five trends in 2022 to shape the mobile games industry GUEST COLUMN Jan 10th, 2022

Five trends in 2022 to shape the mobile games industry

  • Brand Building
  • Netflix
  • Metaverse
  • Apple vs Epic
  • Play-to-Earn
The PocketGamer.biz View: Take-Two acquires Zynga SHEER SCALE Jan 10th, 2022

The PocketGamer.biz View: Take-Two acquires Zynga

  • Acquisition
  • Opinion
1 How to balance game monetisation with a player-first mindset PLAYER FIRST ALWAYS Jan 12th, 2022

How to balance game monetisation with a player-first mindset

  • Monetisation
  • Sponsored
  • User Experience
PGC Digital: The Roblox approach to designing in the metaverse PGC DIGITAL #8 Oct 4th, 2021

PGC Digital: The Roblox approach to designing in the metaverse

  • Roblox
  • PGC Digital
  • Metaverse
Take-Two makes bold move to transform its business with Zynga acquisition $12.7 BILLION ACQUISITION Jan 11th, 2022

Take-Two makes bold move to transform its business with Zynga acquisition

  • Acquisition
  • zynga
  • take-two
  • ampere analysis
as How localised experiences keeps Free Fire alive four years on LIVE AND KICKING Dec 15th, 2021

How localised experiences keeps Free Fire alive four years on

  • Singapore
  • Live and Kicking
  • Free Fire
  • Interview
More

Regulars

  • Chart of the Week
  • App Store Metrics
  • Hall of Fame
  • Company Directory
  • Hot Five
  • Deals
  • Mobile Mavens
  • Jobs
  • Monetizer
  •  
  • Stateside
  •  
  • The Charticle
  •  
  • The IAP Inspector
  •  
  • Week That Was

About Us

  • About Us
  • Advertising
  • Terms & Conditions
  • Privacy Policy

Follow Us

  • Sign up to PGBN
  • RSS
  • Facebook
  • Twitter
  • Google+
  • LinkedIn
News Hot topics
Latest Popular
WePlay Ventures invested in more mobile companies in 2021 than mobile or PC MOBILE IN MENAT Jan 14th, 2022

WePlay Ventures invested in more mobile companies in 2021 than mobile or PC

  • Investment
  • MENA
  • Turkey
Armor Games implements four-day working week MON-THURS Jan 14th, 2022

Armor Games implements four-day working week

  • Twitter
  • Work Conditions
  • Crush the Castle
Speaker Spotlight: Tencent’s Aras Şenyüz on PUBG Mobile’s localization strategy SPEAKER SPOTLIGHT Jan 14th, 2022

Speaker Spotlight: Tencent’s Aras Şenyüz on PUBG Mobile’s localization strategy

  • Pocket Gamer Connects
  • PG Connects
  • PG Connects London
  • PUBG Mobile
10 reasons why you need to attend PG Connects London DON’T MISS OUT Jan 14th, 2022

10 reasons why you need to attend PG Connects London

  • Pocket Gamer Connects
  • PG Connects
  • PG Connects London
Netflix brings three more casual games to iOS and Android YET TO IMPRESS Jan 14th, 2022

Netflix brings three more casual games to iOS and Android

  • Casual
  • Subscription
  • Match-3
  • Netflix
Update: Apple shuts down Wordle clones on App Store CURTAILED COPYCATS Jan 14th, 2022

Update: Apple shuts down Wordle clones on App Store

  • App Store
  • Copyright
  • Removed
  • Wordle
Avatar: Reckoning heading to iOS and Android in 2022 PROTECTING PANDORA Jan 14th, 2022

Avatar: Reckoning heading to iOS and Android in 2022

  • Android
  • iOS
  • Movie
  • Avatar
  • MMORPG
Genshin Impact drove US Action mobile game spending in 2021 ACTION ADVANCES Jan 14th, 2022

Genshin Impact drove US Action mobile game spending in 2021

  • Downloads
  • USA
  • Genshin Impact
  • Consumer Spending
  • Genre
More
Take-Two acquires Zynga at $12.7 billion valuation WOW Jan 10th, 2022

Take-Two acquires Zynga at $12.7 billion valuation

  • FarmVille
  • Acquisition
  • USA
Update: Apple shuts down Wordle clones on App Store CURTAILED COPYCATS Jan 14th, 2022

Update: Apple shuts down Wordle clones on App Store

  • App Store
  • Copyright
  • Removed
  • Wordle
Sulake enables use of NFT avatars in Habbo NOW WITH NFTS Jan 12th, 2022

Sulake enables use of NFT avatars in Habbo

  • Helsinki
  • Habbo
  • Metaverse
  • NFT
as Krafton sues Garena, Apple, and Google over Free Fire copyright infringement AT IT AGAIN Jan 13th, 2022

Krafton sues Garena, Apple, and Google over Free Fire copyright infringement

  • Lawsuit
  • Free Fire
  • Copyright
  • PUBG Mobile
  • Free Fire Max
Homa Games brings Sorare’s NFT Legend Cards to mobile gaming in new jam edition CRYPTO JAM Jan 12th, 2022

Homa Games brings Sorare’s NFT Legend Cards to mobile gaming in new jam edition

  • Game Jam
  • Sponsored
  • NFT
Dodreams invests $1.4 million to merge games with online videos MERGING MEDIA Jan 11th, 2022

Dodreams invests $1.4 million to merge games with online videos

  • Investment
  • Finland
  • Streaming
  • Community
  • Drive Ahead!
Newzoo: Apple and Google will open up app marketplaces in 2022 PROVIDING PREDICTIONS Jan 13th, 2022

Newzoo: Apple and Google will open up app marketplaces in 2022

  • App Store
  • Predictions
  • Google Play
  • Play-to-Earn
  • 2022
Azerion extends partnership to exclusively publish Ubisoft Nano titles STRATEGIC SIGNING Jan 10th, 2022

Azerion extends partnership to exclusively publish Ubisoft Nano titles

  • Monetisation
  • Publishing
  • Partnership
  • Ubisoft Nano
More
Events Networking
All Events Meet PG Industry
Jan 18th - 20th 2022

PlayUK Russia

Online Event,

Jan 20th - 30th 2022

Global Game Jam

Online Event,

Jan 22nd - 25th 2022

Taipei Game Show 2022

Taipei City, Taiwan, Province Of China

Jan 25th - 27th 2022

The 2nd Annual GamesBeat & Facebook Gaming Summit

Online Event,

Jan 26th - 27th 2022

devcom Pitch it! Winter Edition 2022

Online Event,

Jan 27th - 27th 2022

Mobidictum Business Meetup

Feb 3rd - 4th 2022

Hyper Games Conference

Online Event,

Feb 7th - 8th 2022

WN Conference Berlin'22

Berlin, Germany

Feb 14th - 15th 2022

Pocket Gamer Connects London 2022 [LIVE!]

London, UK

Feb 14th 2022

The Very Big Indie Pitch (Mobile Edition) at Pocket Gamer Connects London 2022

London, UK

Feb 15th 2022

The Very Big Indie Pitch (PC+Console Edition) at Pocket Gamer Connects London 2022

London, UK

Feb 15th 2022

The Big Indie Awards 2022 (LIVE + Online)

London, UK

Jan 18th - 20th 2022

PlayUK Russia

Online Event,

Jan 20th - 30th 2022

Global Game Jam

Online Event,

Jan 22nd - 25th 2022

Taipei Game Show 2022

Taipei City, Taiwan, Province Of China

Jan 25th - 27th 2022

The 2nd Annual GamesBeat & Facebook Gaming Summit

Online Event,

Jan 26th - 27th 2022

devcom Pitch it! Winter Edition 2022

Online Event,

Jan 27th - 27th 2022

Mobidictum Business Meetup

Feb 3rd - 4th 2022

Hyper Games Conference

Online Event,

Feb 7th - 8th 2022

WN Conference Berlin'22

Berlin, Germany

Resources Data, Deals & Research
Knowledge Base Deals Data & Research Top Developers App Store Metrics
Pollen VC launches the definitive guide to selecting a UA financing partner UA OK Jan 14th, 2022

Pollen VC launches the definitive guide to selecting a UA financing partner

  • User Acquisition
  • Funding
  • Sponsored
  • Guides
1 How in-game ads have taken APPS to the next level IN-GAME INSIGHT Nov 29th, 2021

How in-game ads have taken APPS to the next level

  • Advertising
  • Monetisation
  • Sponsored
How much are your players really worth? RESIDUAL VALUE CALCULATOR Sep 8th, 2021

How much are your players really worth?

  • User Acquisition
  • Monetisation
  • Cohort
  • Sponsored
What is CFO Resources? MONEY TALK Jun 1st, 2021

What is CFO Resources?

  • Financials
  • Sponsored
Soft launch to worldwide launch: Optimizing your creative for global success KEEP TESTING Jan 14th, 2020

Soft launch to worldwide launch: Optimizing your creative for global success

  • Mobile Games University
Seeking a job in the games industry - part two: The interview process JOBS IN GAMES Jul 8th, 2019

Seeking a job in the games industry - part two: The interview process

  • Jobs
  • Recruitment
1 Seeking a job in the games industry - part one: The application process JOBS IN GAMES Jul 1st, 2019

Seeking a job in the games industry - part one: The application process

  • Jobs
  • Recruitment
2 User acquisition for beginners: A checklist GUIDE TO UA May 21st, 2019

User acquisition for beginners: A checklist

  • User Acquisition
  • Marketing
More
Forte acquires N3twork tech platform to boost blockchain growth BOOSTING BLOCKCHAIN Jan 13th, 2022

Forte acquires N3twork tech platform to boost blockchain growth

  • Acquisition
  • Blockchain
Yahaha Studios secures $50 million to build "no-code" UGC metaverse METAVERSE MAKING TOGETHER Jan 13th, 2022

Yahaha Studios secures $50 million to build "no-code" UGC metaverse

  • Finland
  • User Generated Content
  • Funding
  • Launch
  • Metaverse
Anzu and Ubisoft extend partnership after 'exceptional results' PREVAILING PARTNERSHIP Jan 13th, 2022

Anzu and Ubisoft extend partnership after 'exceptional results'

  • Partnership
  • In-app ads
  • In-play ads
Mighty Kingdom and East Side Games partner to co-develop four mobile games FOUR NEW GAMES Jan 13th, 2022

Mighty Kingdom and East Side Games partner to co-develop four mobile games

  • Canada
  • Australia
  • Partnership
Airnow acquires mobile growth firm Lab Cave AIRNOW ACQUIRES Jan 13th, 2022

Airnow acquires mobile growth firm Lab Cave

  • Acquisition
  • Spain
  • App Store Optimisation
  • United Kingdom
Dodreams invests $1.4 million to merge games with online videos MERGING MEDIA Jan 11th, 2022

Dodreams invests $1.4 million to merge games with online videos

  • Investment
  • Finland
  • Streaming
  • Community
  • Drive Ahead!
Take-Two acquires Zynga at $12.7 billion valuation WOW Jan 10th, 2022

Take-Two acquires Zynga at $12.7 billion valuation

  • FarmVille
  • Acquisition
  • USA
StageZero raises $1.8 million to reward mobile gamers for training AI GAMER'S GUERDON Jan 10th, 2022

StageZero raises $1.8 million to reward mobile gamers for training AI

  • Finland
  • Funding
  • Artificial Intelligence
More
Genshin Impact drove US Action mobile game spending in 2021 ACTION ADVANCES Jan 14th, 2022

Genshin Impact drove US Action mobile game spending in 2021

  • Downloads
  • USA
  • Genshin Impact
  • Consumer Spending
  • Genre
as East versus west: gaming cultures clash in new RPG report RPG REPORT Jan 13th, 2022

East versus west: gaming cultures clash in new RPG report

  • Data
  • Sponsored
  • RPG
  • East Meets West
Mobile games deals reached $15.5 billion in 2021, says Drake Star ALMIGHTY ACQUISITIONS Jan 12th, 2022

Mobile games deals reached $15.5 billion in 2021, says Drake Star

  • Investment
  • Acquisition
  • Merger
PUBG Mobile takes top spot in December 2021 at $244 million GETTING COMFORTABLE Jan 11th, 2022

PUBG Mobile takes top spot in December 2021 at $244 million

  • Revenue
  • Genshin Impact
  • PUBG Mobile
  • Consumer Spending
UK mobile games spending increased by 8.1% in 2021 MOBILE MOVES AHEAD Jan 6th, 2022

UK mobile games spending increased by 8.1% in 2021

  • United Kingdom
  • Consumer Spending
In-game ads expected to generate $14 billion by 2028 IN-APP ADS WIDEN Jan 6th, 2022

In-game ads expected to generate $14 billion by 2028

  • Advertising
  • In-app ads
  • Report
Europeans spent $11.2 billion on mobile games in 2021 EUROPEAN SPENDING Jan 6th, 2022

Europeans spent $11.2 billion on mobile games in 2021

  • Europe
  • Roblox
  • Coin Master
  • PUBG Mobile
  • Consumer Spending
Apple’s privacy changes level the playing field for hypercasual games HYPING HYPERCASUAL Jan 6th, 2022

Apple’s privacy changes level the playing field for hypercasual games

  • Monetisation
  • Hypercasual
  • IDFA
  • Apple
More
PocketGamer.biz's 22 most anticipated mobile games of 2022 MOST ANTICIPATED 2022 Dec 30th, 2021

PocketGamer.biz's 22 most anticipated mobile games of 2022

  • Star Wars
  • Plants vs Zombies
  • Diablo Immortal
  • Apex Legends
  • Undawn
  • Most Anticipated
PocketGamer.biz’s top five biggest features of 2021 FEATUREFUL Dec 29th, 2021

PocketGamer.biz’s top five biggest features of 2021

  • Star Wars
  • Pokémon GO
  • Clash Royale
  • 2021 in Review
PocketGamer.biz’s top five biggest news stories of 2021 A TIME OF REFLECTION Dec 28th, 2021

PocketGamer.biz’s top five biggest news stories of 2021

  • Plants vs Zombies
  • World of Warcraft
  • Axie Infinity
  • 2021 in Review
The Top 50 Mobile Game Makers of 2021 BEST OF 2021 Sep 6th, 2021

The Top 50 Mobile Game Makers of 2021

  • Top 50
The Pocket Gamer Mobile Games Awards 2021 finalists TOP TALENT Jul 8th, 2021

The Pocket Gamer Mobile Games Awards 2021 finalists

  • Awards
  • Mobile Games Awards
1 The Top 50 Mobile Game Makers of 2020 BEST OF 2020 Sep 8th, 2020

The Top 50 Mobile Game Makers of 2020

  • Top 50
Supercell, Supercell, and Supercell: The most read news stories of 2019 MOST READ 2019 Dec 31st, 2019

Supercell, Supercell, and Supercell: The most read news stories of 2019

4 Things We Learned at Gamesforum Seattle 2019 EVENT RECAP Nov 5th, 2019

4 Things We Learned at Gamesforum Seattle 2019

  • China
  • Development
  • Seattle
  • Events
More

Count of active applications in the App Store

Total Active App (currently available for download): 4,795,082

Total Inactive Apps (no longer available for download): 213,765

Total Apps Seen in US App Store: 5,008,847

Number of Active Publishers in the US App Store: 1,389,556

Details

Application Category Distribution

Most Popular Categories

  1. Games (1,010,495 active)
  2. Business (482,961 active)
  3. Education (415,179 active)
  4. Lifestyle (411,384 active)
  5. Utilities (306,235 active)
Details
More App Store Metrics
The Top 50
Mobile Game
Makers 2021 Get the
latest
podcast! Top games
currently in
soft launch

Company Profile

AppsFlyer

Service Provider
www.pocketgamer.biz/company/8762/appsflyer/
Company Profile Company Coverage
Last Updated: Nov 14th, 2019
  • Website
    http://www.appsflyer.com/
  • Twitter
    https://twitter.com/appsflyer
  • Facebook
    https://www.facebook.com/AppsFlyer

About

Description

obile Apps Installation Referral & Conversion Tracking Service

Company Coverage

pgbiz PGC Digital: IDFA effect on UA performance News Sep 27th, 2021

PGC Digital: IDFA effect on UA performance

pgbiz Tamar Polak on the shift from user-level to aggregated data Profile Sep 21st, 2021

Tamar Polak on the shift from user-level to aggregated data

pgbiz Disruption accelerates three shifts for gaming businesses Comment & Opinion Jul 29th, 2021

Disruption accelerates three shifts for gaming businesses

pgbiz Introducing the winners of the Pocket Gamer Mobile Games Awards 2021 News Jul 21st, 2021

Introducing the winners of the Pocket Gamer Mobile Games Awards 2021

pgbiz AppsFlyer receives late backing from Salesforce Ventures in Series D funding round News Nov 25th, 2020

AppsFlyer receives late backing from Salesforce Ventures in Series D funding round

pgbiz The demand for mobile games rose by 45 per cent this year News Nov 12th, 2020

The demand for mobile games rose by 45 per cent this year

pgbiz AppsFlyer welcomes Adam Smart as its new director of product for gaming Job News Oct 22nd, 2020

AppsFlyer welcomes Adam Smart as its new director of product for gaming

pgbiz Facebook takes the top spot for mobile advertising News Oct 14th, 2020

Facebook takes the top spot for mobile advertising

pgbiz Report: Non-gaming apps are at higher risk of install fraud News Jul 29th, 2020

Report: Non-gaming apps are at higher risk of install fraud

pgbiz AppsFlyer head of gaming Brian Murphy on getting into the games industry Profile Jun 9th, 2020

AppsFlyer head of gaming Brian Murphy on getting into the games industry

pgbiz PGC Digital: The state of the mobile games industry in 2020 News Jun 8th, 2020

PGC Digital: The state of the mobile games industry in 2020

pgbiz AppsFlyer forms a new partnership with Facebook Audience Network for UA data News Jun 2nd, 2020

AppsFlyer forms a new partnership with Facebook Audience Network for UA data

pgbiz AppsFlyer: Mobile game revenue has risen 35% since February News Apr 29th, 2020

AppsFlyer: Mobile game revenue has risen 35% since February

pgbiz AppsFlyer: Google becomes number one for mobile app advertising News Mar 31st, 2020

AppsFlyer: Google becomes number one for mobile app advertising

pgbiz AppsFlyer: Mobile game marketers will spend $48.5 billion on user acquisition by 2022 News Mar 23rd, 2020

AppsFlyer: Mobile game marketers will spend $48.5 billion on user acquisition by 2022

1 2 3 4
Facebook Icon Twitter Icon YouTube Icon LinkedIn Icon RSS Feed Icon

Get Pocket Gamer Biz in your inbox

Terms of Use and Privacy Policy.

Top Stories

News Features
WePlay Ventures invested in more mobile companies in 2021 than mobile or PC News Jan 14th, 2022

WePlay Ventures invested in more mobile companies in 2021 than mobile or PC

Armor Games implements four-day working week News Jan 14th, 2022

Armor Games implements four-day working week

Speaker Spotlight: Tencent’s Aras Şenyüz on PUBG Mobile’s localization strategy News Jan 14th, 2022

Speaker Spotlight: Tencent’s Aras Şenyüz on PUBG Mobile’s localization strategy

10 reasons why you need to attend PG Connects London News Jan 14th, 2022

10 reasons why you need to attend PG Connects London

Netflix brings three more casual games to iOS and Android News Jan 14th, 2022

Netflix brings three more casual games to iOS and Android

13 Mobile Game of the Week: Turmoil Feature Jan 14th, 2022

Mobile Game of the Week: Turmoil

Update: All 230 Apple Arcade games available now Feature Jan 14th, 2022

Update: All 230 Apple Arcade games available now

Update: 10 biggest video game acquisitions of all time Feature Jan 12th, 2022

Update: 10 biggest video game acquisitions of all time

266 52 top games in soft launch: From Apex Legends Mobile and Everdale to Mighty Doom and Tomb Raider Reloaded Feature Jan 10th, 2022

52 top games in soft launch: From Apex Legends Mobile and Everdale to Mighty Doom and Tomb Raider Reloaded

The challenges of designing nonlinear PvP Feature Dec 31st, 2021

The challenges of designing nonlinear PvP

Events

Our Events Industry Events All
Feb 14th - 15th 2022

Pocket Gamer Connects London 2022 [LIVE!]

London, UK

Feb 14th 2022

The Very Big Indie Pitch (Mobile Edition) at Pocket Gamer Connects London 2022

London, UK

Feb 15th 2022

The Very Big Indie Pitch (PC+Console Edition) at Pocket Gamer Connects London 2022

London, UK

Jan 18th - 20th 2022

PlayUK Russia

Online Event,

Jan 20th - 30th 2022

Global Game Jam

Online Event,

Jan 22nd - 25th 2022

Taipei Game Show 2022

Taipei City, Taiwan, Province Of China

PlayUK Russia Jan 18th
Global Game Jam Jan 20th
Taipei Game Show 2022 Asia Jan 22nd
The 2nd Annual GamesBeat & Facebook Gaming Summit Jan 25th
devcom Pitch it! Winter Edition 2022 Jan 26th
Mobidictum Business Meetup Jan 27th
Hyper Games Conference Feb 3rd
WN Conference Berlin'22 Europe Feb 7th
See our full events listing

Games Industry Jobs

Operations Assistant
UK
Website editor, BeyondGames.biz
UK
Website editor, BlockchainGamer.biz
UK
Search our jobs board Add Job Ad

Popular Stories

266 52 top games in soft launch: From Apex Legends Mobile and Everdale to Mighty Doom and Tomb Raider Reloaded Feature Jan 10th, 2022

52 top games in soft launch: From Apex Legends Mobile and Everdale to Mighty Doom and Tomb Raider Reloaded

Take-Two acquires Zynga at $12.7 billion valuation News Jan 10th, 2022

Take-Two acquires Zynga at $12.7 billion valuation

Update: Apple shuts down Wordle clones on App Store News Jan 14th, 2022

Update: Apple shuts down Wordle clones on App Store

Sulake enables use of NFT avatars in Habbo News Jan 12th, 2022

Sulake enables use of NFT avatars in Habbo

as Krafton sues Garena, Apple, and Google over Free Fire copyright infringement News Jan 13th, 2022

Krafton sues Garena, Apple, and Google over Free Fire copyright infringement

Latest User Comments

1 as 梨 雪

Hot Five: Former Zynga execs launch Dice: Heroes of Whitestone, Tencent raises $3 billion, and Roblox’s Chinese app removed from mainland stores

班农放话将推翻拜登政府 …

1 Ana Rajic

How to balance game monetisation with a player-first mindset

Hybrid model (IAP + IAA) is definitely the way to go for most of free-to-play mobile games today…

6 as Sparsh Skin Clinic

Why Tencent thinks now is the right time to launch Arena of Valor in Russia and MENA

So much has been said and done about this Chronic problem, which was the original pandemic before…

266 Head Lonsi

52 top games in soft launch: From Apex Legends Mobile and Everdale to Mighty Doom and Tomb Raider Reloaded

Yes, you are totally right and I personally experienced it in Summoners War; and will never forget…

1 Bryant Kobe

Amber appoints former Disney and EA exec Roie Chizik as CFO

President Joe Biden seemed determined to return to the negotiating table with Senator Joe Manchin…

Videos

What will be the Winning Monetisation Mix in 2022? | PocketGamer.biz RoundTable

Mastering the Market - Ideation for Your Next Hypercasual Hit

See more videos on YouTube

PGBiz on Facebook

Sign Up

to get Pocket Gamer Biz in your inbox

Your sign up will be strictly used in accordance with our Terms of Use and Privacy Policy.

PGbiz Staff

  • Managing Editor Brian Baglow
  • Contributing Editor Jon Jordan
  • News Editor Aaron Orr
  • Staff Writer Aaron Astle
  •  
  • Recruitment Listings &
  • Business Development Lisa Bisset
  • CEO Chris James

About Us

  • About Us
  • Jobs Board
  • Advertising
  • Terms & Conditions
  • Privacy Policy

Steel Media Network

  • Pocket Gamer
  • PGbiz Middle East
  • Pocket Gamer France
  • AppSpy
  • 148Apps
  • Blockchain Gamer
  • PG Connects
  • PC Games Insider
  • The Virtual Report
  • Influencer Update
Steel Media Logo ©2022 Steel Media Ltd. All Rights Reserved View the mobile site