Financing
AppsFlyer secures $400m credit line from Bank Leumi
The credit line allows AppsFlyer to fund operations without additional equity financing
Company Profile
AppsFlyer
Related People
Adam Smart
Director of Product - Gaming
Paul Wright
European Managing Director
Alexander Grach
Sales Executive - Eastern Europe & Turkey
Ben Jeger
Managing Director, DACH
Tamar Polak
Head of Enterprise CSM - EMEA & Nordics
Oren Kaniel
CEO
Brian Murphy
Head of Gaming
+4 more
Articles featuring AppsFlyer
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India On The Rise
India's mobile games market set to reach $2.4bn by 2029
Combined IAP and IAA revenue is expected to reach $1.5bn in 2026
Hot Five
Hot Five: Pokémon Champions’ $3.5m first week, Kabam to consolidate Los Angeles office, and D2C revenue reportedly reaches $17bn
Our quick-fix roundup of the hottest stories on PocketGamer.biz
Investment News
AppsFlyer secures over $1bn investment from Moloco, Google, Meta and Unity
Firm stresses neutrality and independence as major tech and ad firms become backers
Hot Five
Hot Five: Google cuts mobile games fee, AppsFlyer halts $1.9bn sale talks, and Hay Day Match unveiled
Our quick-fix roundup of the hottest stories on PocketGamer.biz
Buyout Concerns
AppsFlyer halts $1.9bn sale talks after private equity bidders seek revised terms
Talks with Apollo and Fortissimo Capital broke down as market pressure weighed on software company valuations
Pgc London
AppsFlyer talks buyer signals, player targeting and staying legally compliant
At PGC London, AppsFlyer SVP and GM, data collaboration platform Edik Mitelman spoke with global director of product Adam Smart about recent tech advancements and retargeting capabilities
Milestone
AppsFlyer surpasses $500m in ARR as firm reportedly nears sale
The milestone comes amid reports of a potential $2bn acquisition
Applovin Accelerates
Apple and Google continue to lead in mobile game ads, but AppLovin wins over select genres
The AppsFlyer Performance Index - 2025 Edition highlights "sharper competition" and "maturing ecosystems"
Platform Products
AppsFlyer launches eight new products including agentic AI suite
A new anti-fraud attribution model can apply AI behavioural analysis in real time
Company Buyout
AppsFlyer reportedly nearing a $3bn buyout
Four investment funds have entered the final bidding stage
Dtc Revolution
FunPlus "forced to chase DTC” after IDFA deprecation
4X strategy specialist opted in to Apple's alternative business terms in the EU
Hot Five
Hot Five: Konami's games division grows 14%, Fortnite to return to iOS in Australia, and AppsFlyer reportedly in acquisition talks worth up to $4bn
Our quick-fix roundup of the hottest stories on PocketGamer.biz
Big Deal
Report: AppsFlyer to be acquired in deal worth up to $4bn
Talks said to be in an advanced stage
New Partnerships
Appcharge partners with AppsFlyer to bridge mobile and web store analytics
The strategic partnership aims to fill a gap in measuring lifetime value (LTV) and campaign optimisation
Game Optimisation
Hypercasual games see 78% boost from story-driven ads despite low spend
New AppsFlyer report finds that top 2 percent of ad creatives in games still drive 53 percent of total spend
New Partnerships
Xsolla partners with AppsFlyer for improved web shop analytics and ad tracking
Deal aims to provide improved ad tracking for web shop purchases
Layoffs
AppsFlyer lays off 100 employees in restructuring move
AppsFlyer cites realigning investments, accelerating value creation and focusing on high-impact initiatives as part of its reasons for the cuts
World Number One
Gamelight recognised as #1 rewarded source in latest AppsFlyer Performance Index
AI-powered UA specialist Gamelight has been named the number one rewarded source - globally - in the latest AppsFlyer Performance Index
New Partnerships
AppsFlyer partners with Unity to launch privacy Sandbox on Android Solution for marketers
The platform introduces tools that enable personalised advertising without relying on user or device IDs
Market Report
U.S. tops global marketing spend in mobile, parting with $6.6bn on iOS and $5.5bn on Android
Meanwhile the top European markets for marketing spend are the U.K., Germany, and France
Public Potential
AppsFlyer is considering a $300 million IPO by "early" 2025
AppsFlyer is believed to be working with Goldman, JPMorgan and BofA to make a public offering possible
Mobile App Trends
Ramadan sparks rise in Middle East mobile app downloads and purchases
Financial apps saw a 39% increase in conversions, food delivery apps experienced a 169% spike in NOIs, while eCommerce apps showed a solid 27% growth
Q&a
Speaker Spotlight: AppsFlyer's Adam Smart on ad creatives and market saturation
"We'll navigate the added complexity of fostering cross-departmental cooperation to enhance and evolve creative strategies"
Christmas Shopping
AppsFlyer closes the year with second acquisition in less than a month
The company plans to harness the full capabilities of AI to optimise its growth and monetisation strategies
Mobile Media
Ad networks down in 2023, with only four of the top 20 players showing an increase
Apple Search Ads and Google lead on respective platforms, with only Meta ads making the top five on each
Acquisition
AppsFlyer acquires data analytics company devtodev
The move bolsters AppsFlyer’s offering of analytical tools
Pgc Helsinki
Speaker Spotlight: Adam Smart shares his extensive marketing experience
Pocket Gamer Connects Helsinki takes place on September 12 - 13. We catch up with some of the stars from the mobile industry who'll be taking part
Pgc Helsinki
AppsFlyer's Adam Smart talks AI, advertising solutions and why he'll be at PGC Helsinki 2023
The director of product for gaming at AppsFlyer give us his take on the state of play and reveals his hot topics for PGC Helsinki 2023
Partnership
Xsolla partners with AppsFlyer to streamline cross-platform data-driven insights
The companies are combining forces in order to better serve their clients
Subscription Success
Mobile games using a subscription model almost triple in a year
Liftoff and Appsflyer report that mobile games represent almost 30% of subscription-based apps
Appsflyer Report
War in Ukraine, Covid, and ATT: Analysing the downturn in the market
AppsFlyer delves into the state of mobile’s unprecedented decline in past years
Appsflyer Report
Global app install ad spend projected to hit $94.9 billion in 2025
The total represents a rise of 20% from the current figure
Report
Indian mobile gaming market report predicts rise to $8.6bn in value
The report was produced in collaboration with AppTweak and Appsflyer
Interview
AppsFlyer’s Adam Smart on why cross-platform is the future
AppsFlyer has launched a new multi-platform measurement solution, perfectly timed to catch the new wave of cross-platform content
Expansion
AppsFlyer keeps pace with cross-platform marketing and measurement tools
Game makers can get the stats they need and feel the benefit across multiple platforms
New Ways To Win
Privacy and community: The two-pronged approach to gaming success
AppsFlyer's director of product, Adam Smart takes on Apple and Google’s data privacy changes
Mobile App Fraud
Consumers were exposed to $5.4 billion in app fraud during 2022
Games saw six times fewer levels of fraud compared to other apps
Appsflyer Report
RPG ad spend surged in 2022 amid massive rise across platforms
The genre saw a 177% increase on iOS and 101% on Android in the USA
Appsflyer Report
India saw a 32% rise in hypercasual installs in 2022
Google’s ban on interstitial ads caused ripples in the market, while India surged ahead
Reports
UK attracts $545m in ad spend in 2022 and role-playing games top for growth
A new report suggests that 2023 will see increased scrutiny of marketing strategies
Installs & Uninstalls
Why are people uninstalling games ahead of other apps?
Games are seeing the largest portion of uninstalls in any category of app, so why is this happening?
Speaker Spotlight
Speaker Spotlight: Adam Smart talks supply side ads
Meet the industry pioneers and business leaders who are speaking at Pocket Gamer Connects London on January 23rd and 24th 2023.
Grow Your Game
Ready to scale your game? Learn from top experts at Pocket Gamer Connects London
It’s time to take your game to the next level - get the top strategies to accelerate your growth
User Retention
Tightening privacy regulations have caused day 30 retention rates to plummet 10.3% in Q3 2022.
AppsFlyer examines how to improve retention in a new report
Comment And Opinion
AppsFlyer on how to maintain transparency whilst optimising user acquisition
We spoke to AppsFlyer managing director Daniel Junowicz at PGC Helsinki
Profile
Adam Smart of AppsFlyer chats to us ahead of his talk at PG Connects
"The games industry exists to generate revenue but that shouldn't be the only focus"
Ua Update
Optimise your user acquisition experience with the UA Update track at Pocket Gamer Connects Helsinki
Discover practical advice to navigate legislation and app stores to optimise your user acquisition
Spending On Subscriptions
Liftoff and AppsFlyer report considers untapped potential in subscription-model mobile games
11% of subscription-model apps are games
Att Analysis
One year on, less than half of mobile players opt-in for ATT
Hypercasual found to have the highest initial opt-in rate