Home   >   News

Optimise your user acquisition experience with the UA Update track at Pocket Gamer Connects Helsinki

Discover practical advice to navigate legislation and app stores to optimise your user acquisition
Optimise your user acquisition experience with the UA Update track at Pocket Gamer Connects Helsinki
Stay Informed
Get Industry News In Your Inbox…
Sign Up Today

Having a good user acquisition strategy is paramount in generating new installs and attracting new users. Get the inside scoop on how you can optimise your user acquisition strategy at Pocket Gamer Connects Helsinki on September 27th to 28th.

The Pocket Gamer Connects conference series prides itself on delivering world class content that caters to everyone’s needs. And that does not change with our next event taking place in Helsinki. We are currently curating an incredible conference lineup with over 200 speakers delivering expert insight on 21 content tracks.

As we get closer to the event, we will be doing daily spotlights on each track and what you can expect, with today’s rundown being UA Update. Our speakers will share their advice on how to navigate legislation and app stores to improve your user acquisition.

A special thank you to Pangle who are making this all possible! Pangle is the ad network of TikTok for Business, enabling global app developers to grow their apps and maximise earnings through exclusive ad demand from TikTok for Business. Pangle offers a growing network of mobile apps in 36 emerging markets, with proven success in Asia, Middle East, and Latin America.

UA Update: September 27th

9:40 - Starting off the track is a roundtable on looking at why your campaign might not be working while aiming to take your UA operations to the next level. Matej Lančarič, two & a half gamers’ Felix Braberg and Traplight’s Jakub Remiar take the hot seat here.

10:00 - Up next is a solo session with Goodgame Studios Alexey Gusev on how to understand marketing monetisation data.

10:20 - Following Gusev is MyGamez Mikael Leinonen exploring user acquisition in the Chinese android market.

10:40 - Rovio’s Claire Rozain joins us for a superstar session on diversifying game creative at scale.

11:00 - Learn how to harness the power of CTV in your UA strategy with Vibe’s Arthur Querou.

11:20 - What is the impact of player sentiment on game retention? Find out with Wooga’s Galina Fedulova.

11:40 - Rounding off the track is Miniclip’s Gabi Castellan, AppsFlyer’s Adam Smart and Bango’s Brett Orlanski sharing their top tips and methods to rebuild your date in a post-IDFA world.

Book your ticket to Helsinki now

Our Helsinki show is coming up sooner than you think, and if you’re looking to have a front seat at these sessions and connect with our incredible speakers, the time to take advantage of our unmissable Mid-term offer is now.

Enjoy up to £150 off your ticket when you head over to our website and buy your ticket today! This offer is only available for a limited time, so don’t wait up.