Covid-19 Impact
AppsFlyer: Mobile game revenue has risen 35% since February
Casual and social games have seen an identical jump
Company Profile
AppsFlyer
Related People
Brian Murphy
Head of Gaming
Oren Kaniel
CEO
Alexander Grach
Sales Executive - Eastern Europe & Turkey
Tamar Polak
Head of Enterprise CSM - EMEA & Nordics
Adam Smart
Director of Product - Gaming
Paul Wright
European Managing Director
Ben Jeger
Managing Director, DACH
+4 more
Articles featuring AppsFlyer
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44 Per Cent Growth
AppsFlyer: Google becomes number one for mobile app advertising
Facebook dominates retargeting
Mobile Ua Spend
AppsFlyer: Mobile game marketers will spend $48.5 billion on user acquisition by 2022
More than double the current number
Flying Higher
AppsFlyer raises $210 million in Series D funding round
It's been three years since the last investment round
Churning
Mobile games uninstalled 34% more than apps
So says the latest AppsFlyer report
Speaker Spotlight
Speaker Spotlight: AppsFlyer's Paul Wright
Pocket Gamer Connects London 2019 will take place on January 21st to 22nd
Marketing
AppsFlyer claims the app ad market will hit $64 billion by 2020
Ads market is set to grow 34 per cent annually on average between 2017 and 2020
Report
Report: There's been an 80 per cent rise in Western game installs in East Asia
Research from Appsflyer shows a market dominated by midcore and strategy games
Going Up
Marketing analytics firm AppsFlyer soars past $100 million in annual recurring revenue
Mobile attribution and analytics company is reporting 100 per cent growth every 12 months
Report
Facebook dominates AppsFlyer Performance Index rankings, but Google is catching up
Apple Search Ads establishes itself as a mainstream player
Uninstall Rates
Three out of 10 apps uninstalled after 30 days
But games one of the least likely to be deleted, according to Appsflyer report
State Of Mobile Fraud
Mobile app fraud reached up to $800 million in Q1 2018
New AppsFlyer report claims $103 million of games earnings exposed during quarter
Performance Index H2 2017
Apple's Search Ads fall in rank in latest AppsFlyer Performance Index due to higher costs and lower ROI
Facebook and Google still on top
The State Of It
Non-organic mobile game installs have grown 3.4% since Q3 2016
AppsFlyer digs deep in its State of Gaming App Marketing report
Best Ad Platforms
App Store Search ads rank high in latest AppsFlyer Performance Index for H1 2017
But Facebook and Google continue to dominate
Marketing On The Go
AppsFlyer launches mobile marketing app for advertisers on the go
Check your KPIs while you're on the train or out for a coffee
Strategy And Insight
Mobile strategy games on Android have a D30 retention rate of 3% and generate an ARPU of $2.23
AppsFlyer digs deep into the state of strategy titles on mobile
Video Ads Rule
93% of all mobile gaming ad spend went on video ads in Q4 2016
AppLovin and AppsFlyer work together for the data
Appsflyer Performance Index
Facebook remains the top driver of game installs on Android and iOS
AppsFlyer digs into the best advertisers of H2 2016
State Of App Engagement
Only 5% of mobile app users remain active after 30 days
AppsFlyer looks at the state of app engagement
Flying High
AppsFlyer raises $56 million for better mobile marketing data and AI-driven insights
global marketing spend to breach $1 trillion in 2017
Older Is Better
Older iPhones outperformed latest iPhone 7 across the world during Christmas 2016
Samsung dominates Android sales
Ad Revenue Attribution
AppsFlyer launches Ad Revenue Attribution service to track all revenue sources in one place
See how much ad revenue you're actually making
App Uninstall Rates
Android users are more likely to uninstall apps than iOS users
AppsFlyer sets the cat among the pigeons
Search No Farther
Advertisers have doubled spends on App Store Search Ads since they launched
Acquiring engaged users to boot
'tis The Season
Halloween and Thanksgiving are just as important for mobile game marketers as Christmas
So says AppsFlyer
Fraud Or Flight
Apps marketers will lose up to $100 million from fraud in 2016
AppsFlyer introduces DeviceRank to combat it
Appsflyer In China
AppsFlyer partners with Tencent to bring tracking service to Tencent Social Ads
Track ad performance across WeChat and QQ
Appsflyer Insights
Facebook is the most powerful tool for acquiring quality users, says AppsFlyer
Releases latest AppsFlyer Performance Index
$0.82 Difference
India's paying mobile consumers spend almost as much on IAPs as global average
Smaller, more frequent purchases
Slicing The Numbers
Average paying gamer spends $9.39 a month on IAP
So says AppsFlyer
Hello And Guten Tag
AppsFlyer establishes two new offices in London and Berlin, now hiring
Two new European offices for the Israel-based marketing firm
In-game Events
AppsFlyer's Alexander Grach on the in-game events you need to be measuring
Making the most of your data
Next Platform
AppsFlyer extends to support UA on Instagram
Selfie that
Ad Rank
AppsFlyer crowns AppLovin as best iOS ad network based on 1-, 7- and 30-day retention
Facebook still rules for reach, however
Flying High
After B funding round, AppsFlyer is $20 million stronger
San Francisco firm take funding total to $28 million
AppsFlyer raises $7.1 million to expand mobile app tracking tech
Going faster, more global
Facebook is best channel for driving app discovery at volume, reckons AppsFlyer
And it's got a graph to prove it