Part of the SM Business Network:

  • TheVirtualReport.biz
  • PCGamesInsider.biz
  • BlockchainGamer.biz

The Best Industry Events    ▼▲

  • PGC Jordan 2022
  • PGC Leaders Summit Riyadh
  • PGC London 2023
Pocket Gamer.biz Logo
Login
  • Email
  • Password

Forgot password?

Login with Facebook Sign in with Twitter

Password Reset

To reset your pass, please enter your email below and submit. Your new password will then be emailed to you.

You can change this pass at any time on the "edit profile" link when logged in.

  • Email

Got your password?

Register
International Asia Women In Games Countdown to PGC London
Pocket Gamer.biz Logo
Features Articles & Opinion
Latest Popular
Regulars Features Comment & Opinion Everything else
Week in Views - What caught our editorial eyes in the last seven days Week that was Feb 3rd, 2023

Week in Views - What caught our editorial eyes in the last seven days

  • Tomb Raider
  • Battlefield Mobile
  • Apex Legends Mobile
Week in Views - What caught our editorial eyes in the last seven days Regulars Jan 6th, 2023

Week in Views - What caught our editorial eyes in the last seven days

  • Monetisation
  • Legal
  • Week That Was
  • Predictions
  • 2023
  • poncle
  • vampire survivors
Mobile Mavens: The 2022 Wrap! Mobile Mavens Dec 28th, 2022

Mobile Mavens: The 2022 Wrap!

Week in Views - What caught our editorial eyes in the last seven days News Dec 2nd, 2022

Week in Views - What caught our editorial eyes in the last seven days

  • Legal
  • Copyright
  • weekly digest
  • week in views
Week in Views - What caught our editorial eyes in the last seven days Feature Nov 4th, 2022

Week in Views - What caught our editorial eyes in the last seven days

  • Japan
  • Hypercasual
  • interstitial ads
  • Web3
  • Intrinsic ads
  • weekly digest
as Hot Five: September 12th. The five stories you need to know before you start your working week Hot Five Sep 12th, 2022

Hot Five: September 12th. The five stories you need to know before you start your working week

  • Hot Five
Hall of Fame: Jani Karlsson and pioneering the earliest days of the mobile games industry Hall of Fame Jun 14th, 2022

Hall of Fame: Jani Karlsson and pioneering the earliest days of the mobile games industry

  • Hall of Fame
  • N-Gage
Subscription services are growing fast, but unlikely to become the dominant form of monetisation Comment & Opinion Jun 7th, 2022

Subscription services are growing fast, but unlikely to become the dominant form of monetisation

  • Monetisation
  • Subscription
  • Netflix
  • Xbox Game Pass
  • Insight
What is driving the insatiable demand for mergers and acquisitions? Data & Research May 6th, 2022

What is driving the insatiable demand for mergers and acquisitions?

  • Acquisition
  • Merger
  • Blockchain
  • NFT
  • Insight
Top 10 games industry jobs to apply for this week Job News Mar 24th, 2022

Top 10 games industry jobs to apply for this week

  • Europe
  • Jobs in Games
  • Jobs Weekly
  • USA
  • United Kingdom
How Rocket League Sideswipe hit the back of the net Interview Dec 21st, 2021

How Rocket League Sideswipe hit the back of the net

  • Making Of
  • Interview
  • Rocket League Sideswipe
How does Hot Wheels Unlimited monetise? The IAP Inspector Oct 26th, 2020

How does Hot Wheels Unlimited monetise?

  • Monetisation
  • IAP Inspector
  • Hot Wheels
as Pokemon Day: How are The Pokemon Company's recent mobile releases performing? The Charticle Feb 27th, 2020

Pokemon Day: How are The Pokemon Company's recent mobile releases performing?

  • Charticle
  • Pokémon GO
  • Pokemon
  • Pokemon Masters
  • Pokemon Home
2017 - the year not much happened in mobile games, says Verto Chart of the Week Oct 31st, 2017

2017 - the year not much happened in mobile games, says Verto

  • Data
  • Chart of the Week
  • Trends
The internet reacts to the Nintendo Switch reveal After Hours Oct 22nd, 2016

The internet reacts to the Nintendo Switch reveal

  • Nintendo Switch
The Promiscuous Gamer enters a Marvel Avengers Alliance (2) and meets his Dream Girlfriend Promiscuous Gamer Apr 8th, 2016

The Promiscuous Gamer enters a Marvel Avengers Alliance (2) and meets his Dream Girlfriend

  • Promiscuous Gamer
Why we need more games without Nolan North's voice in them Stateside Aug 14th, 2015

Why we need more games without Nolan North's voice in them

  • Stateside
  • Going Global
  • Diversity
Why it's significant Kabam has gifted all The Hunger Games' players $0.14 Monetizer Jan 30th, 2015

Why it's significant Kabam has gifted all The Hunger Games' players $0.14

  • F2P
  • Monetisation
  • Monetizer
  • Reciprocity
  • Retention
Not immune but Finland has given GamerGate the cold shoulder The Finnsider Nov 14th, 2014

Not immune but Finland has given GamerGate the cold shoulder

  • Equality
  • Finland
  • Finnsider
  • GamerGate
Week in Views - What caught our editorial eyes in the last seven days Week that was Feb 3rd, 2023

Week in Views - What caught our editorial eyes in the last seven days

  • Tomb Raider
  • Battlefield Mobile
  • Apex Legends Mobile
PG.biz week that was: Gamevil likes Amazon Appstore, Honeycomb will be open, AGON stops, Zipline starts, HTC profits, Xoom hasn't, 4th & Battery rejected, and Apple gets game PR Week that was Apr 9th, 2011

PG.biz week that was: Gamevil likes Amazon Appstore, Honeycomb will be open, AGON stops, Zipline starts, HTC profits, Xoom hasn't, 4th & Battery rejected, and Apple gets game PR

Mobile Mavens: The 2022 Wrap! Mobile Mavens Dec 28th, 2022

Mobile Mavens: The 2022 Wrap!

Week in Views - What caught our editorial eyes in the last seven days Week that was Jan 27th, 2023

Week in Views - What caught our editorial eyes in the last seven days

  • Analytics
  • PGC London 2023
  • Analysis
  • sustainability
How does Coin Master monetise? The IAP Inspector Feb 7th, 2018

How does Coin Master monetise?

  • Monetisation
  • Social Casino
  • IAP Inspector
  • Monetisation Design
Week in Views - What caught our editorial eyes in the last seven days News Dec 2nd, 2022

Week in Views - What caught our editorial eyes in the last seven days

  • Legal
  • Copyright
  • weekly digest
  • week in views
Week in Views - What caught our editorial eyes in the last seven days Regulars Jan 6th, 2023

Week in Views - What caught our editorial eyes in the last seven days

  • Monetisation
  • Legal
  • Week That Was
  • Predictions
  • 2023
  • poncle
  • vampire survivors
Hall of Fame: Jani Karlsson and pioneering the earliest days of the mobile games industry Hall of Fame Jun 14th, 2022

Hall of Fame: Jani Karlsson and pioneering the earliest days of the mobile games industry

  • Hall of Fame
  • N-Gage
The latest and most interesting mobile games in soft launch. [UPDATE] SOFT LAUNCH Feb 6th, 2023

The latest and most interesting mobile games in soft launch. [UPDATE]

  • Soft Launch
Top 10 highest-grossing mobile games of all time REIGNING REVENUE RAISERS Feb 6th, 2023

Top 10 highest-grossing mobile games of all time

  • Clash of Clans
  • Revenue
  • Pokémon GO
  • Honor of Kings
  • PUBG Mobile
  • Top 10
Stumble Guys Vs Fall Guys - Why speed is essential in capitalising on mobile PORTING Feb 3rd, 2023

Stumble Guys Vs Fall Guys - Why speed is essential in capitalising on mobile

  • Publishing
  • Speed
  • Clone
  • Developing
The State of Mobile 2023 revealed DATA & RESEARCH Feb 3rd, 2023

The State of Mobile 2023 revealed

  • Data
  • Consumer Spending
  • Analysis
  • Market Analysis
Mobile Game of the Week: Valiant Hearts: Coming Home WHAT WE'RE PLAYING Feb 3rd, 2023

Mobile Game of the Week: Valiant Hearts: Coming Home

  • Game of the Week
  • Mobile Game of the Week
  • What We're Playing
Woke or broke? When should developers break from controversial creators? OPINION Feb 1st, 2023

Woke or broke? When should developers break from controversial creators?

  • Opinion
  • Boycott
  • Harry Potter
  • LGBT
as The complete list of Netflix Games [UPDATE] A GLIMPSE OF GROWTH Feb 1st, 2023

The complete list of Netflix Games [UPDATE]

  • Netflix
The mobile games that have made more than $1 billion in lifetime sales UNICORN CLUB Jan 31st, 2023

The mobile games that have made more than $1 billion in lifetime sales

  • Revenue
  • Billions
More
The latest and most interesting mobile games in soft launch. [UPDATE] SOFT LAUNCH Feb 6th, 2023

The latest and most interesting mobile games in soft launch. [UPDATE]

  • Soft Launch
Woke or broke? When should developers break from controversial creators? OPINION Feb 1st, 2023

Woke or broke? When should developers break from controversial creators?

  • Opinion
  • Boycott
  • Harry Potter
  • LGBT
Stumble Guys Vs Fall Guys - Why speed is essential in capitalising on mobile PORTING Feb 3rd, 2023

Stumble Guys Vs Fall Guys - Why speed is essential in capitalising on mobile

  • Publishing
  • Speed
  • Clone
  • Developing
The State of Mobile 2023 revealed DATA & RESEARCH Feb 3rd, 2023

The State of Mobile 2023 revealed

  • Data
  • Consumer Spending
  • Analysis
  • Market Analysis
The mobile games that have made more than $1 billion in lifetime sales UNICORN CLUB Jan 31st, 2023

The mobile games that have made more than $1 billion in lifetime sales

  • Revenue
  • Billions
Mobile Game of the Week: Valiant Hearts: Coming Home WHAT WE'RE PLAYING Feb 3rd, 2023

Mobile Game of the Week: Valiant Hearts: Coming Home

  • Game of the Week
  • Mobile Game of the Week
  • What We're Playing
How inclusivity and diversity can lead to a positive future DIVERSITY IN GAMING Jan 30th, 2023

How inclusivity and diversity can lead to a positive future

  • Diversity
  • Inclusivity
as The complete list of Netflix Games [UPDATE] A GLIMPSE OF GROWTH Feb 1st, 2023

The complete list of Netflix Games [UPDATE]

  • Netflix
More
We sit down with Samson Gabriels to talk making maths fun with SumPop Online INDIE VIEW Feb 6th, 2023

We sit down with Samson Gabriels to talk making maths fun with SumPop Online

  • Indies
  • Big Indie Pitch
  • Digital
Stumble Guys Vs Fall Guys - Why speed is essential in capitalising on mobile PORTING Feb 3rd, 2023

Stumble Guys Vs Fall Guys - Why speed is essential in capitalising on mobile

  • Publishing
  • Speed
  • Clone
  • Developing
Janneke Van Swetselaar from Ultra on bridging the gap and working in gaming PROFILE Feb 3rd, 2023

Janneke Van Swetselaar from Ultra on bridging the gap and working in gaming

  • Women in Games
  • Web3
  • Web2
  • Log-in
Apex Legends Mobile Vs Everdale – the right & wrong way to sunset a game SUNSETS Feb 1st, 2023

Apex Legends Mobile Vs Everdale – the right & wrong way to sunset a game

  • FPS
  • Sunsetting
  • Battle Royale
  • Cancellations
Woke or broke? When should developers break from controversial creators? OPINION Feb 1st, 2023

Woke or broke? When should developers break from controversial creators?

  • Opinion
  • Boycott
  • Harry Potter
  • LGBT
Devolver Tumble Time’s Monetisation - Genius or Devious? COMMENT & OPINION Jan 31st, 2023

Devolver Tumble Time’s Monetisation - Genius or Devious?

  • Monetisation
  • Puzzle
  • Match3
  • Physics-based
Nour Khrais on MENA: "This is an opportunity for small developers to reach a huge audience.” Pocket Gamer Connects 2023 Jan 27th, 2023

Nour Khrais on MENA: "This is an opportunity for small developers to reach a huge audience.”

  • Growth
  • MENA
  • Arabic
  • Pocket Gamer Connects
  • PGC London 2023
Mobile game Fire Emblem Heroes required to unlock items in Switch 'sister' title Engage CROSS-PLATFORM PROMO Jan 25th, 2023

Mobile game Fire Emblem Heroes required to unlock items in Switch 'sister' title Engage

  • Cross promotion
  • Fire Emblem
  • Nintendo Switch
  • Fire Emblem Heroes
  • In-game promotional events
  • Fire Emblem Engage
More
Mob Control: hybridising a hypercasual hit CROWD CONTROL Oct 13th, 2022

Mob Control: hybridising a hypercasual hit

  • Sponsored
  • Hypercasual
  • case study
  • Hybrid Casual
Woke or broke? When should developers break from controversial creators? OPINION Feb 1st, 2023

Woke or broke? When should developers break from controversial creators?

  • Opinion
  • Boycott
  • Harry Potter
  • LGBT
Stumble Guys Vs Fall Guys - Why speed is essential in capitalising on mobile PORTING Feb 3rd, 2023

Stumble Guys Vs Fall Guys - Why speed is essential in capitalising on mobile

  • Publishing
  • Speed
  • Clone
  • Developing
Janneke Van Swetselaar from Ultra on bridging the gap and working in gaming PROFILE Feb 3rd, 2023

Janneke Van Swetselaar from Ultra on bridging the gap and working in gaming

  • Women in Games
  • Web3
  • Web2
  • Log-in
Apex Legends Mobile Vs Everdale – the right & wrong way to sunset a game SUNSETS Feb 1st, 2023

Apex Legends Mobile Vs Everdale – the right & wrong way to sunset a game

  • FPS
  • Sunsetting
  • Battle Royale
  • Cancellations
Mobile Games Industry Trends 2023: Revenue models TRENDS 2023 Jan 25th, 2023

Mobile Games Industry Trends 2023: Revenue models

  • Monetisation
  • App Store
  • Revenue
  • Xbox Game Pass
  • CMA
  • Subscriptions
Devolver Tumble Time’s Monetisation - Genius or Devious? COMMENT & OPINION Jan 31st, 2023

Devolver Tumble Time’s Monetisation - Genius or Devious?

  • Monetisation
  • Puzzle
  • Match3
  • Physics-based
Nour Khrais on MENA: "This is an opportunity for small developers to reach a huge audience.” Pocket Gamer Connects 2023 Jan 27th, 2023

Nour Khrais on MENA: "This is an opportunity for small developers to reach a huge audience.”

  • Growth
  • MENA
  • Arabic
  • Pocket Gamer Connects
  • PGC London 2023
More

Regulars

  • Chart of the Week
  • App Store Metrics
  • Hall of Fame
  • Company Directory
  • Hot Five
  • Deals
  • Mobile Mavens
  • Jobs
  • Monetizer
  •  
  • Stateside
  •  
  • The Charticle
  •  
  • The IAP Inspector
  •  
  • Week That Was

About Us

  • About Us
  • Advertising
  • Terms & Conditions
  • Privacy Policy

Follow Us

  • Sign up to PGBN
  • RSS
  • Facebook
  • Twitter
  • Google+
  • LinkedIn
News Hot topics
Latest Popular
Rogue Games partners with Netflix to release Dust & Neon and Highwater RELEASES Feb 6th, 2023

Rogue Games partners with Netflix to release Dust & Neon and Highwater

  • Multiplatform
  • Netflix Games
  • Indie
  • Publisher
Activision Blizzard fined $35 million by US Securities and Exchange Commission ACTIVISION BLIZZARD FINE Feb 6th, 2023

Activision Blizzard fined $35 million by US Securities and Exchange Commission

  • Misconduct
  • Fine
UK Competitions & Markets Authority rumoured to block Activision Blizzard acquisition AQUIBLIZZ Feb 6th, 2023

UK Competitions & Markets Authority rumoured to block Activision Blizzard acquisition

  • Acquisition
  • Regulation
  • Monopoly
  • Aquiblizz
  • Anti-trust
EU issues Microsoft with antitrust warning ACQUIVISION BLIZZARD Feb 6th, 2023

EU issues Microsoft with antitrust warning

  • Acquisition
  • Activision Blizzard Acquisition
Chinese internet firms report their first ever combined revenue decline TROUBLE IN CHINA Feb 6th, 2023

Chinese internet firms report their first ever combined revenue decline

  • China
  • Market
  • Revenue
  • Decline
as NetEase opens new Western studio Spliced Inc NEW STUDIO Feb 6th, 2023

NetEase opens new Western studio Spliced Inc

  • New Studio
  • Studio Opening
Rovio are officially in talks with Playtika, and others, for a potential sale SALES Feb 6th, 2023

Rovio are officially in talks with Playtika, and others, for a potential sale

  • Shares
  • Sale
  • Talks
  • Discussions
Storytelling studio Brunette Games celebrates seventh anniversary ANNIVERSARIES Feb 3rd, 2023

Storytelling studio Brunette Games celebrates seventh anniversary

  • Narrative
  • Anniversary
  • Storytelling
  • Scripting
  • Voice-over
More
Voodoo’s Alex Shea: “Hypercasual is dead” POCKET GAMER CONNECTS Jan 30th, 2023

Voodoo’s Alex Shea: “Hypercasual is dead”

  • Publishing
  • Midcore
  • Casual
  • Hypercasual
  • Pocket Gamer Connects
  • PC London 2023
MENA-3 games market to grow 56% by 2026 NIKO PARTNERS FORECAST Feb 3rd, 2023

MENA-3 games market to grow 56% by 2026

  • Revenue
  • MENA
  • Esports
  • Saudi Arabia
  • Egypt
  • demographics
  • UAE
Amazon have reportedly purchased Tomb Raider from Embracer Group for $600 million RAIDING THE SMALL SCREEN Jan 31st, 2023

Amazon have reportedly purchased Tomb Raider from Embracer Group for $600 million

  • Acquisition
  • Streaming
  • Tomb Raider
  • Amazon Prime
Cost Per Install for hypercasual games hit an all-time high HYPERCASUAL REPORT Jan 31st, 2023

Cost Per Install for hypercasual games hit an all-time high

  • User Acquisition
  • Downloads
  • CPI
  • Hypercasual
  • Ad Spending
NCSoft West CEO Jeff Anderson leaves amidst layoffs NCSOFT WEST LAYOFFS Feb 3rd, 2023

NCSoft West CEO Jeff Anderson leaves amidst layoffs

  • Layoffs
Supercell reveals crossover game Squad Busters with characters from various IPs CROSSOVER INCOMING Feb 1st, 2023

Supercell reveals crossover game Squad Busters with characters from various IPs

  • Boom Beach
  • Hay Day
  • IP
  • Clash of Clans
  • Brawl Stars
  • Crossover
  • Supercell
Tilting Point lays of 14% of its workforce TILTING POINT LAYOFFS Feb 1st, 2023

Tilting Point lays of 14% of its workforce

  • Layoffs
  • Job news
  • Web3
Revealed: The key metrics for an effective ad creative APPLOVIN DATA Jan 31st, 2023

Revealed: The key metrics for an effective ad creative

  • Advertising
  • Playable Ads
  • Ad creatives
More
Events Networking
All Events Meet PG Industry
Feb 4th - 10th 2023

Yorkshire Games Festival 2023

Bradford ,

Feb 6th - 9th 2023

LEAP Tech Conference 2023

Saudi Arabia

Feb 6th - 13th 2023

Steam Next Fest 2023

Online Event,

Feb 8th - 9th 2023

#G4L Gaming Final Boss 2023

Germany

Feb 8th - 9th 2023

WN Conference Belgrade 2023

Beograd, Serbia And Montenegro

Feb 8th - 9th 2023

Gamesforum Barcelona 2023

Barcelona, Spain

Feb 10th 2023

Guildford Games Festival 2023

Guildford, UK

Feb 10th - 12th 2023

#G4L Celebrate Gaming 2023

Messe, Germany

Mar 22nd 2023

Metaverse Mixer San Francisco

San Francisco, USA

Apr 20th 2023

Pocket Gamer Mobile Games Awards 2023

London , UK

May 16th - 17th 2023

Pocket Gamer Connects Seattle 2023

Seattle, USA

Jul 19th - 20th 2023

Pocket Gamer Connects Toronto 2023

Canada

Feb 4th - 10th 2023

Yorkshire Games Festival 2023

Bradford ,

Feb 6th - 13th 2023

Steam Next Fest 2023

Online Event,

Feb 6th - 9th 2023

LEAP Tech Conference 2023

Saudi Arabia

Feb 8th - 9th 2023

Gamesforum Barcelona 2023

Barcelona, Spain

Feb 8th - 9th 2023

WN Conference Belgrade 2023

Beograd, Serbia And Montenegro

Feb 8th - 9th 2023

#G4L Gaming Final Boss 2023

Germany

Feb 10th 2023

Guildford Games Festival 2023

Guildford, UK

Feb 10th - 12th 2023

#G4L Celebrate Gaming 2023

Messe, Germany

Resources Data, Deals & Research
Knowledge Base Deals Data & Research Top Developers App Store Metrics
Five reasons why it’s more critical than ever to look to in-game advertising MAKE MORE OF MONETISATION Jan 11th, 2023

Five reasons why it’s more critical than ever to look to in-game advertising

  • Monetisation
  • Sponsored
  • In-game Advertising
as How to turn a hypercasual game concept into an IAP-driven Hybridcasual ZOMBIE DEFENCE SUCCESS Dec 22nd, 2022

How to turn a hypercasual game concept into an IAP-driven Hybridcasual

  • Sponsored
  • Hypercasual
  • case study
  • Hybrid Casual
Cheat codes to master the hybridcasual genre MAKE YOUR GAMES GREATER Dec 8th, 2022

Cheat codes to master the hybridcasual genre

  • Development
  • Hybrid Casual
  • Design
Hybridcasual: a winning formula? HYBRID CASUAL HELP Nov 24th, 2022

Hybridcasual: a winning formula?

  • Development
  • Sponsored
  • Hybrid Casual
How to hire a CFO for your mobile games studio SUPERSTAR CFOs Aug 16th, 2022

How to hire a CFO for your mobile games studio

  • Business
  • Hires
  • Finance
How to value a mobile games studio MOBILE PRICE INDEX Aug 9th, 2022

How to value a mobile games studio

  • Funding
  • Sponsored
  • Valuations
  • Finance
What you need to do before monetising your hypercasual game DO THIS FIRST Apr 28th, 2022

What you need to do before monetising your hypercasual game

  • Monetisation
  • Testing
  • A/B Testing
  • Hypercasual
  • In-app ads
Three in-game monetisation myths that need to be left in 2021 MONETISATION MYTHS BUSTED Apr 14th, 2022

Three in-game monetisation myths that need to be left in 2021

  • Sponsored
More
Tennis Clash named the official mobile game of Roland-Garros SPORTS IN GAMES Jan 27th, 2023

Tennis Clash named the official mobile game of Roland-Garros

  • Competition
  • Partnership
  • Esports
  • Sport
House Of Blueberry Raises $6M To Grow Fashion In The Metaverse DRESS UP Jan 24th, 2023

House Of Blueberry Raises $6M To Grow Fashion In The Metaverse

  • Investment
  • Fashion
  • Metaverse
PIXELYNX partners with Vita Motus on new metaverse mobile game ELYNXIR MUSIC METAVERSE Jan 20th, 2023

PIXELYNX partners with Vita Motus on new metaverse mobile game ELYNXIR

  • Partnership
  • Metaverse
Sandsoft invests $3.25 million in The Tiny Digital Factory RACING TO SUCCESS Jan 20th, 2023

Sandsoft invests $3.25 million in The Tiny Digital Factory

  • Investment
  • MENA
African publisher Carry1st reports $27m funding round led by Bitkraft Ventures INVESTMENT Jan 17th, 2023

African publisher Carry1st reports $27m funding round led by Bitkraft Ventures

  • Investment
  • Publishing
  • Africa
  • 2023
QYOU Media acquires 51% of Maxamtech Digital Ventures, sets sights on remaining 49% QYOU ACQUISITION Jan 12th, 2023

QYOU Media acquires 51% of Maxamtech Digital Ventures, sets sights on remaining 49%

  • Acquisition
  • Shares
  • India
  • Shareholder
Saudi Arabia’s PIF increases its stake in Nintendo to 6% RAISING THE STAKES Jan 12th, 2023

Saudi Arabia’s PIF increases its stake in Nintendo to 6%

  • Investment
  • MENA
  • Saudi Arabia
  • PIF
Indian developer Giga Fun Studios raises $2.4 million in funding SUCCESSFUL FUNDING Jan 11th, 2023

Indian developer Giga Fun Studios raises $2.4 million in funding

  • Investment
  • India
  • Seed funding
More
The State of Mobile 2023 revealed DATA & RESEARCH Feb 3rd, 2023

The State of Mobile 2023 revealed

  • Data
  • Consumer Spending
  • Analysis
  • Market Analysis
Google pulls ahead of iOS in strategy downloads, but iOS reigns for revenue SOCIALPETA REPORT Feb 2nd, 2023

Google pulls ahead of iOS in strategy downloads, but iOS reigns for revenue

  • Advertising
  • Downloads
  • Revenue
  • Strategy Genre
  • Report
RPGs saw a 4.76% increase in downloads last year SOCIALPETA REPORT Feb 2nd, 2023

RPGs saw a 4.76% increase in downloads last year

  • Advertising
  • Downloads
  • Revenue
  • RPG
Shares in EA have plummeted more than 10% this week SINKING SHARES Feb 2nd, 2023

Shares in EA have plummeted more than 10% this week

  • Shares
  • Stocks
  • Battlefield Mobile
  • Apex Legends Mobile
  • Cancellations
Revealed: The key metrics for an effective ad creative APPLOVIN DATA Jan 31st, 2023

Revealed: The key metrics for an effective ad creative

  • Advertising
  • Playable Ads
  • Ad creatives
Mobile is the dominant platform for accessing media and IP NEWZOO REPORT Jan 31st, 2023

Mobile is the dominant platform for accessing media and IP

  • Data
  • Report
  • demographics
Cost Per Install for hypercasual games hit an all-time high HYPERCASUAL REPORT Jan 31st, 2023

Cost Per Install for hypercasual games hit an all-time high

  • User Acquisition
  • Downloads
  • CPI
  • Hypercasual
  • Ad Spending
Data.ai reveal the global trends and tips you need for success in 2023 POCKET GAMER CONNECTS Jan 26th, 2023

Data.ai reveal the global trends and tips you need for success in 2023

  • Downloads
  • Revenue
  • PGC
  • PGC London
  • Pocket Gamer Connects
  • PGC 2023
More
Pocket Gamer Connects Advent Calendar: Days 23-24: A final thank you and happy holidays! TIME TO CELEBRATE Dec 23rd, 2022

Pocket Gamer Connects Advent Calendar: Days 23-24: A final thank you and happy holidays!

  • London
  • Pocket Gamer Connects
  • Advent Calendar
  • PGC London 2023
as The Top 30 MENA Game Makers of 2022 BEST OF MENA 2022 Dec 2nd, 2022

The Top 30 MENA Game Makers of 2022

  • MENA
  • Region Focus: MENA
  • Top 30
The Top 50 Mobile Game Makers of 2022 BEST OF 2022 Aug 23rd, 2022

The Top 50 Mobile Game Makers of 2022

  • Top 50
  • Top 50 Mobile Game Makers 2022
The highest-grossing mobile games of the quarter revealed A STRONG QUARTER FOR MID-CORE TITLES Aug 4th, 2022

The highest-grossing mobile games of the quarter revealed

  • Midcore
  • Casual
  • Casino
  • Revenue
  • Market Share
PocketGamer.biz's 22 most anticipated mobile games of 2022 MOST ANTICIPATED 2022 Dec 30th, 2021

PocketGamer.biz's 22 most anticipated mobile games of 2022

  • Star Wars
  • Plants vs Zombies
  • Diablo Immortal
  • Apex Legends
  • Undawn
  • Most Anticipated
PocketGamer.biz’s top five biggest features of 2021 FEATUREFUL Dec 29th, 2021

PocketGamer.biz’s top five biggest features of 2021

  • Star Wars
  • Pokémon GO
  • Clash Royale
  • 2021 in Review
PocketGamer.biz’s top five biggest news stories of 2021 A TIME OF REFLECTION Dec 28th, 2021

PocketGamer.biz’s top five biggest news stories of 2021

  • Plants vs Zombies
  • World of Warcraft
  • Axie Infinity
  • 2021 in Review
The Top 50 Mobile Game Makers of 2021 BEST OF 2021 Sep 6th, 2021

The Top 50 Mobile Game Makers of 2021

  • Top 50
More

Count of active applications in the App Store

Total Active App (currently available for download): 4,831,387

Total Inactive Apps (no longer available for download): 213,765

Total Apps Seen in US App Store: 5,045,152

Number of Active Publishers in the US App Store: 1,406,205

Details

Application Category Distribution

Most Popular Categories

  1. Games (1,017,103 active)
  2. Business (485,916 active)
  3. Education (418,850 active)
  4. Lifestyle (413,626 active)
  5. Utilities (309,883 active)
Details
More App Store Metrics
Top 30
MENA Game
Makers 2022 Meet us in
Seattle on
May 16-17 Top games
currently in
soft launch

Company Profile

AppLovin

Ad Agency
www.pocketgamer.biz/company/13164/applovin/
Company Profile Company Coverage
Last Updated: Aug 24th, 2021
  • Website
    https://www.applovin.com/

About

Description

AppLovin is a mobile app technology platform with team members around the world.

Since launching in 2012, AppLovin has been instrumental in defining many of the world’s most popular mobile apps and game studios. We’ve built an amazing team of talented people who are committed to helping the mobile app industry thrive.

Accolades

The Top 50 Mobile Game Makers of 2022

The Top 50 Mobile Game Makers of 2022

The Top 50 Mobile Game Makers of 2021

The Top 50 Mobile Game Makers of 2021

The Top 50 Mobile Game Makers of 2020

The Top 50 Mobile Game Makers of 2020

Company Coverage

pgbiz Revealed: The key metrics for an effective ad creative News Jan 31st, 2023

Revealed: The key metrics for an effective ad creative

pgbiz Ready to scale your game? Learn from top experts at Pocket Gamer Connects London News Jan 17th, 2023

Ready to scale your game? Learn from top experts at Pocket Gamer Connects London

pgbiz Industry experts pick their 2023 trends Feature Jan 17th, 2023

Industry experts pick their 2023 trends

pgbiz Speaker Spotlight: Rafael Vivas on the potential of implementing digital marketplaces Profile Jan 16th, 2023

Speaker Spotlight: Rafael Vivas on the potential of implementing digital marketplaces

pgbiz Speaker Spotlight: AppLovin's Cyril Caël on 2023's biggest mobile market opportunities Profile Jan 9th, 2023

Speaker Spotlight: AppLovin's Cyril Caël on 2023's biggest mobile market opportunities

pgbiz BIG Stories of 2022 - Unity, ironSource, Applovin' and mobile's biggest merger Feature Jan 1st, 2023

BIG Stories of 2022 - Unity, ironSource, Applovin' and mobile's biggest merger

pgbiz Unity and ironSource finalise the merger, despite early attempts by AppLovin to scupper the deal News Nov 7th, 2022

Unity and ironSource finalise the merger, despite early attempts by AppLovin to scupper the deal

pgbiz Drake Star: Quarter 3 of 2022 saw 81 new mergers and acquisitions totalling billions of dollars Special Report Oct 20th, 2022

Drake Star: Quarter 3 of 2022 saw 81 new mergers and acquisitions totalling billions of dollars

pgbiz 2022 has seen 976 deals, with Microsoft’s acquisition of Activision Blizzard topping the charts Special Report Oct 20th, 2022

2022 has seen 976 deals, with Microsoft’s acquisition of Activision Blizzard topping the charts

pgbiz Tony Deane: "It’s necessary to look holistically in order to determine how a game is performing" Profile Sep 20th, 2022

Tony Deane: "It’s necessary to look holistically in order to determine how a game is performing"

pgbiz 1% of publishers are responsible for 91% of app revenue News Sep 16th, 2022

1% of publishers are responsible for 91% of app revenue

pgbiz AppLovin decides against another Unity acquisition bid News Sep 13th, 2022

AppLovin decides against another Unity acquisition bid

as pgbiz Unity announce date for stockholders vote on ironSource merger News Sep 12th, 2022

Unity announce date for stockholders vote on ironSource merger

pgbiz 74% of consumers use mobile ads to discover new apps News Sep 12th, 2022

74% of consumers use mobile ads to discover new apps

pgbiz Generation X make more in-app purchases than any other group News Sep 7th, 2022

Generation X make more in-app purchases than any other group

1 2 3 4 7
Facebook Icon Twitter Icon YouTube Icon LinkedIn Icon RSS Feed Icon

Get Pocket Gamer Biz in your inbox

Terms of Use and Privacy Policy.

Top Stories

News Features
Rogue Games partners with Netflix to release Dust & Neon and Highwater News 8 hours, 2 minutes ago

Rogue Games partners with Netflix to release Dust & Neon and Highwater

Activision Blizzard fined $35 million by US Securities and Exchange Commission News 10 hours, 7 minutes ago

Activision Blizzard fined $35 million by US Securities and Exchange Commission

UK Competitions & Markets Authority rumoured to block Activision Blizzard acquisition News 10 hours, 17 minutes ago

UK Competitions & Markets Authority rumoured to block Activision Blizzard acquisition

EU issues Microsoft with antitrust warning News 11 hours, 10 minutes ago

EU issues Microsoft with antitrust warning

Chinese internet firms report their first ever combined revenue decline News Feb 6th, 2023

Chinese internet firms report their first ever combined revenue decline

The latest and most interesting mobile games in soft launch. [UPDATE] Feature 11 hours, 8 minutes ago

The latest and most interesting mobile games in soft launch. [UPDATE]

Top 10 highest-grossing mobile games of all time Feature Feb 6th, 2023

Top 10 highest-grossing mobile games of all time

Stumble Guys Vs Fall Guys - Why speed is essential in capitalising on mobile Feature Feb 3rd, 2023

Stumble Guys Vs Fall Guys - Why speed is essential in capitalising on mobile

The State of Mobile 2023 revealed Feature Feb 3rd, 2023

The State of Mobile 2023 revealed

Mobile Game of the Week: Valiant Hearts: Coming Home Feature Feb 3rd, 2023

Mobile Game of the Week: Valiant Hearts: Coming Home

Events

Our Events Industry Events All
Mar 22nd 2023

Metaverse Mixer San Francisco

San Francisco, USA

Apr 20th 2023

Pocket Gamer Mobile Games Awards 2023

London , UK

May 16th - 17th 2023

Pocket Gamer Connects Seattle 2023

Seattle, USA

Feb 4th - 10th 2023

Yorkshire Games Festival 2023

Bradford ,

Feb 6th - 13th 2023

Steam Next Fest 2023

Online Event,

Feb 6th - 9th 2023

LEAP Tech Conference 2023

Saudi Arabia

Yorkshire Games Festival 2023 Feb 4th
LEAP Tech Conference 2023 Middle East Feb 6th
Steam Next Fest 2023 Feb 6th
#G4L Gaming Final Boss 2023 Europe Feb 8th
WN Conference Belgrade 2023 Europe Feb 8th
Gamesforum Barcelona 2023 Europe Feb 8th
Guildford Games Festival 2023 Europe Feb 10th
#G4L Celebrate Gaming 2023 Europe Feb 10th
See our full events listing

Games Industry Jobs

Video Editor/Presenter
Remote, UK
Event Marketing Manager
Remote, UK
Tech Lead – Unity Game Development
Hamburg, Germany
Search our jobs board Add Job Ad

Popular Stories

Voodoo’s Alex Shea: “Hypercasual is dead” News Jan 30th, 2023

Voodoo’s Alex Shea: “Hypercasual is dead”

The latest and most interesting mobile games in soft launch. [UPDATE] Feature 11 hours, 8 minutes ago

The latest and most interesting mobile games in soft launch. [UPDATE]

Woke or broke? When should developers break from controversial creators? Feature Feb 1st, 2023

Woke or broke? When should developers break from controversial creators?

MENA-3 games market to grow 56% by 2026 News Feb 3rd, 2023

MENA-3 games market to grow 56% by 2026

Amazon have reportedly purchased Tomb Raider from Embracer Group for $600 million News Jan 31st, 2023

Amazon have reportedly purchased Tomb Raider from Embracer Group for $600 million

Videos

Keynote: Scale Your IAPs With Purchase Behaviour Targeting Insights - Dale Lawrence, Bango

Demystifying Machine Learning for Programmatic UA & Retargeting - Joseph Iris, Persona.ly.

See more videos on YouTube

PGBiz on Facebook

Sign Up

to get Pocket Gamer Biz in your inbox

Your sign up will be strictly used in accordance with our Terms of Use and Privacy Policy.

PGbiz Staff

  • Managing Editor Brian Baglow
  • Editor-in-Chief Dann Sullivan
  • Editor Khai Trung Le
  • Contributing Editor Jon Jordan
  • Staff Writer Aaron Astle
  •  
  • Recruitment Listings &
  • Business Development Lisa Bisset
  • CEO Chris James

About Us

  • About Us
  • Jobs Board
  • Advertising
  • Terms & Conditions
  • Privacy Policy

Steel Media Network

  • Pocket Gamer
  • PGbiz Middle East
  • Pocket Gamer France
  • AppSpy
  • 148Apps
  • Blockchain Gamer
  • PG Connects
  • PC Games Insider
  • The Virtual Report
  • Influencer Update
Steel Media Logo ©2023 Steel Media Ltd. All Rights Reserved View the mobile site