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Features Articles & Opinion
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Hot Five: Unity, Unity, Unity… Backlash dominates in PR nightmare, devs look to Unreal, and miHoYo busies itself with AI Hot Five Sep 25th, 2023

Hot Five: Unity, Unity, Unity… Backlash dominates in PR nightmare, devs look to Unreal, and miHoYo busies itself with AI

  • Unity
  • Hot Five
  • Artificial Intelligence
  • Genshin Impact
  • Unity Runtime Fee
  • Unity Install Fees
Week in Views - What caught our eyes in the last seven days Week that was Sep 22nd, 2023

Week in Views - What caught our eyes in the last seven days

  • Xbox
  • Brawl Stars
  • Pokemon Go
PG.biz Podcast - Hot gaming trends and ad formats that are losing steam News Sep 14th, 2023

PG.biz Podcast - Hot gaming trends and ad formats that are losing steam

  • Data
  • Podcast
Mobile Mavens: Can we preserve classic mobile games forever? Mobile Mavens Aug 22nd, 2023

Mobile Mavens: Can we preserve classic mobile games forever?

  • Mobile
  • Preservation
  • mobile gaming
PG.biz podcast - Finding and growing your niche Regulars Mar 10th, 2023

PG.biz podcast - Finding and growing your niche

  • Developers
  • Podcast
  • Sports Management
as PG.biz Podcast - gaming for good Interview Mar 3rd, 2023

PG.biz Podcast - gaming for good

  • Charity
  • Podcast
Week in Views - What caught our editorial eyes in the last seven days Feature Nov 4th, 2022

Week in Views - What caught our editorial eyes in the last seven days

  • Japan
  • Hypercasual
  • interstitial ads
  • Web3
  • Intrinsic ads
  • weekly digest
Hall of Fame: Jani Karlsson and pioneering the earliest days of the mobile games industry Hall of Fame Jun 14th, 2022

Hall of Fame: Jani Karlsson and pioneering the earliest days of the mobile games industry

  • Hall of Fame
  • N-Gage
Subscription services are growing fast, but unlikely to become the dominant form of monetisation Comment & Opinion Jun 7th, 2022

Subscription services are growing fast, but unlikely to become the dominant form of monetisation

  • Monetisation
  • Subscription
  • Netflix
  • Xbox Game Pass
  • Insight
What is driving the insatiable demand for mergers and acquisitions? Data & Research May 6th, 2022

What is driving the insatiable demand for mergers and acquisitions?

  • Acquisition
  • Merger
  • Blockchain
  • NFT
  • Insight
Top 10 games industry jobs to apply for this week Job News Mar 24th, 2022

Top 10 games industry jobs to apply for this week

  • Europe
  • Jobs in Games
  • Jobs Weekly
  • USA
  • United Kingdom
How does Hot Wheels Unlimited monetise? The IAP Inspector Oct 26th, 2020

How does Hot Wheels Unlimited monetise?

  • Monetisation
  • IAP Inspector
  • Hot Wheels
as Pokemon Day: How are The Pokemon Company's recent mobile releases performing? The Charticle Feb 27th, 2020

Pokemon Day: How are The Pokemon Company's recent mobile releases performing?

  • Charticle
  • Pokémon GO
  • Pokemon
  • Pokemon Masters
  • Pokemon Home
2017 - the year not much happened in mobile games, says Verto Chart of the Week Oct 31st, 2017

2017 - the year not much happened in mobile games, says Verto

  • Data
  • Chart of the Week
  • Trends
The internet reacts to the Nintendo Switch reveal After Hours Oct 22nd, 2016

The internet reacts to the Nintendo Switch reveal

  • Nintendo Switch
The Promiscuous Gamer enters a Marvel Avengers Alliance (2) and meets his Dream Girlfriend Promiscuous Gamer Apr 8th, 2016

The Promiscuous Gamer enters a Marvel Avengers Alliance (2) and meets his Dream Girlfriend

  • Promiscuous Gamer
Why we need more games without Nolan North's voice in them Stateside Aug 14th, 2015

Why we need more games without Nolan North's voice in them

  • Stateside
  • Going Global
  • Diversity
Why it's significant Kabam has gifted all The Hunger Games' players $0.14 Monetizer Jan 30th, 2015

Why it's significant Kabam has gifted all The Hunger Games' players $0.14

  • F2P
  • Monetisation
  • Monetizer
  • Reciprocity
  • Retention
Not immune but Finland has given GamerGate the cold shoulder The Finnsider Nov 14th, 2014

Not immune but Finland has given GamerGate the cold shoulder

  • Equality
  • Finland
  • Finnsider
  • GamerGate
Hot Five: Unity, Unity, Unity… Backlash dominates in PR nightmare, devs look to Unreal, and miHoYo busies itself with AI Hot Five Sep 25th, 2023

Hot Five: Unity, Unity, Unity… Backlash dominates in PR nightmare, devs look to Unreal, and miHoYo busies itself with AI

  • Unity
  • Hot Five
  • Artificial Intelligence
  • Genshin Impact
  • Unity Runtime Fee
  • Unity Install Fees
Week in Views - What caught our eyes in the last seven days Week that was Sep 22nd, 2023

Week in Views - What caught our eyes in the last seven days

  • Xbox
  • Brawl Stars
  • Pokemon Go
PG.biz week that was: Gamevil likes Amazon Appstore, Honeycomb will be open, AGON stops, Zipline starts, HTC profits, Xoom hasn't, 4th & Battery rejected, and Apple gets game PR Week that was Apr 9th, 2011

PG.biz week that was: Gamevil likes Amazon Appstore, Honeycomb will be open, AGON stops, Zipline starts, HTC profits, Xoom hasn't, 4th & Battery rejected, and Apple gets game PR

Hot Five: Mystic Games gets blunt about blockchain, YouTube Playables roll out, and Candy Crush dethroned Hot Five Sep 11th, 2023

Hot Five: Mystic Games gets blunt about blockchain, YouTube Playables roll out, and Candy Crush dethroned

  • Acquisition
  • Hot Five
  • Blockchain
  • Royal Match
  • YouTube Playables
PG.biz week that was: DeNA's up 167%, Capcom 13%, while Glu drops 5%, THQ 52%, plus a resurgent EA buys Firemint Week that was May 8th, 2011

PG.biz week that was: DeNA's up 167%, Capcom 13%, while Glu drops 5%, THQ 52%, plus a resurgent EA buys Firemint

Hall of Fame: Jani Karlsson and pioneering the earliest days of the mobile games industry Hall of Fame Jun 14th, 2022

Hall of Fame: Jani Karlsson and pioneering the earliest days of the mobile games industry

  • Hall of Fame
  • N-Gage
Subscription services are growing fast, but unlikely to become the dominant form of monetisation Comment & Opinion Jun 7th, 2022

Subscription services are growing fast, but unlikely to become the dominant form of monetisation

  • Monetisation
  • Subscription
  • Netflix
  • Xbox Game Pass
  • Insight
Mobile Mavens: Can we preserve classic mobile games forever? Mobile Mavens Aug 22nd, 2023

Mobile Mavens: Can we preserve classic mobile games forever?

  • Mobile
  • Preservation
  • mobile gaming
Ultrahorse Entertainment: Navigating the new wave of game industry changes (Part 1) DEEP DIVE Sep 27th, 2023

Ultrahorse Entertainment: Navigating the new wave of game industry changes (Part 1)

  • Cross-platform
  • Console
  • Browser
  • Cross-play
  • Mobile
  • PC
  • Game Development
  • Development Strategy
From ambitious trio to goliath platform: Unity’s 21-year story so far FEATURE Sep 27th, 2023

From ambitious trio to goliath platform: Unity’s 21-year story so far

  • History
  • Business Development
  • Company Development
  • Unity Runtime Fee
  • Game Engine
Saudi Stakes a $50 billion+ claim in the gaming world - Nintendo, Activision, EA & more INVESTMENT Sep 27th, 2023

Saudi Stakes a $50 billion+ claim in the gaming world - Nintendo, Activision, EA & more

  • Investment
  • PGC
  • MENA
  • Saudi Arabia
Ten things you may have missed in the #1 mobile game “MONOPOLY GO!” MONOPOLY GO'S TOP TEN SECRETS Sep 26th, 2023

Ten things you may have missed in the #1 mobile game “MONOPOLY GO!”

  • Sponsored
  • Culture
  • Design
  • Content
7 reasons not to miss MENA, the world's fastest growing games market (+7% in '23) MENA MARKET Sep 26th, 2023

7 reasons not to miss MENA, the world's fastest growing games market (+7% in '23)

  • Growth
  • MENA
  • Middle East
  • Pocket Gamer Connects
  • Market Analysis
  • PGC Jordan 2023
  • Petra
Careers Spotlight: Metacore MORE METACOREANS Sep 25th, 2023

Careers Spotlight: Metacore

  • Sponsored
  • Studio Profile
  • Careers
  • Careers Spotlight
Unity's Runtime Fee Farrago: The whole story in one place UNITY RUNTIME FEE Sep 21st, 2023

Unity's Runtime Fee Farrago: The whole story in one place

  • Unity Runtime Fee
Brawl Stars $2bn revenue is just the icing on Supercell's success UNDER THE MICROSCOPE Sep 20th, 2023

Brawl Stars $2bn revenue is just the icing on Supercell's success

  • Downloads
  • Revenue
  • Double-unicorn
  • Top Performers
More
Unity's big cash grab: Unity Runtime Fee explained, what it could mean, and how you can dodge it UNITY RUNTIME FEE Sep 13th, 2023

Unity's big cash grab: Unity Runtime Fee explained, what it could mean, and how you can dodge it

  • Developers
  • fees
  • Unity Runtime Fee
Unity's Runtime Fee Farrago: The whole story in one place UNITY RUNTIME FEE Sep 21st, 2023

Unity's Runtime Fee Farrago: The whole story in one place

  • Unity Runtime Fee
Brawl Stars $2bn revenue is just the icing on Supercell's success UNDER THE MICROSCOPE Sep 20th, 2023

Brawl Stars $2bn revenue is just the icing on Supercell's success

  • Downloads
  • Revenue
  • Double-unicorn
  • Top Performers
Unity's biggest games: The big names who'll pay the biggest bucks UNITY RUNTIME FEE Sep 19th, 2023

Unity's biggest games: The big names who'll pay the biggest bucks

  • Unity Runtime Fee
  • Game Engine
  • List
The latest and most interesting mobile games in soft launch. [UPDATE] SOFT LAUNCH Sep 4th, 2023

The latest and most interesting mobile games in soft launch. [UPDATE]

  • Soft Launch
Ten things you may have missed in the #1 mobile game “MONOPOLY GO!” MONOPOLY GO'S TOP TEN SECRETS Sep 26th, 2023

Ten things you may have missed in the #1 mobile game “MONOPOLY GO!”

  • Sponsored
  • Culture
  • Design
  • Content
as The complete list of Netflix Games A GLIMPSE OF GROWTH Sep 13th, 2023

The complete list of Netflix Games

  • Netflix
Kinoa's Hen Gelberg on “The true power of LiveOps” PGC HELSINKI 2023 Sep 15th, 2023

Kinoa's Hen Gelberg on “The true power of LiveOps”

  • Monetisation
  • Retention
  • Live Ops
  • Pocket Gamer Connects
  • Game Development
More
1 in 190: Why networking is essential for jobs in games TO BE THE VERY BEST Sep 27th, 2023

1 in 190: Why networking is essential for jobs in games

  • Competitive
  • Jobs in Games
  • Employment
Bidstack's big cheeses talk the past and future of intrinsic advertising INSIDER VIEW Sep 27th, 2023

Bidstack's big cheeses talk the past and future of intrinsic advertising

  • NFL
  • Adtech
  • Intrinsic Advertising
  • Banner Ads
  • Insider View
Five trillion levels later… Celebrating 20 years of King and 10 years of Candy Crush KING OF KING Sep 27th, 2023

Five trillion levels later… Celebrating 20 years of King and 10 years of Candy Crush

  • Candy Crush Saga
  • Farm Heroes Saga
  • Pet Rescue Saga
CEO Martin Kwasnica on the return of Cherrypick Games Q&A Sep 26th, 2023

CEO Martin Kwasnica on the return of Cherrypick Games

  • Studios
  • Game Development
  • Merge
  • Company Development
Frederick Hoffman on Newfangled’s small beginnings to striking deals with Netflix INTERVIEW Sep 25th, 2023

Frederick Hoffman on Newfangled’s small beginnings to striking deals with Netflix

  • Cross-platform
  • Netflix
  • Indie
  • puzzle games
Our Incredible Indies panel reflects: Unity cannot be trusted PANEL THOUGHTS Sep 25th, 2023

Our Incredible Indies panel reflects: Unity cannot be trusted

  • PGC Helsinki
  • Talks
  • Unity Runtime Fee
  • Unity Install Fees
  • Panels
  • Opinions
Scopely co-founder and Embrace CEO Eric Futoran: “Mobile is the most personal technology of our lives.” INTERVIEW Sep 22nd, 2023

Scopely co-founder and Embrace CEO Eric Futoran: “Mobile is the most personal technology of our lives.”

  • Mobile
  • Mobile Development
  • Company Development
Will mobile lead the cross-platform future of triple-A gaming? TRIPLE-A GOES MOBILE Sep 22nd, 2023

Will mobile lead the cross-platform future of triple-A gaming?

  • iPhone
  • Apple
  • AAA
  • Tech
  • iPhone15
More
Unity's big cash grab: Unity Runtime Fee explained, what it could mean, and how you can dodge it UNITY RUNTIME FEE Sep 13th, 2023

Unity's big cash grab: Unity Runtime Fee explained, what it could mean, and how you can dodge it

  • Developers
  • fees
  • Unity Runtime Fee
"Your mobile game studio is dying. Here’s how to save it" COMMENT & OPINION Sep 21st, 2023

"Your mobile game studio is dying. Here’s how to save it"

  • Tips
  • Regulation
  • IDFA
  • Game Developer
  • Industry Analysis
  • Mobile Market
  • Game Development
Scopely co-founder and Embrace CEO Eric Futoran: “Mobile is the most personal technology of our lives.” INTERVIEW Sep 22nd, 2023

Scopely co-founder and Embrace CEO Eric Futoran: “Mobile is the most personal technology of our lives.”

  • Mobile
  • Mobile Development
  • Company Development
The challenge of IP rights as Netflix expands further into games Q&A Sep 20th, 2023

The challenge of IP rights as Netflix expands further into games

  • IP
  • Netflix
  • IP
  • mobile gaming
  • Netflix Games
Frederick Hoffman on Newfangled’s small beginnings to striking deals with Netflix INTERVIEW Sep 25th, 2023

Frederick Hoffman on Newfangled’s small beginnings to striking deals with Netflix

  • Cross-platform
  • Netflix
  • Indie
  • puzzle games
Behind the scenes with Ubisoft RedLynx for the making of Gwen’s Getaway Q&A Sep 20th, 2023

Behind the scenes with Ubisoft RedLynx for the making of Gwen’s Getaway

  • Game Development
  • New Game
  • Gwens getaway
Candywriter’s Gabby Bradford Pigott on the value of partnerships INSPIRING WOMEN IN GAMES Sep 19th, 2023

Candywriter’s Gabby Bradford Pigott on the value of partnerships

  • Sponsored
  • Women in Games
  • Careers
  • Partnerships
Will mobile lead the cross-platform future of triple-A gaming? TRIPLE-A GOES MOBILE Sep 22nd, 2023

Will mobile lead the cross-platform future of triple-A gaming?

  • iPhone
  • Apple
  • AAA
  • Tech
  • iPhone15
More

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The Battle of Polytopia celebrates a milestone 20 million mobile downloads MOBILE MILESTONES Sep 27th, 2023

The Battle of Polytopia celebrates a milestone 20 million mobile downloads

  • Milestone
  • Cross-platform
  • Tesla
  • The Battle of Polytopia
Activision Blizzard brings back Warcraft & Diablo old-hand Chris Metzen in creative leadership shake-up LEADERSHIP CHANGES Sep 27th, 2023

Activision Blizzard brings back Warcraft & Diablo old-hand Chris Metzen in creative leadership shake-up

  • Multiplatform
  • World of Warcraft
  • Job news
  • Franchises
  • Creative Leadership
Omada raises $7.5M for a sports game with a twist: tackling gambling addiction BETTER THAN BETTING Sep 27th, 2023

Omada raises $7.5M for a sports game with a twist: tackling gambling addiction

  • Investment
  • Funding
  • Seed Round
  • Gambling
  • Mental Health
Xsolla announces acquisition of multiplayer platform AcceleratXR ACQUISITION Sep 27th, 2023

Xsolla announces acquisition of multiplayer platform AcceleratXR

  • Acquisition
  • Cross-platform
Can young Sephiroth save Square Enix from crisis? MOBILE MANOEUVRE Sep 27th, 2023

Can young Sephiroth save Square Enix from crisis?

  • Final Fantasy
  • Final Fantasy VII Ever Crisis
  • Port
  • Game Updates
as Appodeal & Pollen VC partner to offer a new kind of mobile growth platform CREDIT WHERE ITS DUE Sep 27th, 2023

Appodeal & Pollen VC partner to offer a new kind of mobile growth platform

  • Monetisation
  • Sponsored
  • Partnership
  • Finance
Gaming is the fastest growing app category worldwide MOBILE GROWTH Sep 27th, 2023

Gaming is the fastest growing app category worldwide

  • Growth
  • APAC
  • Report
  • App
  • Action
Games favoured by women set to exceed $16 billion in revenue this year FEMALE GAMERS Sep 27th, 2023

Games favoured by women set to exceed $16 billion in revenue this year

  • Japan
  • Data
  • Gender
  • Study
  • USA
More
No love lost: AppLovin helpfully releases tool to switch from Unity to Godot or Unreal UNITY RUNTIME FEE Sep 20th, 2023

No love lost: AppLovin helpfully releases tool to switch from Unity to Godot or Unreal

  • Development
  • ChatGPT
  • Unity Runtime Fee
Unity back down: "I am sorry"… But the Runtime Fee stays UNITY RUNTIME FEE Sep 22nd, 2023

Unity back down: "I am sorry"… But the Runtime Fee stays

  • Unity Runtime Fee
  • david helga
Unity's Runtime Fee Farrago: The whole story in one place UNITY RUNTIME FEE Sep 21st, 2023

Unity's Runtime Fee Farrago: The whole story in one place

  • Unity Runtime Fee
Brawl Stars $2bn revenue is just the icing on Supercell's success UNDER THE MICROSCOPE Sep 20th, 2023

Brawl Stars $2bn revenue is just the icing on Supercell's success

  • Downloads
  • Revenue
  • Double-unicorn
  • Top Performers
The United Game Devs give their verdict on Unity's big backdown UNITY RUNTIME FEE Sep 22nd, 2023

The United Game Devs give their verdict on Unity's big backdown

  • Unity Runtime Fee
miHoYo co-authors science paper outlining bold AI intentions AI DEVELOPMENT Sep 21st, 2023

miHoYo co-authors science paper outlining bold AI intentions

  • Artificial Intelligence
Unity's Runtime Fee: Is it even legal? LEGALITIES Sep 21st, 2023

Unity's Runtime Fee: Is it even legal?

  • Legal
  • Analysis
  • Unity Install Fees
Unity's biggest games: The big names who'll pay the biggest bucks UNITY RUNTIME FEE Sep 19th, 2023

Unity's biggest games: The big names who'll pay the biggest bucks

  • Unity Runtime Fee
  • Game Engine
  • List
More
Events Networking
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Sep 27th - 30th 2023

Game Dev of Color Expo 2023

Online Event,

Sep 27th - 28th 2023

Horizons Videogames Forum 2023

Bordeaux, France

Oct 2nd - 4th 2023

Game Connect Asia Pacific2023

Australia

Oct 4th - 6th 2023

Northern Game Summit 2023

Kajaani, Finland

Oct 4th - 4th 2023

Dutch Game Day 2023

Netherlands

Oct 5th - 8th 2023

Games Industry Conference 2023

Poznań, Poland

Oct 6th - 8th 2023

PAX Aus 2023

Melbourne, Australia

Oct 12th - 15th 2023

EGX London 2023

London, UK

Nov 4th - 5th 2023

Pocket Gamer Connects Jordan 2023

Sweimeh, Jordan

Jan 22nd - 23rd 2024

Pocket Gamer Connects London 2024

London, UK

Sep 27th - 30th 2023

Game Dev of Color Expo 2023

Online Event,

Sep 27th - 28th 2023

Horizons Videogames Forum 2023

Bordeaux, France

Oct 2nd - 4th 2023

Game Connect Asia Pacific2023

Australia

Oct 4th - 4th 2023

Dutch Game Day 2023

Netherlands

Oct 4th - 6th 2023

Northern Game Summit 2023

Kajaani, Finland

Oct 5th - 8th 2023

Games Industry Conference 2023

Poznań, Poland

Oct 6th - 8th 2023

PAX Aus 2023

Melbourne, Australia

Oct 12th - 15th 2023

EGX London 2023

London, UK

Resources Data, Deals & Research
Knowledge Base Deals Data & Research Top Developers App Store Metrics
AppsFlyer’s Adam Smart on why cross-platform is the future INTERVIEW May 24th, 2023

AppsFlyer’s Adam Smart on why cross-platform is the future

  • Privacy
  • Interview
  • Apple
  • Multi-platform
The key to successful hypercasual prototypes FEATURE May 23rd, 2023

The key to successful hypercasual prototypes

  • Prototype
  • Hypercasual
  • Game Development
Rusty Lake co-founder Robin Ras celebrates success and shares what's next for the studio Q&A May 23rd, 2023

Rusty Lake co-founder Robin Ras celebrates success and shares what's next for the studio

  • Indie
  • Game Development
  • Q&A
Sybo and Outplay on the collaboration behind Subway Surfers Blast Q&A May 19th, 2023

Sybo and Outplay on the collaboration behind Subway Surfers Blast

  • Subway Surfers
  • Game Development
  • Q&A
Fingersoft CEO Jaakko Kylmäoja on the future of their hit Hill Climb Racing Q&A May 17th, 2023

Fingersoft CEO Jaakko Kylmäoja on the future of their hit Hill Climb Racing

  • Finland
  • Hill Climb Racing
  • Game Development
  • Q&A
Are in-game ads the answer for developers? We asked Marc Merrill of Riot Games PUT PLAYERS FIRST Mar 30th, 2023

Are in-game ads the answer for developers? We asked Marc Merrill of Riot Games

  • Advertising
  • Monetisation
  • Sponsored
  • Interview
A recipe for success: bringing intrinsic in-game ads to Cooking Diary INTRINSIC IN GAME ADS Feb 7th, 2023

A recipe for success: bringing intrinsic in-game ads to Cooking Diary

  • Monetisation
  • Development
  • Sponsored
Five reasons why it’s more critical than ever to look to in-game advertising MAKE MORE OF MONETISATION Jan 11th, 2023

Five reasons why it’s more critical than ever to look to in-game advertising

  • Monetisation
  • Sponsored
  • In-game Advertising
More
Omada raises $7.5M for a sports game with a twist: tackling gambling addiction BETTER THAN BETTING Sep 27th, 2023

Omada raises $7.5M for a sports game with a twist: tackling gambling addiction

  • Investment
  • Funding
  • Seed Round
  • Gambling
  • Mental Health
Xsolla announces acquisition of multiplayer platform AcceleratXR ACQUISITION Sep 27th, 2023

Xsolla announces acquisition of multiplayer platform AcceleratXR

  • Acquisition
  • Cross-platform
Supercell acquires majority stake in Australian developer Ultimate Studio ACQUISITION Sep 25th, 2023

Supercell acquires majority stake in Australian developer Ultimate Studio

  • Acquisition
  • Cross-platform
  • Expansion
  • Majority Shares
Spectarium raises €5M in Seed Round to bolster personalised AI RPG Myths MAKING MYTHS Sep 20th, 2023

Spectarium raises €5M in Seed Round to bolster personalised AI RPG Myths

  • Investment
  • Cross-platform
  • Seed Round
  • RPG
  • User Experience
  • Personalisation
  • Artificial Intelligence
Playtika set to acquire Innplay Labs for up to $300 million ACQUISITION Sep 15th, 2023

Playtika set to acquire Innplay Labs for up to $300 million

  • Acquisition
Mythic Protocol raises $6.5M towards blockchain, collaboration and cross-platform ambitions MYTHIC MANOEUVRES Sep 13th, 2023

Mythic Protocol raises $6.5M towards blockchain, collaboration and cross-platform ambitions

  • Investment
  • Funding
  • Development
  • Cross-platform
  • Seed Round
  • Blockchain
Zynga, FunPlus and NetEase veterans receive $8M investment for NFT dinosaur game DINO DESIGNS Sep 12th, 2023

Zynga, FunPlus and NetEase veterans receive $8M investment for NFT dinosaur game

  • Investment
  • Seed Round
  • NFT
  • Free-To-Play
  • Web3
  • Age of Dino
Animoca Brands raises $20 million towards a new metaverse project MAKING A METAVERSE Sep 11th, 2023

Animoca Brands raises $20 million towards a new metaverse project

  • Investment
  • Metaverse
  • NFT
  • Web3
More
Gaming is the fastest growing app category worldwide MOBILE GROWTH Sep 27th, 2023

Gaming is the fastest growing app category worldwide

  • Growth
  • APAC
  • Report
  • App
  • Action
Games favoured by women set to exceed $16 billion in revenue this year FEMALE GAMERS Sep 27th, 2023

Games favoured by women set to exceed $16 billion in revenue this year

  • Japan
  • Data
  • Gender
  • Study
  • USA
71% of the biggest mobile games use a Unity SDK NOW IN NUMBERS Sep 26th, 2023

71% of the biggest mobile games use a Unity SDK

  • Data
  • Unity
  • SDK
  • Coin Master
  • Royal Match
  • Pokemon Go
  • Unity Runtime Fee
Chile leads the way in installs in Latin America with a 35% increase LATAM ANALYSIS Sep 25th, 2023

Chile leads the way in installs in Latin America with a 35% increase

  • Downloads
  • Retention
  • Latin America
  • Report
  • Session length
  • Sessions
miHoYo co-authors science paper outlining bold AI intentions AI DEVELOPMENT Sep 21st, 2023

miHoYo co-authors science paper outlining bold AI intentions

  • Artificial Intelligence
Indian gaming market set to generate $868 million in revenue in 2023 INDIAN MARKET Sep 21st, 2023

Indian gaming market set to generate $868 million in revenue in 2023

  • China
  • Downloads
  • India
  • Revenue
Brawl Stars is Supercell’s latest $2bn hit DOUBLE-UNICORN Sep 19th, 2023

Brawl Stars is Supercell’s latest $2bn hit

  • Revenue
  • milestones
  • Double-unicorn
Introducing CrazyLabs' New Ad Report & How It Can Improve Your Game’s Performance AVERAGE REVENUE PER USER Sep 18th, 2023

Introducing CrazyLabs' New Ad Report & How It Can Improve Your Game’s Performance

  • ARPU
  • Sponsored
  • Revenue
More
The Top 50 Mobile Game Makers of 2023 BEST OF 2023 Aug 23rd, 2023

The Top 50 Mobile Game Makers of 2023

  • Top 50
  • Top 50 Mobile Game Makers 2023
Microsoft and Activision Blizzard: The complete timeline ACQUIBLIZZ Jul 31st, 2023

Microsoft and Activision Blizzard: The complete timeline

  • Acquisition
  • Lawsuit
  • Approvals
  • Activision Blizzard Acquisition
  • Acquiblizz
Marvel Strike Force, Stumble Guys, and GSN: What has Savvy Games Group bought? SAVVY X SCOPELY Apr 6th, 2023

Marvel Strike Force, Stumble Guys, and GSN: What has Savvy Games Group bought?

  • Marvel Strike Force
  • Star Trek Fleet Command
  • WWE: Champions
  • Stumble Guys
  • The Walking Dead Road to Survival
Seven more fireside chats with the mobile world's movers & shakers from PGC London 2023 FIRESIDE CHATS PART TWO Mar 20th, 2023

Seven more fireside chats with the mobile world's movers & shakers from PGC London 2023

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Eight fireside chat interviews with the industry’s best and brightest at PGC London 2023 TECH TRENDS TALKS Mar 13th, 2023

Eight fireside chat interviews with the industry’s best and brightest at PGC London 2023

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Pocket Gamer Connects Advent Calendar: Days 23-24: A final thank you and happy holidays! TIME TO CELEBRATE Dec 23rd, 2022

Pocket Gamer Connects Advent Calendar: Days 23-24: A final thank you and happy holidays!

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as The Top 30 MENA Game Makers of 2022 BEST OF MENA 2022 Dec 2nd, 2022

The Top 30 MENA Game Makers of 2022

  • MENA
  • Region Focus: MENA
  • Top 30
The Top 50 Mobile Game Makers of 2022 BEST OF 2022 Aug 23rd, 2022

The Top 50 Mobile Game Makers of 2022

  • Top 50
  • Top 50 Mobile Game Makers 2022
More

Count of active applications in the App Store

Total Active App (currently available for download): 5,228,650

Total Inactive Apps (no longer available for download): 213,673

Total Apps Seen in US App Store: 5,442,323

Number of Active Publishers in the US App Store: 1,575,714

Details

Application Category Distribution

Most Popular Categories

  1. Games (1,060,853 active)
  2. Business (527,936 active)
  3. Education (454,724 active)
  4. Lifestyle (443,983 active)
  5. Utilities (350,410 active)
Details
More App Store Metrics
Top 50 Mobile
Game Makers
2023
 PG Connects
Jordan 2023
Nov 4-5 Top games
currently in
soft launch

Company Profile

AppLovin

Ad Agency
www.pocketgamer.biz/company/13164/applovin/
Company Profile Company Coverage
Last Updated: Aug 24th, 2021
  • Website
    https://www.applovin.com/

About

Description

AppLovin is a mobile app technology platform with team members around the world.

Since launching in 2012, AppLovin has been instrumental in defining many of the world’s most popular mobile apps and game studios. We’ve built an amazing team of talented people who are committed to helping the mobile app industry thrive.

Accolades

The Top 50 Mobile Game Makers of 2023

The Top 50 Mobile Game Makers of 2023

The Top 50 Mobile Game Makers of 2022

The Top 50 Mobile Game Makers of 2022

The Top 50 Mobile Game Makers of 2021

The Top 50 Mobile Game Makers of 2021

The Top 50 Mobile Game Makers of 2020

The Top 50 Mobile Game Makers of 2020

Company Coverage

pgbiz Unity removed its terms of service “because the views were so low” News Sep 25th, 2023

Unity removed its terms of service “because the views were so low”

pgbiz Hot Five: Unity, Unity, Unity… Backlash dominates in PR nightmare, devs look to Unreal, and miHoYo busies itself with AI Hot Five Sep 25th, 2023

Hot Five: Unity, Unity, Unity… Backlash dominates in PR nightmare, devs look to Unreal, and miHoYo busies itself with AI

pgbiz No love lost: AppLovin helpfully releases tool to switch from Unity to Godot or Unreal News Sep 20th, 2023

No love lost: AppLovin helpfully releases tool to switch from Unity to Godot or Unreal

pgbiz Dear John... AppLovin CEO Adam Foroughi wades into the Unity Runtime fee debate with letter to Riccitiello News Sep 15th, 2023

Dear John... AppLovin CEO Adam Foroughi wades into the Unity Runtime fee debate with letter to Riccitiello

pgbiz The Top 50 Mobile Game Makers of 2023 List Aug 23rd, 2023

The Top 50 Mobile Game Makers of 2023

pgbiz Applovin financials see rise driven by new AI investments but declining revenue for apps News Aug 10th, 2023

Applovin financials see rise driven by new AI investments but declining revenue for apps

pgbiz AppLovin takes downloads top spot for US companies worldwide News Jun 29th, 2023

AppLovin takes downloads top spot for US companies worldwide

pgbiz Revenue Report: Games financials roundup: May 2023 News May 26th, 2023

Revenue Report: Games financials roundup: May 2023

pgbiz AppLovin’s software platform goes from strength to strength News May 12th, 2023

AppLovin’s software platform goes from strength to strength

pgbiz AppLovin brings performance-based buying to CTV to AppDiscovery News May 3rd, 2023

AppLovin brings performance-based buying to CTV to AppDiscovery

pgbiz AppLovin brings Google bidding’s open beta to all MAX publishers News May 2nd, 2023

AppLovin brings Google bidding’s open beta to all MAX publishers

pgbiz Pocket Gamer Connects London video round-up: Part Two Feature Mar 6th, 2023

Pocket Gamer Connects London video round-up: Part Two

pgbiz AppLovin earns $702 million revenue in Q4 2022 News Feb 13th, 2023

AppLovin earns $702 million revenue in Q4 2022

pgbiz Revealed: The key metrics for an effective ad creative News Jan 31st, 2023

Revealed: The key metrics for an effective ad creative

pgbiz Ready to scale your game? Learn from top experts at Pocket Gamer Connects London News Jan 17th, 2023

Ready to scale your game? Learn from top experts at Pocket Gamer Connects London

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Top Stories

News Features
The Battle of Polytopia celebrates a milestone 20 million mobile downloads News 8 hours, 24 minutes ago

The Battle of Polytopia celebrates a milestone 20 million mobile downloads

Activision Blizzard brings back Warcraft & Diablo old-hand Chris Metzen in creative leadership shake-up News 8 hours, 39 minutes ago

Activision Blizzard brings back Warcraft & Diablo old-hand Chris Metzen in creative leadership shake-up

Omada raises $7.5M for a sports game with a twist: tackling gambling addiction News 9 hours, 24 minutes ago

Omada raises $7.5M for a sports game with a twist: tackling gambling addiction

Xsolla announces acquisition of multiplayer platform AcceleratXR News 10 hours, 50 minutes ago

Xsolla announces acquisition of multiplayer platform AcceleratXR

Can young Sephiroth save Square Enix from crisis? News 10 hours, 54 minutes ago

Can young Sephiroth save Square Enix from crisis?

Ultrahorse Entertainment: Navigating the new wave of game industry changes (Part 1) Feature 8 hours, 54 minutes ago

Ultrahorse Entertainment: Navigating the new wave of game industry changes (Part 1)

From ambitious trio to goliath platform: Unity’s 21-year story so far Feature Sep 27th, 2023

From ambitious trio to goliath platform: Unity’s 21-year story so far

Saudi Stakes a $50 billion+ claim in the gaming world - Nintendo, Activision, EA & more Feature Sep 27th, 2023

Saudi Stakes a $50 billion+ claim in the gaming world - Nintendo, Activision, EA & more

Ten things you may have missed in the #1 mobile game “MONOPOLY GO!” Feature Sep 26th, 2023

Ten things you may have missed in the #1 mobile game “MONOPOLY GO!”

7 reasons not to miss MENA, the world's fastest growing games market (+7% in '23) Feature Sep 26th, 2023

7 reasons not to miss MENA, the world's fastest growing games market (+7% in '23)

Events

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Nov 4th - 5th 2023

Pocket Gamer Connects Jordan 2023

Sweimeh, Jordan

Jan 22nd - 23rd 2024

Pocket Gamer Connects London 2024

London, UK

Sep 27th - 30th 2023

Game Dev of Color Expo 2023

Online Event,

Sep 27th - 28th 2023

Horizons Videogames Forum 2023

Bordeaux, France

Oct 2nd - 4th 2023

Game Connect Asia Pacific2023

Australia

Game Dev of Color Expo 2023 Sep 27th
Horizons Videogames Forum 2023 Europe Sep 27th
Game Connect Asia Pacific2023 Australasia Oct 2nd
Northern Game Summit 2023 Nordic Oct 4th
Dutch Game Day 2023 Europe Oct 4th
Games Industry Conference 2023 Europe Oct 5th
PAX Aus 2023 Australasia Oct 6th
EGX London 2023 Europe Oct 12th
See our full events listing

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Popular Stories

No love lost: AppLovin helpfully releases tool to switch from Unity to Godot or Unreal News Sep 20th, 2023

No love lost: AppLovin helpfully releases tool to switch from Unity to Godot or Unreal

Unity back down: "I am sorry"… But the Runtime Fee stays News Sep 22nd, 2023

Unity back down: "I am sorry"… But the Runtime Fee stays

Unity's Runtime Fee Farrago: The whole story in one place News Sep 21st, 2023

Unity's Runtime Fee Farrago: The whole story in one place

"Your mobile game studio is dying. Here’s how to save it" Comment & Opinion Sep 21st, 2023

"Your mobile game studio is dying. Here’s how to save it"

Scopely co-founder and Embrace CEO Eric Futoran: “Mobile is the most personal technology of our lives.” Interview Sep 22nd, 2023

Scopely co-founder and Embrace CEO Eric Futoran: “Mobile is the most personal technology of our lives.”

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