Discover key trends in monetisation and the role of modern web stores, with PG Connects San Francisco

New advertising formats, IAPs, web stores and other monetisation developments this March 18th

Discover key trends in monetisation and the role of modern web stores, with PG Connects San Francisco

With Pocket Gamer Connects x Game Connection America San Francisco coming up in a couple of weeks, we thought it was time to explore the 10-track conference schedule. This March 18th and 19th, more than 70 world-class expert speakers will bring you the hottest trends and latest innovations in the global games industry.

You’ll have access to two days of cutting-edge talks, seminars and panel discussions with some of the world's leading authorities covering everything from monetization and growth strategies, to web3, blockchain and the metaverse.

Don't miss out on this unparalleled opportunity to meet and learn from some of the most exciting companies, brands and individuals in the games industry - tickets are available now.

Between now and when the venue doors open, we’ll share what each track is about, as well as the talented individuals that will lead the sessions.

The Monetizer track sponsored by Liftoff

Monday, March 18th

Unleash the full potential of cutting-edge advertising formats, in-app purchases (IAPs), and other groundbreaking monetisation developments in this specialized track. Stay ahead of the curve by exploring the latest advancements in targeted advertising, optimising IAP strategies, and leveraging innovative monetisation models.

Discover the keys to effectively monetise your games and maximise revenue streams, ensuring long-term success and profitability in an ever-evolving industry landscape.

11:30 Insights on Live Event Frameworks

  • Brendan Fraher, General Manager at GameRefinery

Real data on the trends and most successful live events in the market. GameRefinery will present current trends in Live events, what event structures work with different player types.

11:50 How app Monetisation Helps Drive Profitable Business Growth

  • Anala Prabhu, Product Marketing Manager at Meta Audience Network

Learn about how Audience Network is supporting app developers drive profitable business growth through ad monetisation.

12:30 Supercharge Your Revenue: Exploring Alternative Monetisation Strategies

  • Athena Peters, CEO at Rainbow Unicorn Games
  • Rafael Morgan, VP Marketing & Partnerships at Crazy Games
  • Giuseppe Martoriello, Co-founder at iion
  • Jacki Vause, CEO & Founder at Dimoso
  • Christina Macedo, COO at READYgg

In this expert panel discussion, we will explore the opportunities for innovation in hybrid mobile game monetisation. From smart strategies with ads, IAPs and subscriptions to analysing additional platforms, tools and other non-standard models, this panel will provide insights on integrating a variety of monetisation features to generate revenue without ruining the player experience.

The Web Store Wizardry track sponsored by Stash

Monday, March 18th

16:00 The D2C Iceberg: How top Games hit Record Profits Despite the ATT Crash (And how you can Too)

  • Archie Stonehill, Head of Product at Stash
  • Justin Kan, Co-founder at Stash

We all know that the COVID gaming boom was quickly followed by a crash in revenue - in large part due to ATT and IDFA deprecation. But did you know some of the biggest game developers - who were hit worst by ATT - also reached record levels of profitability?

In this talk, Stash Co-Founder Justin Kan and Head of Product Archie Stonehill give away the industry’s best-kept secret: how a handful of the biggest studios successfully established direct-to-consumer channels and boosted LTV - and how you can, too.

You’ll come away with lessons from the greats, what worked and what didn’t, and a brand new outlook on what it means to succeed in gaming.

16:20 Web Store Trailblazers: How Publishers are Using web Shops to Fuel Revenue Growth in 2024

  • Archie Stonehill, Head of Product at Stash
  • Miikka Luotio, VP of Business Development at Appcharge
  • Craig Chapple, Head of B2B Content at Steel Media
  • Don Reilley, Chief Supply Officer & GM at Scuti

Web shops are fast becoming the big trend for the mobile games market in 2024 as publishers hunt for new ways to find revenue growth and the walled gardens of the App Store and Google Play start to show cracks. This panel delves into how to launch a web store successfully.

Fringe events, parties and networking

As well as two full days of unmissable conference content, whether you're a publisher, developer, investor or indie, we have seminars, roundtables, networking, fringe events and parties designed to give you a conference experience you won't forget. 

And in addition to all those amazing live opportunities, every one of our 750+ attendees gets full access to the event's online meeting scheduler, MeetToMatch. As well as connecting you with decision makers from more than 350 companies, you can organise your appointments at the event itself.

Book your tickets now!

Managing Editor

Steve is an award-winning editor and copywriter with nearly 25 years’ experience specialising in consumer technology and video games. He was part of a BAFTA nominated developer studio. In addition to editing, Steve contributes to,, and, as well as creating marketing content for a range of SMEs and agencies.