Simon, Paul & Simon's Cat Creating Simon's Cat - an interview with Tactile Games and artist Simon Tofield
September 15, 2022 Language Localisation Blend considers localisation "non-negotiable" in current gaming market Study explores localisation’s value in-game and on gaming sites
August 30, 2022 New Release Robin Games' newly launched PLAYHOUSE features branded content central to design PLAYHOUSE lets users create spaces with real-life decor items
June 27, 2022 Brand Booster Elevate your brand to new heights at Pocket Gamer Connects Toronto Explore the future of brand partnerships and advertising in games this July
June 22, 2022 Brand Benefit Layer aims to streamline processes between games and brands Matchmaking IP holders with game developers within its platform
June 22, 2022 Reality Rebrand Reality Gaming Group rebrands to Reality+ with move to full-service Web3 NFTs and blockchain using "side-chain" of Ethereum mainnet
June 21, 2022 Get That Brand How to land your first in-game brand advertising partnership Vungle's Scott Silverman provides his step-by-step advice on securing in-game brand advertising deals that are ripe within the mobile games ecosystem and beyond
June 21, 2022 Get My Branding Iron Gamers are increasingly positive towards in-game branding Newzoo report indicates gamers show more positive response to in-game sport, luxury fashion, soft drink and alcoholic beverages, and automotive branding
March 28, 2022 Mossverse Drest brings UK model Kate Moss into fashion mobile metaverse First guest avatar in luxury fashion metaverse mobile game
March 25, 2022 Automobile Addition Lamborghini cars race into PUBG Mobile and Rocket League Latest of luxury car brand and mobile game collaborations
March 24, 2022 Coca-cola Cooperation Riot Games and Coca-Cola partner for Wild Rift mobile esports Partnership will span over 100 countries
February 16, 2022 Advert Veteran Guy Ben-dov joins Anzu as EVP to drive blended ads Co-founder of Double Fusion and Side-Kick Games
February 7, 2022 Meet The Experts Speaker Spotlight: AppLovin's David White on creating authentic and engaging ads Meet the mobile gaming ad and branding experts at Pocket Gamer Connects London, February 14-15
October 6, 2021 Transforming Brand Success Top War Transformers brand integration sets new day one revenue record The high profile brand integration from Hasbro, managed by Yodo1, pushed TopWar up the global mobile game charts
October 1, 2021 Pgc Digital #8 Jam City's Josh Yguado talks acquisitions, IP integration and the future of mobile games Nowhere near peak gaming, he says
September 1, 2021 Brand Aid HyprMX to provide banner ads from Fortune 500 brands Rewarded video and interstitial ads provider HyprMX introduces display ads to its software development kit
August 4, 2021 Ad Astra Exploring the potential of InGamePlay brand ads AdInMo and Impact Unified discuss the value of in-game ads and the growing potential for developers, publishers and players
June 11, 2021 China In Your Hands Battle of Balls meets Transformers in Chinese crossover Yodo1 is taking some of the west's most popular brands into the Chinese mobile games market
May 27, 2021 Sponsored Admix In-Play: An interview with Paul West, VP partnerships at Admix Bridging the gap between mobile games and advertising
January 28, 2021 New Partnership AdInMo partners with globle mobile ads firm InMobi "It's fantastic to be collaborating with the team at InMobi to grow demand for InGamePlay brand advertising"
January 26, 2021 Partners Anzu forms partnership with addressable media firm aMVG "As an industry leader, aMVG has demonstrated their commitment to bringing relevant ads to relevant audiences at relevant times"
December 14, 2020 Integration AdInMo integrates with programmatic advertising SSP Mobfox "We're excited to be able to add Mobfox to our growing network of digital ad exchange partners"
September 4, 2020 Diversity Matters POC in Mobile: "The video games industry can do better," says Behaviour brand manager Sam Quino "I’ve sadly had my fair share of horror stories to tell both as a woman and a Filipino"
July 30, 2020 Jiminy Cricket Why Ludia CEO Alex Thabet believes Disney Wonderful Worlds is different from other match-three puzzlers "Ludia worked closely with Disney in order to bring players a one-of-a-kind gaming experience"
June 30, 2020 Brand It Over half of gamers prefer spending on brands "with a purpose", finds Gameloft Gameloft and Vivendi Brand Marketing release report on gamers and brands
April 10, 2020 Brand Survival Four tips to help your brand survive social distancing Admix founder Samuel Huber offers advice in these tough times
February 24, 2020 "subsurf Experience" Sybo Games partners with Walmart for exclusive Subway Surfers merchandise Toys, apparel, accessories, wheeled goods, home tech and more
June 5, 2019 “long-term Partner” Rovio partners with AR firm Zappar for Angry Birds Explore Soft-launched in Finland, Spain, Portugal and Russia
February 12, 2018 All Bandai Namco Bandai Namco plots "full-blown" push into China and aggressive development of new IP Posts revenues of $4.45 billion for the first three quarters of its FY18
February 6, 2018 The Importance Of Being Idle View-to-play pioneer Futureplay Games rebrands Farm Away! as Idle Farming Empire Rebrand affects every game on Android, just Farm Away! on iOS
January 30, 2018 Mattel163 Launch NetEase and Mattel team up to launch game development studio Mattel163 Combining NetEase's development prowess with Mattel's brands
January 23, 2018 Build A Brand Curve Digital and Identity Spark on how indies can build their own brand Alex Moyet and Nat Griffith on tone and time
January 22, 2018 Surf's Up Sybo Games on where it's taking Subway Surfers after hitting 1.8 billion downloads Launching animation and licensing arms while continuing to develop its flagship game
January 12, 2018 Trejo Doughnuts Jam City taps actor Danny Trejo for Family Guy: Another Freakin' Mobile Game ad campaign Buy some doughnuts, play the game, everyone wins
December 21, 2017 The Charticle Does Disney plus Fox equal a mobile gaming powerhouse? Poised to shake up the industry?
December 18, 2017 The Charticle What inspired Fox to double down on mobile gaming? A look at Fox IP and how it's fared on mobile
December 15, 2017 Wrestlemania! Reliance Games partners with WWE on branded fighting game WWE Mayhem The fourth WWE mobile game partnership of 2017
December 6, 2017 Bridge Constructor Portal Valve licenses Portal IP to Headup Games for branded Bridge Constructor game Bridge Constructor Portal is not the game we expected, but exactly the one we deserve
November 27, 2017 Walking Summoners Com2uS partners with Skybound Entertainment on Summoners War comics, animation, and more Robert Kirkman, Catherine Winder, and David Alpert on board as executive producers
November 16, 2017 You Sunk My Battleship CoolGames partners with Hasbro to bring Battleship to Facebook Instant Games Sink the battleships of both friends and strangers
October 26, 2017 Universe Of Legends Firefly Games partners with DreamWorks on multi-IP RPG DreamWorks: Universe of Legends All your favourite and forgotten characters together at last
October 20, 2017 Barbie Girl Atari partners with Mattel to bring Barbie-branded content to RollerCoaster Tycoon Touch Game clears ten million downloads in eight months
September 28, 2017 Lawsuit Of The Apes Fox faces $2.5 million lawsuit from Snail Digital over lack of support for War for the Planet of the Apes mobile games Not enough assets and minimal feedback meant Snail missed its window of opportunity
September 15, 2017 Pocket Star Trek More shooting, fewer discussions: SPYR Games on bringing Star Trek to its MMO Pocket Starships Creator Lars Koschin discusses the task of merging two universes together
August 21, 2017 Rcp Licensed Ip Remote Control Productions on licensed IPs and how to secure them COO Kalle Kaivola on building relationships and not focusing on genre
July 18, 2017 To The Moomin Moomin-focused mobile developer Snowfall promotes COO Natasha Trygg to CEO Former CEO Petri Elovaara will stick around as a board member and advisor
July 4, 2017 Tv Structure, Mobile Platform "We think about hooks and cliffhangers a lot": MegaZebra on episodic mobile game storytelling in Desperate Housewives CEO Mark Gazecki on the making of Desperate Housewives
June 28, 2017 Cuddly Assassins Ubisoft teams up with Behaviour Interactive for F2P mobile RPG Assassin's Creed Rebellion Can Behaviour replicate Fallout Shelter success?