PocketGamer.biz RoundTable: The Death of the IDFA
|Date & Times:||
Tuesday, July 28th 2020
4pm to 5pm
|Expected Size:||1,000 - 3,000|
|Target Audience:||Ad Companies, C-Level, Creatives, Developers, Indie Developers, Investors, Marketing, Publishers, Students, Technical teams, Tool Providers, YouTubers / Streamers|
|Event Type:||Online Event|
|Featured Platforms:||Android, Augmented Reality, Console, Handheld Console, iOS, PC, Virtual Reality, Windows|
The PocketGamer.Biz RoundTables series is a brand-new initiative, aimed at bridging the gap between the expert insight offered each day in PG.Biz articles and the awesome live experience of our PG Connects and PGC Digital conferences.
Every couple of weeks we'll be bringing together four or five leading industry experts in a specific field to discuss a pertinent subject, hosted by the PG.Biz team. We'll broadcast the live event for free to everyone who signs up - who can also interact and ask questions, then we'll follow up with some key points in an article and at some point make the video available on our PG.Biz YouTube channel.
The next entry in this series will take place on July 28th with a discussion around the death of the IDFA, and what it will mean for mobile games marketers on iOS in the long run.
Speakers to be announced soon!
The panel will be moderated by PocketGamer.biz editor Ric Cowley.
Apple has been slowly changing its approach to ad tracking over the last few years, but with the launch of iOS14, it appears that its IDFA tracker will be completely killed off as users will be asked whether they want to opt-in to share their data when first launching an app. What impact will this have on the ad economy? How can developers and advertisers mitigate the damage this will have? And what long-term solutions should advertisers start implementing now?
All this and more will be covered in an insightful hour with global experts, all free and streamed online.
More online: coming soon!
This is a great opportunity to see, for free, the kind of expert content that PocketGamer.biz regularly brings together at the Pocket Gamer Connects Digital conferences. These full, five day events bring together speakers and panellists from around the world to share knowledge and insight, as well as provide great networking opportunities. The next one is September 14th-18th.
Meanwhile, every few weeks we'll share these standalone discussion RoundTables so you can gain valuable insight, and also discover the process of online panel discussions.
Future topics will include: New Forms of In-App Advertising, The Importance of Online Events, and more.
Find out more information on PocketGamer.biz RoundTable: The Death of the IDFA
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