
To The Test
Up to 90% of App Store views 'don’t generate installs'
The importance of A/B testing
Now in its fourth year, the event has grown to become the UK’s primary conference for executives to come together and discuss the core issues facing app professionals today, including marketing, user acquisition & retention, media buying and video promotion.
The 2016 edition will feature exclusive workshops and masterclasses from Google, Twitter and Facebook, ensuring that delegates are able to perfect their app success strategies with the help of industry leaders.
Industry leaders from companies such as Mallzee, 8fit, Space Ape Games, App Annie, eBay and MoneySuperMarket.com will be delivering presentations to 300 guests from across the app and game marketing landscape.