
F2P monetisation is extremely challenging that's why mobile devs need to learn about community, says Molyneux
World of Tanks and League of Legends show the way
The Gaming track at Apps World Europe will examine how developers can take advantage of the continued rise in mobile gaming. With sessions exploring mobile’s disruption of the digital entertainment industry and what this means for developers, gaming houses, console and device manufacturers, digital marketers, publishers and broadcasters looking to maximise their returns.
As well as looking at how the demands of gamers themselves are evolving and how developers can hope to attract them to their products.