
Space Ape Spend
How Space Ape wasted millions marketing its dark fantasy game Rival Kingdoms through the wrong UA channels
Mistakes made and lessons learned
The Develop: Brighton conference is where the European developer community comes together to learn from each other and share experiences, be inspired by world renowned experts and gurus, get up-to-date with the latest development tools and techniques, make new contacts and catch up with old ones.
With a programme that is shaped by some of the industry's key figures, the conference touches all levels of the development community from the largest studios to the smallest indies; from development directors to programmers.
The three-day event is organised into specific areas of interest: