 
				
			As Apple's editorial team works E3, the possibility of game previews are raised
Extending the reach
			
		 
			
			
		The show is owned by the Entertainment Software Association (ESA), the U.S. association dedicated to serving the business and public affairs needs of the companies, publishing interactive games for video game consoles, handheld devices, personal computers, and the Internet.
 
				
			 
				
			