First Playable 2026 is Italy’s flagship international business event for the video game industry, bringing developers, publishers, investors, and service providers together in Florence for three days of pitching, coaching, and professional exchange. The event is designed to help studios grow by connecting them with global partners, offering expert‑led talks, and creating a structured environment for meaningful business meetings. Its programme blends international speakers, curated matchmaking, and the prestigious Italian Video Game Awards, making it a central meeting point for anyone looking to expand their presence in the European games market.

The 2026 edition continues to strengthen Italy’s role as a rising hub for game development, supported by national institutions and industry organisations. Attendees can expect a mix of conferences, workshops, and networking sessions across two major venues, each tailored to different parts of the programme. With thousands of meetings facilitated each year and a strong international presence, First Playable remains a key gateway for studios seeking visibility, partnerships, and strategic growth opportunities.

First Playable 2026 takes place across two venues in Florence:

• Palazzo degli Affari, Piazza Adua 1 – the main hub for business meetings, workshops, and networking.
• Cinema La Compagnia, Via Camillo Cavour 50/R – home to the conferences and the Italian Video Game Awards ceremony.

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