Game Monetization USA 2012

Publishers, developers, billing engines and analytics platforms come together at the only industry summit looking exclusively at how to monetize the digital gaming revolution

• Acquire new paying players - Discover how to reach the millions of previously untapped players and markets that digital distribution opens up to your business.
• Monetization strategies - Learn how to create games that allow all your players to be payers, maximizing revenue from both low value players and whales.
• Retain players over the long-term - Harness cutting edge analytics in your games and keep players engaged, paying and generating RPU for years rather than months.
• Build a solid cross-platform experience for your players - Get your games on the raft of new devices, from mobile to Smart TV, and watch revenues multiply.

The video games industry is undergoing a monumental shift towards digital. As the way in which games are delivered and consumed is revolutionized, the shift in the way games are monetized has shaken the industry to its core.

It is no longer as simple as selling a disc for $49.99, players now come in all shapes and sizes, and the bite-sized monetization that has opened the doors to a plethora of new customers and markets has created a whole new breed of players.

With millions of new players to be monetized, creating a solid strategy that engages and converts the smaller payers, while still hooking in the whales, is essential.