The internet’s long-time resource for all things influencer marketing, Influence Marketing Hub, is stepping out into the real world this autumn.

Influencer Marketing Hub’s inaugural conference will feature some of the biggest names in the Influencer marketing industry all under one roof in London.

TOPICS INCLUDE

Influencer Marketing Automation
From software-based programmatic campaign strategies to artificial intelligence that IDs influencers among your customers, technology plays a huge role in automating marketing at scale. We’ll dive into automation best practices, and examine the ways it can provide real value to your marketing.

ROI Deep Dives
Understanding ROI with influencer marketing can be complicated, made worse by the fact that no one’s agreed on a standard measurement for it. This, despite the mountains of campaign data that are available to marketers and brands. We’ll look at how to analyse that data to better understand what you got out of your influencer marketing budget, and get accurate, actionable insights into pushing ROI even further.

Influencer Discovery
There are plenty of tools available designed to help you find the right influencers. But they won’t help you if you don’t know what you’re looking for—or how to find them. Learn strategies for finding new talent, determining whether they’re a good fit, as well as any red flags to look out for.

Influencer Relationship Management
From first contact to sustaining a good thing, there’s a lot to cover around how to keep your favorite influencers in it for the long run. But you won’t just learn methods for keeping influencers engaged with your brand. You’ll learn to segment influencers into different relational stages, and the best way to keep them interested at each stage.

FTC Compliance
Influencer marketing has come under fire recently as social campaigns blur the line between content and advertising. The rules on transparency are still being written, but we don’t need to wait for them to start marketing responsibly now. Influencers and brands alike will learn how to proactively achieve compliance without sacrificing authenticity.

Influencer Platforms vs. Influencer Agencies
Some influencer platforms amount to a self-service talent agency, so brands will usually choose between one or the other. It doesn’t always have to be an either/or situation, though—and platforms and agencies don’t need to consider each other natural enemies. There’s an opportunity for collaboration, ways in which they can work together to grow the industry.