Fighting Talk
AppLovin brushes off Unity Vector challenge to ads business
"Our market penetration inside gaming is really large at this point. It's materially higher than 70%"
Related Company
AppLovin
Related People
Alice Guillaume
Senior Director of Marketing Operations, AppLovin
Johannes Heinze
Managing Director EMEA, AppLovin
Mark Rosner
CPO, AppLovin
Daniel Tchernahovsky
VP of Global Business Development, AppLovin
Kellie Knight
Senior Developer, AppLovin
Tony Deane
Manager for Business Development, AppLovin
David White
Senior manager, business development , AppLovin
Sarah Lafferty
Business Development Manager, AppLovin
Keith Kawahata
Head of Games, AppLovin
Cyril Caël
Senior Manager, AppLovin
+7 more
Articles featuring Adam Foroughi
Job Losses
Machine Zone CEO out as AppLovin lays off 97 staff
Machine Zone CEO and design director out as ad tech firm makes another round of job cuts
Tiktok Lovin
AppLovin wants to partner with "undermonetised" TikTok globally
CEO Adam Foroughi opens up on the ad tech firm's interest in acquiring TikTok and its plans for the video-sharing platform
Short Report
AppLovin shares dive 19% after latest short-seller report
Muddy Waters claims ad tech firm violates platforms' terms and conditions; AppLovin CEO says it's "easy to discredit a short report like this in minutes"
Short Reports
AppLovin labels short-seller reports “nefarious” and “misleading” as shares sink
Ad tech firm goes on the offensive after research companies make series of accusations against its business practices
Financials
Applovin's Q2 revenue hits $1.08 billion, up 44% year-on-year with net income skyrocketing 286%
Their AI-powered AXON technology is cited as a key driving force for these latest numbers, with further growth to come
Ads Growth
AppLovin revenue surges 48% Y/Y to $1bn in Q1 as it eyes non-gaming growth
“There is nothing that limits our models to just gaming,” says CEO Adam Foroughi
Unity Runtime Fee
No love lost: AppLovin helpfully releases tool to switch from Unity to Godot or Unreal
AppLovin wades into the Unity Runtime Fee fiasco following its failed attempts to acquire the company
It's Not Me - It's You
Dear John... AppLovin CEO Adam Foroughi wades into the Unity Runtime fee debate with letter to Riccitiello
Unity's competitors side with developers in asking Unity to rethink their policy
Battle Of The Brands
AppLovin decides against another Unity acquisition bid
The company will focus on enhancing its existing services
An Acquisition Battle Royale
AppLovin offers to acquire Unity for $17.5 billion
The acquisition threatens to unravel the Unity IronSource merger
Splash Out
AppLovin purchases MoPub from Twitter for $1 billion cash
Will integrate into existing mobile ad platform
Hyper-publishing
Why AppLovin is getting into the mobile publishing game with Lion Studios
Division has already racked up hundreds of millions of downloads for its portfolio
Open Screen
AppLovin first to announce an SDK for in-app ads on Apple TV
TV is built for video ads
Opinion
Mobile's Moneyball moment: Thinking beyond the install
It's time to think deeper says AppLovin's CEO