Ad Insights
Why disturbing mobile ads work and how to succeed without them
Alexandra Pulinets provides an in-depth analysis of why disturbing ads are effective, their potential harm, and a better alternative
Articles featuring AppAgent
Hot Topics
Mobile Mavens: Are today's everlasting, live ops games holding back new innovation?
Our industry experts weigh in on the power of long, and enduring games. Do endless liveops keep the market ticking? Or stop new devs from breaking through?
Mobile Mavens
Mobile Mavens: What's the state of play for the MENA region?
Our Mavens share their thoughts on MENA market opportunities and offer advice for those doing business in the region
Pgc Helsinki
Web3, blockchain, metaverse, VR and AI giants head to PCG Helsinki
Because it's not just mobile gaming that's the hot topic at next week's event
Conference Round-up
Investment and AI: more highlights from GameExpo Summit
Our inaugural conference in the UAE revealed essential insights and perspective about the regional and global games industry (part II)
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Why Apple Arcade is doomed to disappoint both players and developers
AppAgent CEO Peter Fodor believes Apple's new subscription service may have come too late - five years too late in fact
Speaker Spotlight
Speaker Spotlight: AppAgent CEO Peter Fodor on creating media plans for mobile games
We catch up with Fodor ahead of his talk at Pocket Gamer Connect Helsinki
A Look Ahead
3 major mobile analytics trends for 2017
Peter Fodor and Paul Trejbal on making data more accessible
11 Deadly Sins
11 deadly marketing sins all mobile game devs should avoid
Peter Fodor lays it out
Positive Pigeonholing
Why segmentation is the key to the longterm success of your F2P mobile game
Peter Fodor on knowing who's who
What To Watch
A practical guide to making the most of the data you get from mobile analytics
Albert Kolacek discusses the options
Actionable Data
How to pick the best mobile analytics tool for your game
Albert Kolacek discusses the options
Testing, Always Testing
How testing everything can double the effectiveness of your game's app store listing
Peter Fodor is experimenting