Mena Market
MENA market hits 7.9 billion downloads and $1.78 billion revenue in H1 2024
PUBG Mobile dominates games downloads and leads in revenue alongside Roblox and Subway Surfers
Articles featuring Apptica.com
Apple Vs Android
Mobile games revenue growth is at a snail’s pace on Apple as Android closes the gap
Android users spent $10 billion on mobile games in H1 2024, versus $13.8 billion on Apple
American Ascent
The US accounted for 53.5% of casual game installs in Q3, but what are the hottest genres globally?
Monopoly GO and Subway Surfers prove to be the quarter’s most downloaded games
Download Disparity
Q3's biggest genres saw 700% more downloads on Google Play than Apple App Store
A total of 12.36 billion downloads across top three Android genres VS 1.54 billion on iOS
Gaming Report
India accounted for 15.29% of game downloads in the first six months of 2023
One of the world’s biggest mobile gaming markets continues its meteoric rise
Statistics
Android has a 71% share of all ads traffic
Android remains the preferred platform for creatives, as the number of advertisers has more than doubled from 2019 to 2022
A Strong Quarter For Mid-core Titles
The highest-grossing mobile games of the quarter revealed
A new study examines the mid-core, casino, and casual markets
Creative Problem Solving
Where to get ideas for future creatives
If you're struggling with creative concepts for your next ad campaign, Apptica has some practical tips