
Pgc London 2020
Avid.ly on why user acquisition and monetisation need to go "hand in hand" for product success
Melinda Kang explained the importance of each
Avid.ly is a mobile game publishing company of 120+ plucky souls avidly pursuing new challenges in mobile gaming.
With 150+ titles released, we specialize in worldwide publishing (China included), cost-effective user-acquisition, and LTV-oriented monetization with a focus on casual games. Furthermore, thanks to our extensive experience in the advertising industry and with 2000+ games monetized, our expertise also includes ad media production and ad monetization strategy optimization.