Booyah looks to take location-based play in fresh direction with launch of Pet Town on iOS
Real world entertainment the focus
Company Profile
Booyah
Website
www.booyah.com
About A start up from ex-Blizzard staff that's into mobile location-based gaming
Articles featuring Booyah
Developers need to avoid check-in friction when launching location-based games, reckons Booyah's Brian Cho
Players need to feel comfortable with sharing data
Booyah CEO Jason Willig on rethinking location-based games so check-ins are an enhancement, not a turn off
Place as personalised experience
Booyah's InCrowd set to make the most of Facebook Place's probe
Firm keeping its enemies close
MyTown tops 3.1 million users as H&M and Pantene sign up
That's 200,000 new users every month
Booyah goes commercial with product check-ins for MyTown
Scan barcodes and win rewards
Booyah's Keith Lee on MyTown's success: When you tell people they can get free yogurt, they're like 'Sign me up'
How the Blizzard start up learnt from failure to get 850,000 regular users
Booyah's Keith Lee on moving from World of Warcraft to iPhone
He's now helping you accomplish real world goals
iPhone games firm Booyah gets $4.5m iFund investment
Blizzard + Insomniac + iPhone = Social Nirvana?