Dotted Lines
How legal issues in Japan could seriously disrupt your plans for overseas expansion
David McCarthy on cultural differences
Company Profile
Cybird Co., Ltd.
Related People
David McCarthy
Producer
Articles featuring Cybird Co., Ltd.
Press Power
PRing mobile games in Japan is tough, but you get better results than trying to PR mobile games in Europe
David McCarthy on when less is more
New Signing
Cybird signs up Maradona as the face and boots of its forthcoming BFB Champions: Global Kick-Off
Off the bench
Different Strokes
Paid for reviews and no soft launch strategy: the challenges of launching in Japan
David McCarthy on cultural differences
Going Glocal
Making the most of Japan's seasons and holidays
David McCarthy has a seasons greeting
Famous Friends
How celebrity endorsements work in the Japanese mobile game market
David McCarthy on the power of fame
Primed For Action
Why pre-registration campaigns are key to Japanese UA
Get them pre-launch
Vice Versa
Learn how to break into the Japanese market via lessons in the other direction
Cybird's David McCarthy is on a two-way street