Aliexpress Gaming
Games of AliExpress: Play-to-earn and the future of shopping
Department of Play's Will Luton provides a deep dive into the retail site's mobile game strategy
Company Profile
Department of Play
Website
departmentofplay.net/
About
A management consultant company primarily focussed on F2P and Mobile gaming.
Articles featuring Department of Play
Largest Gaming Acquisition [again]
Mobile Mavens: industry reactions to Microsoft's acquisition of Activision Blizzard
Industry responds to near-$70 billion acquisition
Hybridcasual Opportunity
PG.Biz Deep Dives: Harnessing the hybridcasual opportunity with Department of Play
Department of Play contributor Will Freeman digs into the next evolution of hypercasual
Deep Dives
PG.Biz Deep Dives: Deconstructing Supercell's Match-3: Hay Day Pop with Department of Play
Will Luton digs into Supercell's currently soft-launched casual game
Launch
Former Rovio product lead Will Luton opens new management consultancy for games
Department of Play will launch with a blow-out party at GDC next week