Company Profile

Facebook Gaming

Website www.facebook.com/fbgaminghome

About

Facebook Gaming helps developers, publishers, marketers and streamers find success on a global scale, providing comprehensive business tools, monetization solutions, and meaningful connections to the world’s gaming community

Related People

Cheryl Savage

Cheryl Savage

Managing Director, Gaming EMEA at Meta

Neasa Bannon

Neasa Bannon

Industry Manager, Facebook Gaming, EMEA

Domy Brici

Domy Brici

Lorelay Carvalho

Lorelay Carvalho

+1 more

Articles featuring Facebook Gaming

Facebook Instant Games is back! And Games First 2024 takeaways | Week in Mobile Games podcast

November 4, 2024

Podcast | Episode 35

Facebook Instant Games is back! And Games First 2024 takeaways | Week in Mobile Games podcast

The PocketGamer.biz podcast team give you the state of play every week. Here's where to get it and and what's inside this week's episode 35...

Nintendo's curious Palworld case, Pokémon TCG Pocket launches, and Instant Games' big news | Week in Views

November 1, 2024

Nintendo's curious Palworld case, Pokémon TCG Pocket launches, and Instant Games' big news | Week in Views

The Pocketgamer.biz team pick their highlights from the headlines this week and deliver the stories behind the stories

Remember Facebook Instant Games? It’s back

November 1, 2024

Remember Facebook Instant Games? It’s back

The long-awaited introduction of in-app purchases on iOS is another example of a new era for games

Four key tactics for giving your ad campaigns a force multiplier

February 13, 2023

Four Force Multipliers

Four key tactics for giving your ad campaigns a force multiplier

Neasa Bannon, Industry Manager with Facebook Gaming, explains how to maximise your performance in a privacy-first advertising landscape

80% of YouTube Gaming’s esports content in 2022 was for mobile games

February 9, 2023

Stream Hatchet Review

80% of YouTube Gaming’s esports content in 2022 was for mobile games

Stream Hatchet has delved into streaming in 2022

August 30, 2022

Goodbye Facebook Gaming

Meta closing Facebook Gaming app before end of year

The app’s servers are shutting down on October 28

State of the Stream's report reveals Fall Guys reaches over 42 million watch hours on Twitch

August 22, 2022

Twitch Vs Youtube Gaming

State of the Stream's report reveals Fall Guys reaches over 42 million watch hours on Twitch

Fall Guys and Monster Hunter Rise have the highest per cent of growth in streamers on Twitch and Youtube Gaming respectively, according to data from StreamElements and Rainmaker.gg

98% of Pac-Man Community players are choosing mobile

Pac-man Packs A Punch

98% of Pac-Man Community players are choosing mobile

Revamp of classic arcade game surpasses 6 million players in first four months

Code Coven and Facebook Gaming’s Game Developer Program will guide under-represented talent

From Concept To Completion

Code Coven and Facebook Gaming’s Game Developer Program will guide under-represented talent

Teaching coding to individuals from marginalised communities

Genvid to launch The Walking Dead: Last Mile on Facebook Gaming in Summer 2022

Part Game, Part Tv

Genvid to launch The Walking Dead: Last Mile on Facebook Gaming in Summer 2022

Users will be able to experience and impact a persistent world

Playlinks launches Kitty Golf on Facebook Instant Games

February 22, 2022

Playlinks launches Kitty Golf on Facebook Instant Games

Latest game from the South Korean developer to join the platform

February 11, 2022

Automation For The People

How automated app ads allowed Rec Room to achieve their business goals

How Meta’s Automated App Ads helped Rec Room improve efficiency, decrease CPI, and achieve their business goals

Outplay Entertainment returns to Facebook Instant Gaming with Solitaire Together

February 7, 2022

Returning To Roots

Outplay Entertainment returns to Facebook Instant Gaming with Solitaire Together

Will launch more social games on the platform throughout 2022

Speaker Spotlight: Facebook Gaming at Meta's Cheryl Savage on reimagining games advertising

January 31, 2022

Meet The Experts At Pg Connects

Speaker Spotlight: Facebook Gaming at Meta's Cheryl Savage on reimagining games advertising

Meet the mobile gaming ad and branding experts at Pocket Gamer Connects London, February 14-15

Voodoo launches 5 hypercasual titles on Facebook Gaming

December 20, 2021

Platform Partnership

Voodoo launches 5 hypercasual titles on Facebook Gaming

Including Cube surfer and Paper.io 2

Facebook and Genvid launch Pac-Man Community

December 7, 2021

Multiplayer Pac-man

Facebook and Genvid launch Pac-Man Community

A Facebook-exclusive multiplayer spin on the classic arcade game

The importance of avoiding campaign overlap between ad types

November 24, 2021

Never The Twain

The importance of avoiding campaign overlap between ad types

Facebook Gaming highlights the importance of separating your approach to Automated App Ads (AAA) and Manual App Ads

Cloud Games on Facebook Gaming: A Closer Look at Facebook Gaming and Gameloft’s Cloud Partnership

November 11, 2021

Such Great Heights

Cloud Games on Facebook Gaming: A Closer Look at Facebook Gaming and Gameloft’s Cloud Partnership

Facebook sits down with Gameloft to discuss cloud gaming

Going mobile-first, Facebook Gaming now has 45 cloud games available

October 21, 2021

Going mobile-first, Facebook Gaming now has 45 cloud games available

Partnering with leading mobile game publishers, including Jam City, My.Games and Gameloft

Facebook Gaming launches second round of Black Creator Program

August 24, 2021

Applications Open

Facebook Gaming launches second round of Black Creator Program

Part of Facebook’s $200 million pledge to support Black-owned businesses

Using player motivations for user acquisition

Expand The Pool

Using player motivations for user acquisition

Facebook explains its Big Catch playbook

PGC Digital: People 45 years and older make up nearly a third of mobile gamers

PGC Digital: People 45 years and older make up nearly a third of mobile gamers

43% of women play more than five times a week

The number of women playing games continues to rise

The number of women playing games continues to rise

48% of mobile gamers are female

February 17, 2021

Twitch and Facebook Gaming break viewership records

More than two billion hours were viewed on Twitch in January

Over 28 million Americans became mobile gamers last year

January 7, 2021

Proving Popular

Over 28 million Americans became mobile gamers last year

"Our latest Facebook Gaming Marketing Report showed that the unpredictable nature of 2020 led to a significant increase in gaming audience and player engagement"

Facebook Gaming creators made over $50m in platform currency in 2020

December 15, 2020

Facebook Gaming creators made over $50m in platform currency in 2020

Over 2000 creators on FB Gaming are making over $1000 a month

Facebook Gaming launches Black Gaming Creator Program

December 8, 2020

Let's Get Creative

Facebook Gaming launches Black Gaming Creator Program

To support Black creators on its platform

Automated App Ads delivers performance at scale with powerful machine learning

October 29, 2020

Automated App Ads

Automated App Ads delivers performance at scale with powerful machine learning

As gaming audiences become more diverse, it’s not just about who’s playing, but how and why they play as well

Facebook Gaming is bringing in new games through cloud streaming

October 26, 2020

Facebook Gaming is bringing in new games through cloud streaming

Only available in certain regions of the US

PGC Helsinki Digital: Downloads need to take

September 16, 2020

Two Billion Users

PGC Helsinki Digital: Downloads need to take "five-seconds or less" on Facebook Gaming

Quicksave Interactive CEO and co-founder Elina Arponen spoke about the benefits of developing games for social platforms