Understanding Data
The data game
Matomy's Itai Blitzer discusses behavioural patterns and why first-party data is so important
Articles featuring Mobfox
Infographic
Matomy on why mobile developers can look beyond IAPs to monetise their games
Matomy EVP Gil Klein discusses the results of its survey of 1,000 developers into monetisation, enagement and app promotion
Ad Savvy
Simple tips to make the most of the in-game advertising opportunity
MobFox's Noam Neuman advises