Industry Insights
Understanding residual cohort value: The hidden asset in mobile gaming and apps
Martin Macmillan looks at how mobile studios can better understand long-term player value
Company Profile
Mobile Finance Collective
Website
www.mobfin.co/
About
MFC is a pioneering new community for finance leads and founders in mobile apps and gaming.
Learn from top-tier mentors, connect with industry peers & share specialist knowledge to enhance your professional skillset and grow your network.
Related People
Martin Macmillan
Founder
Articles featuring Mobile Finance Collective
Industry Insights
When should a mobile games studio hire a CFO?
Martin Macmillan explores why finance leadership in mobile games is driven by complexity not just revenue
Growing Trend
Embedded finance: A new breed of lending products in mobile games and apps
Mobile Finance Collective founder Martin Macmillan shares his insights on a new financing mechanic for games that hasn’t been seen before
Industry Insights
VCs launching credit funds: Opportunities and conflicts
Mobile Finance Collective's Martin Macmillan on the growing trend of venture capital firms launching credit funds to finance user acquisition
Industry Insights
Why Lifetime IRR is better than ROAS for measuring marketing performance
Mobile Finance Collective's Martin Macmillan on why marketeers should swap ROAS for an IRR-based approach when UA spending at scale