
Lean Ai Driven Ua Strategies
UA is broken - Here’s how developers can fix it without hiring a bigger team
MStars.AI marketing director Efrain Aldaz explains the shift toward lean, AI-driven strategies
MStars.AI, founded in 2013, is a global leader in app growth within the Apple ecosystem. Specializing in Apple Search Ads (ASA), App Store Optimization (ASO), Apple News Ads, and AI-driven creative solutions, we help developers increase app visibility and drive ROAS.
Operating in key markets such as Beijing, Hong Kong, San Jose, and Toronto.