Alleged Acquisition Aspirations
Electronic Arts sought acquisition from Disney, Apple, Amazon, NBC
NBCUniversal came closest to deal thus far
Company Profile
NBCUniversal
Articles featuring NBCUniversal
Finding Finances
Anzu raises $20 million to further expand in-game ads solutions
New investors in NBCUniversal and HTC
Adding Adtech
NBCUniversal partners with Anzu to expand in games and esports
Gaining access to adtech integrations
Acquisition
N3twork picks up NBCUniversal's abandoned match-three puzzler Funko Pop Blitz
"N3twork’s expertise in creating moments through events that excite fans is a perfect match with Funko"
New Owners
Funko Pop Blitz and Payday: Crime War's soft launches stopped as NBCUniversal hands over to new publishers
Part of game publishing division’s closure
Doing A Disney
NBCUniversal shutting down game publishing division to focus on licensing
VP of games and digital platforms Chris Heatherly set to step down
Saved By The Bell
NBCUniversal's Chris Heatherly: "We don’t want to be a movie games company, we want to be a games company"
We discuss the company's licensing strategy, how it finances new projects and whether it will start acquiring studios for internal development
Crime
NBCUniversal gangs up with Starbreeze on a Payday mobile game
Payday: Crime War will be a mobile spin-off of the PC and console FPS