
Target Acquired
Can opt-ins save niche targeting?
App marketers will once again have to take a step back and re-evaluate their practices
Niels Beenen was born in 1985 and is originally from the Netherlands. Niels has been a prominent figure in the adtech space for the past 15 years. Prior to taking on the role of Director of Demand Partnerships at adjoe, he worked as VP of Performance for EMEA at AdColony and previously worked for both Glispa in Berlin and Criteo in London.