Industry Insights
Why copying best practices won’t help your company grow
Nikita Guk explains why copying best practices from successful studios rarely works and what actually drives organisational performance
Profile
Nikita Guk
Job Title
CEO of GIMZ
About
CEO of GIMZ – Dubai-based comms agency that helps tech and gaming companies cut through the noise. The team builds brands, crafts internal comms, and manages crisis scenarios for both B2B and B2C audiences. GIMZ has launched invest and HR brands, as well as large-scale initiatives - with a sharp focus on fast-paced tech and gaming markets.
Articles featuring Nikita Guk
Industry Insights
Four cases of the HR brand solving real business problems
Nikita Guk shares real examples of how employer branding helped companies with hiring, retention and reputation challenges
Mobile Mavens
Broken trust, a dark 12 months, but a positive sign: Developers react to Unity axing the Runtime Fee
Our industry experts share their thoughts on the big news, which comes one year after the Runtime Fee was first announced
Mavens
Mobile Mavens: The Unity aftermath… Can it reignite the faith or are doubts only growing?
Our industry experts discuss the current industry sentiment toward Unity after last year's Runtime fee farrago
Interview
GIMZ CEO Nikita Guk talks Unity Runtime Fee aftermath and 1000 signature-strong collective letter success
Unity’s runtime fee sparked near instant backlash, prompting a rapidly banded together of likeminded creatives to make their voices known. Here's their story.
Guest Post
Nikita Guk of Hoopsly on team management in a turbulent market
Hoopsly’s CEO discusses methods of reducing unnecessary stress and maintaining an honest work environment
Game Jam
Creating a game concept without coding skills: Pixonic's very first PixJam
Chief strategy officer Nikita Guk on creating quick prototypes