December 9, 2025 Bidding Battle Future of Warner Bros' games business on the line in Netflix-Paramount takeover war Industry split on transmedia opportunity for Netflix or whether the games studios may struggle to survive a mega deal
September 17, 2024 Case Study How The Experimentation Group and Shallot Games increased Coffee Golf’s RPI by 75% Tom Storr shares how consultancy group The Experimentation Group and Shallot Games successfully turned Coffee Golf around
February 21, 2024 Hyper Debate “Hypercasual is definitely not dead” Embrace CEO Eric Futoran says genre is evolving, but game economist Phillip Black says it’s “like a wounded animal that no one will just go out and shoot”
October 18, 2023 Interview Industry veterans create The Experimentation Group to boost industry growth The consultancy group are offering their expertise for free