
Region Insight
Capital, knowledge, originality: Samer Abbas on how the MENA market will grow
“If I say ‘an Arabic game’ now, what does that mean? Maybe in five to seven years, we will have an answer to this question.”
Play 3arabi is a leading games publisher specializing in the MENA market and the Arabic language. We partner with developers to localize and adapt their great games to Arabic and publish them in the region.
MENA is considered the fastest growing region in the industry and home to some of the highest ARPPUs in it, and we are here to help you unlock that potential by making sure your game fits the regional culture, taking care of the marketing, user acquisition, and store relations, helping you enhance the game's KPIs, and performing stunning, region-focused LiveOps.