Cross Platform Ua
From mobile to PC: The friction of UA translation
Pierre Olivier, PWN Games head of media buying, on what PC publishers get wrong when borrowing the mobile user acquisition playbook
Company Profile
PWN Games
Website
pwngames.com/
About
PWN Games is a CPA-based performance marketing network focused on user acquisition for PC games, with particular expertise in free-to-play titles. We help publishers acquire qualified players through a global network of 1,500+ vetted traffic sources and expert media buying across major ad platforms. Founded in Montreal in 2016, we’ve supported 250+ PC titles for leading publishers including Tencent, NetEase, Scopely and Wargaming, delivering over 42M players worldwide.
Related People
Pierre Olivier
Head of Media Buy
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