Shanti Bergel brings a career-long passion for Web and mobile entrepreneurship to his role as Senior Vice President of Business & Corporate Development at GREE.

Building upon 20 years of experience, he is recognized as an expert on freemium monetization and digital distribution.

Prior to joining GREE, Shanti oversaw publishing, international expansion, monetization, and corporate development at social game developer Playfish.

He also led business development at Three Rings, an early pioneer in free-to-play MMOs, and ran console, PC, mobile, online, and casual game development for The Sims and FIFA at Electronic Arts.

Shanti is now General Partner at Transcend.

His global operating experience spans every major platform and business model transition of the last several decades and is animated by a career-long fascination with how changes in technology and distribution affect products, services, and communities.

As an investor, Shanti is proud to work alongside some of the most ambitious and talented founders in the business. He is a recognized member of the Techcrunch List, speaks fluent Japanese, and is a frequent speaker on early stage investment, M&A, and strategic partnerships in digital entertainment.