December 4, 2018 Nice Soomla snags $2.6m in funding to boost mobile monetization measurement platform The funding was led by JAL Ventures with further investment from existing partners
June 22, 2017 Ad Whales 80-20 rule applies to ad-based monetisation in mobile apps, report claims SOOMLA's Mobile Monetisation study analyses ad impressions and revenue generation
June 5, 2017 Monetisation Shift Game-changer: View-to-play ads signal a revenue shift within games Third-party ad revenue is crucial to developers as the evolution of mobile apps takes another turn
October 16, 2015 New Tech The battle of IAP plugins will soon be over, but the war of IAP data platforms is just beginning SOOMLA's Gur Dotan on the future market
September 17, 2015 State Of Play 5 unusual observations about the mobile gaming industry Gur Dotan's conference trends