Eyes On China
Swrve now gives Western mobile game devs a full picture of their performance in China
Swrve is fully operational in China on AWS
Company Profile
Swrve
Website
swrve.com
About Swrve's real-time personalisation allows design, product and marketing teams continually test and adjust their games,
Articles featuring Swrve
Swrve Funding
Mobile marketing automation firm Swrve closes $25 million Series D funding round
Total funding now up to $75 million
Jobs Board
LINE man joins Wooga, Zynga's reshuffle continues, and Next Games looking for designers
Job lot
Investment
Swrve raises $10 million to provide the tools enabling brands to grow the consumer relationship
Acero Capital leads the B round
Pay Rise
Number of Chinese mobile game payers up 5-fold during 2013
So reckons research outfit TalkingData
Chart Of The Week
Half of in-game revenue generated by just 0.15% of players
Less than 2% of players spent in January
Swrve: Personalisation the 'next big thing in game design'
Also, how to spend $6.25 million
Swrve CEO Hugh Reynolds on how its real-time personalisation tech will redefine the relationship between game makers and players
One size does not fit all