April 1, 2025 Mobile Mavens Mobile Mavens: How serious is market saturation and is it an excuse for failure? We asked industry experts their opinions on market saturation and how big or little its impact is
February 5, 2025 Monetisation Strategy Inside the experiment: How TXG and Shallot Games are increasing revenue in casual games Tom Storr shares how consultancy group The Experimentation Group and Shallot Games are boosting monetisation in Coffee Golf
September 17, 2024 Case Study How The Experimentation Group and Shallot Games increased Coffee Golf’s RPI by 75% Tom Storr shares how consultancy group The Experimentation Group and Shallot Games successfully turned Coffee Golf around
July 9, 2024 Industry Insights How mixing science with creativity can boost your game's success At Develop: Brighton The Experimentation Group’s Tom Storr explained King's approach to iteration and experimentation and how you can do the same
July 1, 2024 Industry Insights How to grow your game through experimentation Tom Storr of The Experimentation Group on how to take your game to the next level by boosting its growth potential
October 18, 2023 Interview Industry veterans create The Experimentation Group to boost industry growth The consultancy group are offering their expertise for free