Gameplay Rocks
Why success with F2P mobile games now requires more innovation in gameplay than meta game
Torulf Jernström on the changing balance
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Tribeflame
Articles featuring Torulf Jernström
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How far can your core game stretch?
Torulf Jernström on getting elastic
Rules Of The Game
Everything you ever wanted to know about paid UA in 2,000 words
Torulf Jernström on when to splash your cash
Helping Hand
Making the most of free UA opportunities
Torulf Jernström has a popular friend
Automatic For The People
Can Machine Learning tune your game better than you can?
Torulf Jernström has a robot helper
I <3 Players
Everything you ever wanted to know about retention
Torulf Jernström on keeping your players
Playing With Mad-croc
What happens if you give $100,000 of your marketing budget to your game's superfans?
Torulf Jernström on learning from spending
All Ads Up
How to make sense of ad networks, waterfalls, mediators and attribution partners
Torulf Jernström provides an ecosystem guide
Plot Lines
What F2P game designers can learn from The Hero's Journey
Torulf Jernström knows a hero
Always On
Why F2P success is built on market engineering, not marketing
Torulf Jernström on games-as-a-service
Available Niche
Can premium mobile games make a comeback?
Torulf Jernström ponders paid
Integrate This (and That)
Why you need to integrate 100 SDKs into your mobile game
Torulf Jernström on the numbers game
The Flow
How optimising your funnel can improve your F2P game's performance 100,000-fold
Torulf Jernström on important metrics
Ltv > Cpi?
Why you need to spend $100,000 to prove your F2P game works
The magic numbers