iPad accounts for more than 97% of all tablet internet traffic in US, reckons comScore

We don't need numbers from research specialists to indicate what a huge success iPad has been to date, but when the figures are as resounding as those served up by comScore, it's hard not to take a peek.

Indeed, the firm's latest look into the US tablet market draws one, headline conclusion: Apple's iPad accounts for more than 97 percent of all tablet-based internet traffic across the US.

Traffic jam

The numbers, taken across the course of August, suggest the wealth of Android tablets not to mention BlackBerry's PlayBook and HP's TouchPad have barely made an impression on iPad in the US to date.

Apple's iPad is even over-reaching its smaller and more established cousin, iPhone, with 47 percent of total iOS-based internet usage, compared with iPhone's 43 percent.

In total, iOS generates almost 60 percent of all non-computer traffic, putting Android firmly in the shade on just under 32 percent.

As a whole, however, the report indicates that the overall market for internet use is still very much in favour of computer based browsers, with tablets only accounting for a 7 percent share.

[source: comScore]