Director of Product, Live Services (Gaming)
THE OPPORTUNITY
Mattel Game Studios is seeking a Director of Product, Live Services (LiveOps & Monetization) to own business outcomes for our live mobile portfolio and lead the Live Services discipline in a publisher model working with external development studios. You will set the vision and multi-quarter roadmap for LiveOps and monetization (IAP & IAA) across multiple genres—especially casual & puzzle tied to our IP—while coaching an in-place team (Sr. Manager of LiveOps, PM, Associate PM, Data Analyst) and scaling the function as our slate grows.
WHAT YOUR IMPACT WILL BE:
- Own outcomes & planning: Define portfolio KPIs (DAU, retention, payer conversion, ARPDAU, LTV), build/maintain revenue forecasts with Finance, and drive quarterly targets; deliver crisp weekly/quarterly readouts and action plans.
- Set LiveOps strategy & roadmap: Craft a multi-quarter cadence of events, seasons, promotions, and content drops; translate brand/IP beats into compelling in-game moments; ensure internal PMs execute day-to-day with excellence.
- Lead monetization (IAP & IAA): Establish pricing/offer architecture (bundles, battle passes, subscriptions), economy goals and segmentation; own ad strategy (placements, mediation/bidding, frequency controls, brand safety) and rapid experimentation.
- Enable at scale: Prioritize and help define the Publishing Platform roadmap with partners (remote config, segmentation, in-game storefronts, experimentation, LiveOps CMS, economy dashboards, webstore) to increase velocity, quality, and personalization.
- Partner management: Align roadmaps with external studios; set SLAs and operating rituals; ensure instrumentation, localization, test plans, canary/rollback paths, and live-site excellence.
- Data-driven iteration: Institutionalize hypothesis-driven A/B testing and cohort analysis; rapidly iterate on event/offer design, pacing, rewards, and economy health to maximize engagement and LTV.
- Cross-functional orchestration: Coordinate Design, Engineering/QA, Analytics, UA/CRM, Creative, and Community & Player Support so each live beat has clear briefs, assets, go-to-market, and feedback loops.
- Quality, compliance & trust: Champion player-first, ethical monetization; uphold platform/privacy policies and brand standards; lead incident response, post-mortems, and continuous improvement.
- Build the team & playbooks: Mentor PMs/analysts, recruit as needed, and codify runbooks, scorecards, and governance to scale Live Services across multiple titles.
QUALIFICATIONS
What We’re Looking For:
- 8–10+ years in mobile F2P Product/LiveOps, including 3–5+ years leading teams and owning business outcomes on top grossing live titles.
- Proven wins growing revenue & retention through events, features, and economy/offer design; strong casual/puzzle experience preferred.
- Deep fluency in F2P economies, IAP design, pricing/segmentation, and IAA fundamentals (mediation, waterfalls/bidding).
- Analytical horsepower (experiment design, KPI storytelling; SQL familiarity a plus) and a bias for action.
- Exceptional cross-functional communication; adept at aligning external developers and internal partners around clear goals and plans.
- Builder’s mindset: you’ve implemented processes, tooling, and playbooks that scaled LiveOps safely and fast.
- Publisher experience operating with external studios across time zones.
- Ownership or close partnership with Community & Player Support and UA/Growth.
- Experience across multiple genres (match-3, merge, simulation, hybrid-casual).
- Excellent verbal and written communication skills.
- Exceptional documentation and organization skills.
- A passion for gaming with a deep understanding of the gaming landscape and the game development life cycle.
- Experience with licensed games is an advantage.
Company Description
CREATIVITY IS OUR SUPERPOWER. It’s our heritage and it’s also our future. Because we don’t just make toys. We create innovative products and experiences that inspire fans, entertain audiences and develop children through play. Mattel is at its best when every member of our team feels respected, included, and heard—when everyone can show up as themselves and do their best work every day. We value and share an infinite range of ideas and voices that evolve and broaden our perspectives with a reach that extends into all our brands, partners, and suppliers.
THE TEAM
Mattel Game Studios’ mission is to harness the power of Mattel's iconic brands and IP to create a wide variety of engaging digital games. Our team is guided by industry leaders with decades of experience in various facets of the gaming industry. We are seeking talented individuals to join us in our mission to create innovative and engaging digital experiences that resonate with our beloved brands. If you are passionate about gaming and eager to be part of a dynamic, forward-thinking team in family entertainment, this is the opportunity for you!